UX Research in 2025: From Insights to Action
Welcome to insights and stories from our wonderful UXPA Community! This new blog series is dedicated to showcasing our members and interesting UX topics. Our goal is to bring together various viewpoints from fellow UXers all over the globe. If you’d like to participate, please email volunteers@uxpa.org. The Evolution of Research Activation In 2025, UX Research has undergone a fundamental transformation. We’ve moved beyond simply gathering insights to actively implementing them through structured frameworks that drive immediate product decisions. This evolution represents a paradigm shift in how research teams demonstrate value and influence product development. The most forward-thinking organizations have recognized that lengthy reports often lead to “research shelf-ware” – valuable insights that gather dust rather than create impact. Instead, …