Do you believe that UX strategy is inherently different from other UX/CX/IA/SD/XD research, design, and evaluation work? Or is it a combination of all of these? Or perhaps an umbrella that covers all of them? Or that UX strategy is really just product strategy? Originally presented at the first UXSTRAT conference , Ronnie Battista attempts to outline a framework of what should be considered "UX Strategy" - an emerging area within UX that lacks an agreed definition.