Archives: Videos
Video Description
Inclusive Research: Applying UX and qualitative research methods to meet the needs of individuals
We struggle with complex health information. Given that 9 out of 10 individuals have limited health literacy, and many people are using and relying on digital products to meet their health needs, research with low health literacy and vulnerable populations is important to ensure we are creating products and services that are inclusive and helpful for everyone. In this webinar, we will discuss the challenges and successes of doing research with low literacy participants from recruitment to data analysis. Additionally, we will discuss how we use a human-centered design approach in conjunction with more traditional qualitative methods to ensure our research strategy works to design products and messages that lead to healthy behavior change.
Inclusive Design: Beyond Accessibility
In the health sector in particular, it’s crucial that our technology is “healthy” – that it’s doing good for our patients and clients… and for society. We believe that healthy design must be inclusive for populations with limited health literacy. In this webinar, we’ll propose 4 characteristics of inclusive technology and share specific examples from our work. We will discuss how we are using an inclusive design approach to maximize the potential to build a more socially and economically just and healthy world.
Effective personas to inform strategy with “Jobs to be Done” framework
How to create effective personas using Jobs to be Done so as to inform meaningful discussions around strategic choices – for business, product or service. Don’t let your personas collect dust.
Stop Evangelizing UX – And What To Do Instead
Presented by Debbie Levitt No other role at your company spends time and effort evangelizing themselves the way we do. Developers aren’t making PowerPoints to explain why it’s important to hire qualified developers and let them write code. QA isn’t holding meetings to teach everyone the importance of testing software. It’s just us and it’s making us look weird and whiny. It’s rarely working and sometimes backfiring. How do you get CX and UX buy-in or start leveling up your company’s maturity? This session will examine the pitfalls of evangelism and what actions we can take instead. We’ll look at how some of the popular methodologies we think are bringing everybody onto the CX bandwagon might be training co-workers on …