Archives: Videos

Inspired by the work of Chris Milk to use VR and 360 Filmmaking to deliver experiences of vulnerable populations on an international scale to UN leaders. Clorama will share her thoughts on how civic tech can similarly draw from this example to utilize the immersive value of VR to close empathy gaps in local government. She will go over several example use cases and demonstrate how she has used the 360 filmmaking to better inform her work and communication with stakeholders when designing user journeys of government services. She will also highlight some case studies of VR as a simulation tool for decision-makers in public policy. Presenter: Clorama Dorvilias “Clorama grew up in San Jose and graduated with a BS …

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The User Experience field is a fast growing field. People with various backgrounds and experiences have joined it. Every year in the UXPA International conferences, we notice chats about how people got into UX, what their first jobs looked like, how long did it take for them to learn UX and things they wished the knew when they started. With the increasing interest in the field, these type of questions pop up very often in various channels. We invited 4 UX professionals in different areas (design, research and strategy) to join us and talk about their experiences breaking into UX and succeeding at it. Want to ask questions and hear great advice? Join us on June 15th at 9 am PT/Noon …

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Determining which foundational research method to use is a consistent debate within the UX research community – researchers seem to fall firmly into either the personas or Jobs-to-be-done camp. But why not mix-and-match these approaches? Udemy’s Head of Research, Claire Menke, will be discussing her company’s decision to combine three foundational research frameworks – personas, JTBD, and customer journeys – to create a more united understanding of the user narrative. Learn how to push your product strategy forward by speaking to your stakeholders through the right methodologies, building a greater degree of empathy along the way. Presenter: Claire Menke Claire Menke is the head of UX Research at Udemy, an online learning marketplace that empowers anyone to teach and learn. …

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Usability testing is rarely one size fits all. Each project has unique needs and those needs must be considered carefully to get actionable insights. With emerging technologies, there is no longer a need to only conduct “traditional” user testing. With a little creativity, and the right tools in your belt, the options are endless. In this webinar, you will learn how to evaluate your research goals and come up with an agile plan that gets you the insights you need. Utilizing multiple approaches ensure you’ll get the biggest bang for your buck. Presenter: Sarah Garcia Sarah Garcia has been a usability researcher since 2004, when she traded her marketing research hat for UX consultancy at UEGroup in San Jose. Since …

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People with disabilities account for approximately 20% of the population. If digital properties aren’t built with accessibility in mind, it can result in a frustrating experience for a significant share of this audience. As more people start to rely on websites and mobile apps to gather information, make purchases and engage with organizations online, inaccessible websites become an issue. Just brick & mortar location must be accessible to all employees and customers, a website should also be accessible. In this webinar you will learn: 1. Disability Market Trends: Understanding the disability market and barriers faced by people with disabilities in the digital world. 2. Accessible Technology: Discover how people with disabilities use technology to engage with brands digitally. 3. Web …

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The world is complex, competition is stiff, and ethnography is here to inform strategy and design. As brands strive to reach new markets and products seek to address the needs of new users, researchers who support these efforts may find themselves in search for new tools and techniques. Traditional qualitative consumer and user research methods such as focus groups, usability tests, and other lab-based methods yield valuable findings but they have their limits. For teams engaged in user-centered innovation, success depends on their ability to understand people, their needs, and their behaviors. Ethnography can unlock new levels of understanding through immersion and contextual learning. Presenter: Giles Harrison-Conwill Giles is a UX Researcher with a Ph.D. in cultural anthropology. He works …

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