Examining Users on News Provider Web Sites: A Review of Methodology

Abstract This project implemented and reviewed several methods to collect data about users’ information seeking behavior on news provider Web sites. While browsing news sites, participants exhibited a tendency toward a breadth-first search approach where they used the home page or a search results page as a hub to which they returned and then linked to other pages. Generally, they browsed before using search. Information seeking patterns were consistent within-user but varied somewhat across users. Most behaviors were characterized as visually scanning with users spending much time scrolling. The methods used to identify information seeking behavior: (a) information seeking trails, (b) interaction variance, (c) Web pages recurrence, (d) URL frequency, (e) browse behavior identification, and (f) sequence analysis appear particularly …

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An Empirical Investigation of Color Temperature and Gender Effects on Web Aesthetics

Abstract Limited research exists on the relevance of hedonic dimensions of human-computer interaction to usability, with only a small set of this research being empirical in nature. Furthermore, previous research has obtained mixed support for gender differences regarding perceptions of attractiveness and usability in Web site design. This empirical research addresses the above gap by studying the effects of color temperature and gender on perceptions of Web site aesthetics. A 2 x 2 between-subject research design manipulates the temperature of a Web site’s primary and secondary colors. Each color pair consists of adjacent hues and is categorized as either warm or cool. Findings include significantly more favorable perceptions regarding a Web site design’s aesthetics when cool color combinations (blue-light blue), …

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Unexpected Complexity in a Traditional Usability Study

Abstract This article is a case study of a demonstration project intended to prove the value of usability testing to a large textbook publishing house. In working with a new client, however, the research team discovered that what our client thought were simple problems for their users were actually complex problems that required the users to evaluate potential solutions in a surprisingly complex context of use. As Redish (2007) predicted, traditional ease of use measures were “not sufficient” indicators and failed to reveal the complex nature of the tasks. Users reported high levels of satisfaction with products being tested and believed they had successfully completed tasks which they judged as easy to complete when, in fact, they unknowingly suffered failure …

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Switching Between Tools in Complex Applications

Abstract Large software applications are made up of many specialized tools. In Microsoft Word the document editor is supported by tools to create and fix drawings and tables. Programming environments have custom views (difference editors) and analyses (performance reports) to help developers make robust code. Every application has tools to help users sift the documentation. In usability, we usually test a tool at a time, yet complex work requires many tools, and this brings a new set of issues. How do I know when I should be using a different tool? What tool do I need when the one I am using is not working? How do I get to it? How quickly can I start using it? In complex …

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Flexible Hardware Configurations for Studying Mobile Usability

Figure 1. Previous systems (from left to right, top to bottom): Reichl et al.'s (2007) hat-worn system with moderator-controlled shooting, Schusteritsch et al.'s (2007) system for attaching minicameras to a mobile phone, Lyons and Starner's (2001) vest-worn multi-camera system, and Applied Science Laboratories' (2008) forehead camera

Abstract The main challenges for mobile usability labs, as measurement instruments, lay not so much on being able to record what happens on the user interface, but capturing the interactional relationship between the user and the environment. An ideal mobile usability lab would enable recording, with sufficient accuracy and reliability, the user’s deployment of gaze, the hands, the near bodyspace, proximate and distant objects of interest, as well as abrupt environmental events. An inherent complication is that the equipment will affect these events and is affected by them. We argue that a balance between coverage and obtrusiveness must be found on a per case basis. We present a modular solution to mobile usability labs, allowing both belt- and backpack-worn configurations …

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