Eye Tracking for the User Researcher: Learn about the latest eye tracking research and best practices

Description

Four 60-minute online lectures on Oct 3, 10, 17, 24 (2018)
9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CEST (Paris)

Eye tracking is now more accessible to UX professionals than ever before. However, those who manage the research, design and development of products often lack an understanding of how eye tracking can be used or if it is appropriate for their project. This course will empower attendees with the knowledge of how eye tracking can be applied to their user research projects as well as best practices for conducting successful eye tracking studies.

Price: Students – $100; UXPA International Members – $400; Non-members – $700

Course Objectives

This course offers both those who have never experienced eye tracking before and those who are active users of the technology:

• An introduction to and brief history of eye tracking technology in user research
• An overview of applications of eye tracking in the field of user experience
• The fundamentals of eye tracking research methods
  How to design a user experience test to best utilize eye tracking technology
• How to effectively conduct and moderate an eye tracking research session
• How to analyze eye tracking data to reveal usability and design issues

Course Methodology

Four 60-minute online lectures on Wednesdays at 12PM EST: Oct 3, 10, 17, 24

• Weekly assignments, readings and class discussions
• The course will feature a diverse mix of presentation materials including eye tracking visualizations, quantitative data, and video clips from past research studies.
• The instructor will assume that all attendees have a basic understanding of user research and have had some experience conducting usability tests.
• Prior eye tracking experience is not required for this course. The first half of the course will be used to make sure that all students have a solid understanding of basic eye tracking principles and applications. The second half of the course will delve into more advanced applications and how to analyze eye tracking data.

Course Contents

Lecture 1: An introduction to eye tracking

• What is eye tracking and how does it work?
• An overview of eye tracking applications in user experience
• How and when to use eye tracking in your user-centered design process

Lecture 2: Planning eye tracking research

• Setting appropriate research objectives for a successful outcome
• What to test: Approaches to testing everything from desktop websites to mobile apps
• When to test: Foundational, iterative and summative research phases
• Who to test with: Determining sample size and types of participants

Lecture 3: Conducting a study with eye tracking

• Labs and different testing environments
• Developing the test protocol
• Moderation techniques

Lecture 4: Analyzing eye tracking data and presenting findings

• Qualitative data analysis
• Quantitative data analysis and information visualizations
• How to present eye tracking findings to your team

Presenter

Andrew Schall, Director of User Experience, Modernizing Medicine

Andrew has worked as a user researcher and designer for over 15 years and is currently the Director of User Experience at Modernizing Medicine. He has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including organizations such as Aflac, Citibank, Fossil, PBS, Southwest Airlines, and The New York Times. Andrew was formerly the eye tracking guru and trainer at Human Factors International and has conducted his Eye Tracking Bootcamp with several organizations including Comcast and GlaxoSmithKline. He is a frequent presenter on eye tracking, speaking at conferences including Human Computer Interaction International, User Experience Professionals Association, and ConveyUX. Andrew is the co-author of the book, Eye Tracking in User Experience Design.