How to Mix-and-Match Foundational Research Framework

Determining which foundational research method to use is a consistent debate within the UX research community – researchers seem to fall firmly into either the personas or Jobs-to-be-done camp. But why not mix-and-match these approaches? Udemy’s Head of Research, Claire Menke, will be discussing her company’s decision to combine three foundational research frameworks – personas, JTBD, and customer journeys – to create a more united understanding of the user narrative. Learn how to push your product strategy forward by speaking to your stakeholders through the right methodologies, building a greater degree of empathy along the way.

Presenter:

Claire Menke

Claire Menke is the head of UX Research at Udemy, an online learning marketplace that empowers anyone to teach and learn. At her core, Claire believes in empowering communities of people through research – be that indigenous communities in the Peruvian Amazon or learners around the world. She holds a BA and an MSc from Stanford University, and in a former life was a field anthropologist studying ecotourism and sustainable development. She has since established the UX Research function at two education technology start-ups.

A lifelong learner, Claire is currently teaching herself how to bake sourdough bread, quilt, and crochet.

Posted on May 17, 2018
34 views

You may also like

Fabulous Forms: Overcoming Accessibility Pitfalls
Posted on October 13, 2022
20 views
K-12 Education for UX
Posted on October 3, 2022
8 views
Designing a Voice User Interface (VUI)
Posted on September 30, 2022
12 views
Demystifying the Front-End of Design Thinking
Posted on September 30, 2022
20 views
Designed with Kids in Mind
Posted on March 30, 2022
38 views
Running Games User Research Studies Webinar
Posted on March 4, 2022
101 views
Recognize exclusion, design for inclusion
53:33
Posted on February 3, 2022
75 views
Transformation by Design
Posted on January 21, 2022
52 views
Make Meaningful Work to Lead Healthy Cultures
Posted on December 2, 2021
21 views

Page 1 of 5

Item added to cart.
0 items - $0.00