Videos - UXPA International

Finding the Right Altitude for Your Personas & Journey Maps

Unfortunately, most user personas and journey maps are dead shortly after arrival and are quickly forgotten amongst other organizational priorities. These artifacts are often not created at the right level to help your stakeholders understand and design for your target audiences. This talk will help you to form a new strategy to revitalize existing documents and be able to birth new, stronger, and healthier personas and journeys.

Fabulous Forms: Overcoming Accessibility Pitfalls

AudioEye accessibility subject matter experts Alisa Smith and Sarah Kinneer take a deep dive on the subject of creating forms that check all the boxes: accessible, usable, and satisfying.”

K-12 Education for UX

Three UX professionals shared their experience and insights from a project that is seeking to bring UX education to K-12 students. The need for reliable K-12 UX-related resources and materials appears to be great, as many pipeline-related UX challenges need to be addressed. We will provide a list of takeaways–selected books, websites, ready-to-use materials, and other resources that teachers can use to get started with teaching UX right away. We will outline current initiatives within UXPA to partner with others to create a series of UX-related lesson plans and units for middle schoolers. We’ll update you on the status of the creation of a repository of K-12 -facing resources. Related efforts to get user experience job titles into the US …

Voice user interface is the new modality that is becoming very popular since the launch of voice assistants like Alexa, Google and Siri. How does one get into this field and what things to keep in mind when designing for voice? In this talk I will talk about all the do’s and don’ts of VUIs.

Demystifying the Front-End of Design Thinking

The first phase of the design thinking process is the most crucial, as this is when human insights are leveraged to define customer value. Yet, this so-called “empathize” phase is often unsuccessfully executed. During this session, Marty Gage and Spencer Murrell will address the crucial first step of the design thinking process and how to get it right. Using six key principles, Gage and Murrell will demonstrate how to connect users’ desired emotional states to an actionable articulation of an experience. You can purchase a copy of their book here: https://www.lextant.com/user-experience-research/

Research + Optimization: Shifting Left to Win Right

Quantitative and qualitative data are both used to help make critical business decisions, yet they typically exist within different sides of an organization. This holds both teams back from achieving their maximum impact. This siloed practice needs to change. For many insight teams, the idea of combining quant and qual can seem too daunting a task, but bringing their combined power to life can be a lot more straightforward than you would expect… Join Jenni Bruckman, VP of Customer Success & Strategic Partnerships at WEVO, and Paula Sappington, Sr. Director of Digital Research at Hilton, to learn how to successfully integrate your quant and qual insights practices to meet ever-increasing organizational and consumer demand, and deliver the right customer experiences. Throughout this rich discussion, you’ll discover how Hilton has …