Video Description
Voice user interface is the new modality that is becoming very popular since the launch of voice assistants like Alexa, Google and Siri. How does one get into this field and what things to keep in mind when designing for voice? In this talk I will talk about all the do’s and don’ts of VUIs.
The first phase of the design thinking process is the most crucial, as this is when human insights are leveraged to define customer value. Yet, this so-called “empathize” phase is often unsuccessfully executed. During this session, Marty Gage and Spencer Murrell will address the crucial first step of the design thinking process and how to get it right. Using six key principles, Gage and Murrell will demonstrate how to connect users’ desired emotional states to an actionable articulation of an experience. You can purchase a copy of their book here: https://www.lextant.com/user-experience-research/
Quantitative and qualitative data are both used to help make critical business decisions, yet they typically exist within different sides of an organization. This holds both teams back from achieving their maximum impact. This siloed practice needs to change. For many insight teams, the idea of combining quant and qual can seem too daunting a task, but bringing their combined power to life can be a lot more straightforward than you would expect… Join Jenni Bruckman, VP of Customer Success & Strategic Partnerships at WEVO, and Paula Sappington, Sr. Director of Digital Research at Hilton, to learn how to successfully integrate your quant and qual insights practices to meet ever-increasing organizational and consumer demand, and deliver the right customer experiences. Throughout this rich discussion, you’ll discover how Hilton has …
Understand the basics of child development: what the stages are called and why, what children experience at each stage, and how their experience of technology intersects with their healthy development. Understand what an age-appropriate design code is, what changes child advocates recommend to current child-focused devices and apps, and what legislation is in place or proposed to make the digital world less scary for parents and less harmful to children.
In this talk Lennart Nacke will teach you how to plan, run, analyse, and debrief high quality UX studies for games. We will understand the differences from regular user research and learn how to evaluate and inspire game design decisions. The talk will show how finding the right research objectives naturally leads to a selection of methods for your studies. We will run through analysis approaches and how to prioritize user research issues with a perspective on game design.
