More than 1 billion people over the age of 60 live on this planet today. They are the fastest-growing category of e-commerce shoppers.
Who are those older users? Despite goodwill, 2 in 5 feel that technology was not designed for them, and they are twice more likely to abandon a digital product.
What should we pay attention to in the design process if we don’t want to miss them?
In the talk, I will share some of the fascinating insights about the behavior of this unique segment and its challenges and will provide some worth-taking guidelines on navigations, UI, and microcopy to increase engagement and usability.