Designing the UX for AI: Not Your Typical UX Design

Designing the UX for AI: Not Your Typical UX Design

AI is part of our strategy at large, but the user experience for AI is largely undefined and needs to be addressed. The size of the AI market is huge, and if we leave this to chance, we take a big risk. At our company, we created a guide for designers that can be used as a north star when designing the UX of AI. Attendees, especially those who are working on AI products, should attend this session to learn about how the user experience of AI is different than non-AI products and what they can do as designers and researchers to ensure the experience of their AI products is higher caliber. In this introductory session, attendees will learn about …

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ISO Standards That Relate to Human-Centered Design

ISO Standards That Relate to Human-Centered Design

Standards help us in our daily work as UX professionals – without limiting or even imposing specific design solutions. They establish a common ground in terms of qualities, definitions, processes, and artifacts. They represent a consensus of more than 80 countries that cooperated and voted upon issues of the human-system interaction. The webinar provides an overview of ISO Standards, how they are constructed, what kind of guidance they provide, and how they can help UX professionals in their work. Be sure to have your questions ready and join us on our journey to improve professionalism in the field of UX and Usability!

Engaging in Aging – Guidelines for Increasing Usability and Engagement of Older Users in Digital Products

Engaging in Aging - Guidelines for Increasing Usability and Engagement of Older Users in Digital Products

More than 1 billion people over the age of 60 live on this planet today. They are the fastest-growing category of e-commerce shoppers. Who are those older users? Despite goodwill, 2 in 5 feel that technology was not designed for them, and they are twice more likely to abandon a digital product. What should we pay attention to in the design process if we don’t want to miss them? In the talk, I will share some of the fascinating insights about the behavior of this unique segment and its challenges and will provide some worth-taking guidelines on navigations, UI, and microcopy to increase engagement and usability.

Putting the Concept of 2 Hour Design Sprints Into Practice

Putting the Concept of 2 Hour Design Sprints Into Practice

Many organizations have based their own design thinking process on Stanford’s Design Thinking Method or are using Google and Jake Knapp’s 5 Day process from the book “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.” However, 5 day design sprints have had challenges during the pandemic including the ability to conduct a remote design sprint using the same process effectively, loss of productive time and the ability to collaborate with multiple stakeholders in one room. 2 hour design sprints teach organizations, product managers, UX researchers, and designers how to adopt a 2 hour design sprint process to create more opportunities for success by increasing the frequency and speed of problems you can solve as …

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