UXPA International webinars are online events covering a range of UX and research topics delivered by some of the industry’s leading professionals. For the best experience, join our live webinars to interact with presenters and ask questions in real-time. Can’t make a live event? No worries, catch up any time by visiting our webinar library, there you can access all of our free, recorded webinars.
We’re excited to announce our latest webinars
- November 6 – Writing for the Web: The Six Step LUCID Writing Approach that Gets Your Message Across
- November 11 – Managing Researcher Risk, Well-Being, and Emotional Safety in the Field
- November 13 – UXPA Book Club: How Artifacts Afford: The Power and Politics of Everyday Things (MIT Press 2020)
Writing for the Web: The Six Step LUCID Writing Approach that Gets Your Message Across
There are more than 5 billion pages on the World Wide Web. Every day we send more than 300 billion emails, and 3 billion individuals access social media. Every web page, every email and every post is a message that we want to communicate to others. How do you design these messages, so you successfully get your point across?
LUCID Writing is a six-step, user-centric approach that will strengthen your ability to communicate on the web. It’s based on principles of cognitive psychology and instructional design developed over the past 30 years. Following these steps and applying the principles will enable you to craft communications that fit the needs and expectations of your audience.
Of course, not all communications have the same importance. You might spend ten minutes composing an email and a month designing a web page. The process is similar, but you can choose the apprioritate amount of design depth.
In this webinar, you will learn the six steps for organizing content design and creation. The steps guide you in understanding your audience’s goals and mental models, information architecture, the cognitive requirements for meaningful communication, establishing engagement, setting tone and validating the results through usability testing.
This webinar will be of interest to anyone who creates content for the web and for UX professionals who want to guide and influence content prepared by others in their organizations.
Charles B. Kreitzberg, PhD
Senior User Experience Advisor, Princeton University
Charlie Kreitzberg has been involved with user experience since the 1960’s. He began his career as a programmer while a high-school student. In 1982, Charlie founded Cognetics Corporation, a pioneering user experience consultancy, which he led for 25 years. In 2016, he joined Princeton University as Senior User Experience Advisor.
Charlie is a thought leader, author, and speaker, with over 60 publications. He has served as an expert witness in high-profile patent disputes.
He is founding editor of UXPA’s User Experience Magazine. He served on the Boards of the User Experience Professional’s Association, the Society for Information Management, the Computer Science Advisory Board for the College of New Jersey and the Human-Computer Interaction Lab at the University of Maryland.
He holds an MS in Computer Science and a PhD in Cognitive Psychology.
- Date: Friday, November 6, 2020
- Time: 12 pm Eastern| 11 am Central | 9 am Pacific
Managing Researcher Risk, Well-Being, and Emotional Safety in the Field
What do you do if a participant makes an offensive or derogatory remark during a focus group? How do you handle a participant who makes a pass at you during an interview? What if a participant threatens you over an incentive or scheduling decision? As qualitative researchers, one of our primary roles is mitigating the risks faced by our participants, but oftentimes we forget to account for the personal risks we face while on the job. Although the instances above may be rare, interactions with humans, even in a controlled research environment, can be unpredictable, uncomfortable, and sometimes dangerous. In this webinar, we will talk through steps you can take to manage these situations and their associated risks.
Sam Evans is a senior qualitative researcher and experienced moderator at Fors Marsh Group (FMG). He has significant experience designing and executing studies, authoring moderator guides, and moderating both in-person and remote focus groups and in-depth interviews. At FMG, Sam serves as an internal subject matter expert focused on developing and implementing best practices in qualitative methods across the organization.
- Date: Wednesday, November 11, 2020
- Time: 12 pm Eastern| 11 am Central | 9 am Pacific
UXPA Book Club: How Artifacts Afford: The Power and Politics of Everyday Things (MIT Press 2020)
Technologies are intrinsically social. They reflect human values and affect human behavior. The social dynamics of technology materialize through design features that shape how technology functions and to what effect. The shaping effects of technology are represented in scholarly fields by the concept of “affordances.”
Affordances are the ways design features enable and constrain user engagement and social interaction. This has been a central construct for designers and technology theorists since foundational statements on the topic from JJ Gibson and Don Norman in the 1970s and 80s. With the rise of digitization and widespread automation, “affordance” has entered common parlance and resuged within academic discourse and debate.
Davis provides a conceptual update on affordance theory along with a cogent scaffold that shifts the key question in affordance analysis from what technologies afford to how technologies afford, for whom, and under what circumstances?
“How Artifacts Afford” introduces the mechanisms and conditions framework of affordances in which technologies request, demand, encourage, discourage, refuse, and allow social action, varying across subjects and circumstances. Underlying the mechanisms and conditions framework is a sharp focus on the politics and power encoded in sociotechnical systems.
In this timely theoretical reboot, Davis brings clarity to the affordance concept, situates the concept within a broader history of technology studies, and demonstrates how the mechanisms and conditions framework can serve as a transferrable tool of inquiry, critique, and (re)design.
(Links to purchase the book and read the Introduction chapter here).
Jenny L. Davis (PhD)
Jenny L. Davis (PhD) is a sociologist at the Australian National University. Her work intersects social psychology and technology studies. She is interested in how societies shape technical systems and how technical systems shape personal, interpersonal, and socio-structural dynamics. Learn more about Jenny and read about her ongoing projects at jennyldavis.com
- Date: Friday, November 13, 2020
- Time: 5:00 pm Eastern| 6:00 pm Central | 2:00 Pacific