We Already Knew That: When Research Findings Fail to Land

Sometimes when we share research findings, we hear back, “We already knew that.” In this talk, I’ll examine why that happens, and what we can do about it. Sometimes, it’s a cognitive bias, called hindsight bias and also known as the “knew it all along” phenomenon. But there are other causes and we can adjust our approach to research to try and limit this all-too-common challenge.

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