Participants were encouraged to represent the most current user-centered design process and best practices which included the following:

Steps in the UCD process: Represents the best practice activities in the user experience research and design lifecycle. Examples include: stakeholder interviews, contextual inquiries, card sorts, prototypes, etc.

Successes: Highlighting the milestones that help a team move forward in the design process toward a successful product launch.

Traps and pitfalls: Addresses things to watch out for and common situations where there can be risks. Examples include: design by committee, insufficient qualitative insights, scope creep, HiPPOs (Highest Paid Person’s Opinion), etc.

Accelerators: Highlight opportunities for the team to take advantage of existing resources or ways of working to reach goals faster. Examples include: utilizing past research insights, conducting design thinking workshops, utilizing design sprints, etc.

Decelerators: Highlight situations when the team should slow down, reevaluate, and in some cases repeat certain steps in the process. Examples include: realigning with stakeholders, addressing issues found during usability testing, creating alternative solutions based on technical constraints, etc.