Archives: Videos

Presented by: Sam Evans What do you do if a participant makes an offensive or derogatory remark during a focus group? How do you handle a participant who makes a pass at you during an interview? What if a participant threatens you over an incentive or scheduling decision? As qualitative researchers, one of our primary roles is mitigating the risks faced by our participants, but oftentimes we forget to account for the personal risks we face while on the job. Although the instances above may be rare, interactions with humans, even in a controlled research environment, can be unpredictable, uncomfortable, and sometimes dangerous. In this webinar, we will talk through steps you can take to manage these situations and their …

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There are more than 5 billion pages on the World Wide Web. Every day we send more than 300 billion emails, and 3 billion individuals access social media. Every web page, every email and every post is a message that we want to communicate to others. How do you design these messages, so you successfully get your point across? LUCID Writing is a six-step, user-centric approach that will strengthen your ability to communicate on the web. It’s based on principles of cognitive psychology and instructional design developed over the past 30 years. Following these steps and applying the principles will enable you to craft communications that fit the needs and expectations of your audience. Of course, not all communications have …

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In the health sector in particular, it’s crucial that our technology is “healthy” – that it’s doing good for our patients and clients… and for society. We believe that healthy design must be inclusive for populations with limited health literacy. In this webinar, we’ll propose 4 characteristics of inclusive technology and share specific examples from our work. We will discuss how we are using an inclusive design approach to maximize the potential to build a more socially and economically just and healthy world.

How to create effective personas using Jobs to be Done so as to inform meaningful discussions around strategic choices – for business, product or service. Don’t let your personas collect dust.