The Business Value of Accessible Design

The Business Value of Accessible Design

The pandemic focused on digital accessibility because digital became the only way to access business, leisure, and education. An inclusive design mentality is finally shaping how digital products are created rather than being an afterthought. Enterprises now have an added incentive to make sure their accessibility initiatives do not regress; digital accessibility lawsuits have been increasing year-on-year thanks to legislation like the ADA. 36% of companies have pledged executive-level commitments to accessibility, and grassroots efforts are driving change in 48% of companies (Source: Forrester). Audience Takeaways: Ability to differentiate accessibility vs. usability Understanding of how accessible design benefits businesses & customers Insight into two case study companies that are “doing it right” Actionable, practical guidelines for accessibility

Using Outcomes as a Spark for UX – Generate enthusiasm for delivering great UX without lecturing about UX

Using Outcomes as a Spark for UX - Generate enthusiasm for delivering great UX without lecturing about UX

What if you could generate excitement about delivering great user experiences without having to explain what UX is? Imagine this: …you’re talking with your development and product partners about UX outcomes and they understand the value in starting with the end-in-mind. Not only do they understand, they are excited about what will happen in your users’ and customers’ lives because you’ve delivered a great UX — together. In this session, you’ll uncover the proven secrets behind sparking enthusiasm for delivering great UX. You’ll discover how an outcome-driven approach is a game changer for UX leaders like yourself. You’ll explore how to… Identify the outcomes that best spark excitement amongst the developers, product managers, and stakeholders you work with every day. …

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Workshop Facilitation Techniques for Researchers

Workshop Facilitation Techniques for Researchers

Workshop facilitation is a key skill of user researchers. Not only does it allow us to engage colleagues in research, but it enables teams to take action on our insights. In this webinar, I will talk through key workshop facilitation techniques and approaches to get you confident and excited about your next user research workshop! Key Takeaways Really honing in on your workshop goals and outcomes, which leads to picking the right people and activities to ensure somethingcomes out of a workshop (rather than having a workshop for the sake of having one!) Concrete ideas on how to improve their facilitation through concepts like time boxing and activities that align with particular goals How to handle more “difficult” workshop participants through …

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Finding the Right Altitude for Your Personas & Journey Maps

Finding the Right Altitude for Your Personas & Journey Maps

Unfortunately, most user personas and journey maps are dead shortly after arrival and are quickly forgotten amongst other organizational priorities. These artifacts are often not created at the right level to help your stakeholders understand and design for your target audiences. This talk will help you to form a new strategy to revitalize existing documents and be able to birth new, stronger, and healthier personas and journeys.

K-12 Education for UX

Three UX professionals shared their experience and insights from a project that is seeking to bring UX education to K-12 students. The need for reliable K-12 UX-related resources and materials appears to be great, as many pipeline-related UX challenges need to be addressed. We will provide a list of takeaways–selected books, websites, ready-to-use materials, and other resources that teachers can use to get started with teaching UX right away. We will outline current initiatives within UXPA to partner with others to create a series of UX-related lesson plans and units for middle schoolers. We’ll update you on the status of the creation of a repository of K-12 -facing resources. Related efforts to get user experience job titles into the US …

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