Shifting Left to Build Right

Shifting Left to Build Right

In today’s digital age, accessibility is a crucial aspect of product development that cannot be ignored. Unfortunately, many organizations still view digital accessibility as a one-time compliance check, rather than a continuous practice that requires a shift in mindset and ways of working. this is a major problem that needs to be addressed, as accessibility is not only critical for promoting inclusivity and diversity, but also benefits the organization in terms of user satisfaction and legal compliance. It’s important to understand that building accessible products is not the responsibility of a single individual or team. Rather, it’s the responsibility of everyone involved in the product development cycle. From designers and developers to content creators and testers, each person has a …

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UX Mix Tape: An Eclectic Set of Short Topics

UX Mix Tape: An Eclectic Set of Short Topics

This talk consists of 4 short presentations to provide some food for thought for everyone, whether you are a UX researcher, designer, or both: Summer reading: Classic UX books from the 1980s User strategies: Considerations for UX Analysis and Design Study planning: 3 types of study questions Explaining UXR findings: Tips from the philosophy of science

Designing the UX for AI: Not Your Typical UX Design

Designing the UX for AI: Not Your Typical UX Design

AI is part of our strategy at large, but the user experience for AI is largely undefined and needs to be addressed. The size of the AI market is huge, and if we leave this to chance, we take a big risk. At our company, we created a guide for designers that can be used as a north star when designing the UX of AI. Attendees, especially those who are working on AI products, should attend this session to learn about how the user experience of AI is different than non-AI products and what they can do as designers and researchers to ensure the experience of their AI products is higher caliber. In this introductory session, attendees will learn about …

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ISO Standards That Relate to Human-Centered Design

ISO Standards That Relate to Human-Centered Design

Standards help us in our daily work as UX professionals – without limiting or even imposing specific design solutions. They establish a common ground in terms of qualities, definitions, processes, and artifacts. They represent a consensus of more than 80 countries that cooperated and voted upon issues of the human-system interaction. The webinar provides an overview of ISO Standards, how they are constructed, what kind of guidance they provide, and how they can help UX professionals in their work. Be sure to have your questions ready and join us on our journey to improve professionalism in the field of UX and Usability!

Engaging in Aging – Guidelines for Increasing Usability and Engagement of Older Users in Digital Products

Engaging in Aging - Guidelines for Increasing Usability and Engagement of Older Users in Digital Products

More than 1 billion people over the age of 60 live on this planet today. They are the fastest-growing category of e-commerce shoppers. Who are those older users? Despite goodwill, 2 in 5 feel that technology was not designed for them, and they are twice more likely to abandon a digital product. What should we pay attention to in the design process if we don’t want to miss them? In the talk, I will share some of the fascinating insights about the behavior of this unique segment and its challenges and will provide some worth-taking guidelines on navigations, UI, and microcopy to increase engagement and usability.

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