Quantitative and qualitative data are both used to help make critical business decisions, yet they typically exist within different sides of an organization. This holds both teams back from achieving their maximum impact. This siloed practice needs to change. For many insight teams, the idea of combining quant and qual can seem too daunting a task, but bringing their combined power to life can be a lot more straightforward than you would expect… Join Jenni Bruckman, VP of Customer Success & Strategic Partnerships at WEVO, and Paula Sappington, Sr. Director of Digital Research at Hilton, to learn how to successfully integrate your quant and qual insights practices to meet ever-increasing organizational and consumer demand, and deliver the right customer experiences. Throughout this rich discussion, you’ll discover how Hilton has …
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