Stop Evangelizing UX – And What To Do Instead

Presented by Debbie Levitt

No other role at your company spends time and effort evangelizing themselves the way we do. Developers aren’t making PowerPoints to explain why it’s important to hire qualified developers and let them write code. QA isn’t holding meetings to teach everyone the importance of testing software. It’s just us and it’s making us look weird and whiny. It’s rarely working and sometimes backfiring. How do you get CX and UX buy-in or start leveling up your company’s maturity?

This session will examine the pitfalls of evangelism and what actions we can take instead. We’ll look at how some of the popular methodologies we think are bringing everybody onto the CX bandwagon might be training co-workers on how little they need us. We’ll be focusing on hiring CX specialists, the role of managers and leadership, processes, workflows, tools, and improving collaboration between us and our cross-functional teammates.

Most importantly, we’ll look at how to measure the ROI of CX. Without being able to prove our worth, we are unlikely to get a seat at the table or level up our company’s maturity.

Posted on June 14, 2020
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