Inclusive Research: Applying UX and qualitative research methods to meet the needs of individuals

We struggle with complex health information. Given that 9 out of 10 individuals have limited health literacy, and many people are using and relying on digital products to meet their health needs, research with low health literacy and vulnerable populations is important to ensure we are creating products and services that are inclusive and helpful for everyone. In this webinar, we will discuss the challenges and successes of doing research with low literacy participants from recruitment to data analysis. Additionally, we will discuss how we use a human-centered design approach in conjunction with more traditional qualitative methods to ensure our research strategy works to design products and messages that lead to healthy behavior change.


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