Demystifying the Front-End of Design Thinking

The first phase of the design thinking process is the most crucial, as this is when human insights are leveraged to define customer value. Yet, this so-called “empathize” phase is often unsuccessfully executed. During this session, Marty Gage and Spencer Murrell will address the crucial first step of the design thinking process and how to get it right. Using six key principles, Gage and Murrell will demonstrate how to connect users’ desired emotional states to an actionable articulation of an experience. You can purchase a copy of their book here: https://www.lextant.com/user-experience-research/

Research + Optimization: Shifting Left to Win Right

Research + Optimization: Shifting Left to Win Right

Quantitative and qualitative data are both used to help make critical business decisions, yet they typically exist within different sides of an organization. This holds both teams back from achieving their maximum impact. This siloed practice needs to change. For many insight teams, the idea of combining quant and qual can seem too daunting a task, but bringing their combined power to life can be a lot more straightforward than you would expect… Join Jenni Bruckman, VP of Customer Success & Strategic Partnerships at WEVO, and Paula Sappington, Sr. Director of Digital Research at Hilton, to learn how to successfully integrate your quant and qual insights practices to meet ever-increasing organizational and consumer demand, and deliver the right customer experiences. Throughout this rich discussion, you’ll discover how Hilton has …

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Designed with Kids in Mind

Designed with Kids in Mind

Understand the basics of child development: what the stages are called and why, what children experience at each stage, and how their experience of technology intersects with their healthy development. Understand what an age-appropriate design code is, what changes child advocates recommend to current child-focused devices and apps, and what legislation is in place or proposed to make the digital world less scary for parents and less harmful to children.

Running Games User Research Studies Webinar

Running Games User Research Studies Webinar

In this talk Lennart Nacke will teach you how to plan, run, analyse, and debrief high quality UX studies for games. We will understand the differences from regular user research and learn how to evaluate and inspire game design decisions. The talk will show how finding the right research objectives naturally leads to a selection of methods for your studies. We will run through analysis approaches and how to prioritize user research issues with a perspective on game design.

Recognize Exclusion, Design for Inclusion

Presented by Bryce Johnson What unnecessary barriers do you (inadvertently) create, and who do they exclude? Bryce will take you through the Microsoft Inclusive Design principles and how they were used to create the Xbox Adaptive controller and then give you some tips on how you can remove unnecessary friction from your experiences. Before designing the Xbox Adaptive Controller the team needed to recognize the barriers that traditional controllers create for people with limited mobility.

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