The Business Value of Accessible Design

The pandemic focused on digital accessibility because digital became the only way to access business, leisure, and education.

An inclusive design mentality is finally shaping how digital products are created rather than being an afterthought. Enterprises now have an added incentive to make sure their accessibility initiatives do not regress; digital accessibility lawsuits have been increasing year-on-year thanks to legislation like the ADA. 36% of companies have pledged executive-level commitments to accessibility, and grassroots efforts are driving change in 48% of companies (Source: Forrester).

Audience Takeaways:

  • Ability to differentiate accessibility vs. usability
  • Understanding of how accessible design benefits businesses & customers
  • Insight into two case study companies that are “doing it right”
  • Actionable, practical guidelines for accessibility
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