Finding the Right Altitude for Your Personas & Journey Maps

Unfortunately, most user personas and journey maps are dead shortly after arrival and are quickly forgotten amongst other organizational priorities. These artifacts are often not created at the right level to help your stakeholders understand and design for your target audiences. This talk will help you to form a new strategy to revitalize existing documents and be able to birth new, stronger, and healthier personas and journeys.

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Posted on March 2, 2023
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