Using Content as Design Material

Are you designing boxes to be filled up with content or are you creating usable designs for the content? Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Whatever your role, you need to worry about content – or work with someone who does. When we start with context and give structure to the content, we can create multiple windows into a world. Flip the process. Design structure first. Work in layers to make interface designs that help people make better sense of the information they need. This webinar will provide an introduction to a content-first design process that starts with content, not pixels. Come explore the intersection of information architecture, content strategy, design, and development to create a useful, usable, delightful user experience.


Carrie Hane

Carrie Hane is the founder and principal strategist of Tanzen, which provides content strategy consulting and training designed to change how organizations approach content. For nearly 20 years, she’s alternated between in-house web content lead and consulting, putting together cross-functional teams and creating processes that stick while untangling information to make it usable and ready for the next frontier. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.


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