Past Webinars

Conversational User Interfaces: Past and Future, May 23, 2017

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How can chatbots learn from existing VUI design? What makes these new interfaces different, and how are they similar? Where do the Alexas and Siris come into the mix? We’ll discuss text-based vs. voice-based conversational user interfaces, and the landscape of Conversational User Interfaces, now and into the future.

Presenter: Crispin Reedy

Crispin Reedy is a Voice User Experience designer and usability professional with over 10 years of front-line design, speech usability, and tuning experience across a variety of industries, including financial, telecommunications, health care and transportation. She is interested helping teams make excellent design decisions and how we can best leverage real-world data to achieve those goals. She has previously spoken at SpeechTEK, UXPA International, Dallas Tech Fest, Dallas Startup Week and Big Design Conference, and is currently serving as President of AVIxD

 

Usabilidad "on the go": evaluar productos en el contexto del usuario, 26 de abril de 201

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Utilizar metodologías ágiles para el diseño de experiencia de usuario en proyectos de innovación, implica adaptarse muchas veces a escenarios diversos donde no siempre se tiene el tiempo, el equipo o el presupuesto para realizar estudios especializados de usabilidad. En esta charla, a partir de dos casos prácticos en empresas de retail, compartiremos nuestro aprendizaje haciendo pruebas de usabilidad en contextos donde el usuario se encuentra en movimiento o realizando otras actividades y deberás convencerlo de que te ayude a probar tu producto. ¿Cómo saber si es el usuario correcto?¿Cómo abordarlo?¿Qué debo planear?¿Cómo hacer el análisis?
 

Presentadores: María Isabel Murillo y Natalia Vivas 

Co-directoras de Usaria Colombia, comunicadoras sociales colombianas, comparten más de 12 años de experiencias en proyectos centrados en la experiencia de las personas, combinan sus conocimientos en investigación con usuarios y arquitectura de información, para abordar diferentes problemas de diseño tanto en nacientes startups como en equipos de innovación de grandes compañías. María Isabel cuenta con estudios especializados de Mercadotecnia Electrónica y Natalia cursa actualmente cursa una maestría en Gerencia de la Innovación y el Conocimiento. Ambas han sido docentes de diversas universidades colombianas, entre ellas la Universidad Eafit, la Escuela de Ingeniería y la Universidad del Cauca.
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Usability on the go: evaluation of products in the user's context, Apr 26, 2017.

The use of agile methodologies in innovation projects for UX design means abiding to budget, time, and people constraints because you don´t always have enough resources to do specialized usability studies. In this webinar, we will talk about specific real cases and share our experiences doing usability tests when a user is on the go or busy and you must convince him/her to help you try the product.

Presenters: María Isabel Murillo y Natalia Vivas 
Our co-presenters of Usaria, Colombia share more than 12 years of experience in UX projects. María Isabel has done graduate studies in eMarketing, and Natalia Vivas is currently studying for a Master's in Innovation and Knowledge Management.

 

Stretching online research tools to meet your research goals, Apr 19, 2017

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Some UX research goals are easy to fulfill, others are wicked hard. To meet those wicked goals, I often end up stretching online UX research software well beyond the software’s original intent. In this session (updated since it was first presented at UXPA 2016 )I’ll explore some unconventional ways to solve challenging research questions. We’ll look at case studies ranging from prototyping a tax wizard with surveyware to a Wizard of Oz voice response study implemented on tree-testing software. Links will be provided so that afterwards everyone can try a shortened version of the research tools. You’ll hear some funny stories about how the support and management teams at SurveyGizmo, Optimal Workshop and Eyes Decide have all helped me out at various times as I took their software into places they’d never imagined it would go.

Presenter: Lisa Fast

Lisa Fast is an independant service designer and behavioral researcher with over 25 years of experience. Over her UX unicorn career, she has been a programmer, designer, product manager and researcher who has facilitated over 1,000 hours of remote usability research sessions with participants all over the world. Lisa is active Github collaborator on the Government of Canada's Web Experience Toolkit (WET). She holds 2 patents and her publications are listed on interaction-design.org. While her children were young, she moved into academia as a mathematical cognition researcher and enjoyed the change of pace. Back before UX was even a thing, Lisa completed a master's degree in Computer Science in the psychology of programming.

 

The UX Careers Handbook: Finding Success in your UX Career, March 28, 2017

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Cory Lebson, author of the recently published book, The UX Careers Handbook, who will serve up the sweet secrets to success in the UX job market. 
If you’re a job seeker, learn what it takes to succeed as a UX professional. Explore the multitude of career pathways available to you. Find out how you can frame yourself solidly as a UX-er through learning, personal branding and networking. 
And if you're an employer or recruiter, learn how you can craft your job descriptions to find experienced UX-ers instead of elusive unicorns. 
Cory’s talk will cover: 

  • What kinds of UX jobs are available 
  • How to write/identify a good job description 
  • How to successfully apply for a UX job 
  • How to create a resume and portfolio to tell your career story 
  • Understanding and become part of the UX community for career advancement 
  • Hire who you need and help existing UX staff grow professionally 
  • The UX Careers Handbook offers an insider’s look at how to be a successful User Experience (UX) professional from comprehensive career pathway descriptions to learning, personal branding, networking skills, building of resumes and portfolios, and landing a UX job.

Presenter: Cory Lebson

Cory Lebson has been a user experience consultant for nearly 20 years. He is the principal and owner of Lebsontech LLC, a successful small user experience consulting firm he established in 1997. Lebsontech focuses on user research and evaluation, user experience strategy, UX training, and mentoring.

Cory regularly gives talks and workshops on topics related to UX career development, user experience, user research, information architecture, and accessibility. He has been featured on the radio and has published a number of articles in a variety of professional publications.

Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology. Cory is a past president of the User Experience Professionals Association (UXPA) International and is also a past president of the UXPA DC Chapter. Follow Cory on Twitter @corylebson

 

Gobierno de UX para Grandes Corporaciones - en ESPAÑOL - UX Governance for Big Organizations, February 27, 2017

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Cuando trabajas en una corporación grande y descentralizada, que se encuentra dividida en departamentos o silos con equipos internos de Experiencia de Usuario, lograr un objetivo común no es tarea fácil. Este webinar abordará el cómo crear, desarrollar y mantener un Gobierno de Experiencia de Usuario (UX) en grandes corporaciones, tanto públicas como privadas. Esta charla se centrará en los principales aspectos que forman parte de las Políticas de un Gobierno de Experiencia de Usuario de  grandes corporaciones, tales como:

  • KPIs (Indicadores) por Departmento/Área versus KPIs (Indicadores) de la Organización
  • Desarrollo y Creación de Estándares de Experiencia de Usuario
  • Cómo lograr estándares de Experiencia de Usuario dentro de las organizaciones
  • Trazabilidad y Medición de la Experiencia de Usuario por Departamento/Área

Este webinar será presentado sobre la base de casos de studio y será dictado en español.

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When you work in a big decentralized organization that is divided into departments or areas that have their own UX teams, achieving a common goal for the whole organization it is a very hard task. This webinar will cover how to create, develop and maintain a UX Government in big decentralized organizations, whether they are public or private ones. This webinar will cover the main topics that are part of UX Governance Policies when working for big organizations:

  • Department/Area KPIs vs Organizational KPIs
  • Development of UX Governance standards
  • Advocacy of UX Governance standards within the organization
  • UX Department/Area Traceability

The webinar will be presented on the basis of case studies and will be conducted in Spanish.

Presenter:  Claudia Gutiérrez, Digital Director and Professor, Universidad Católica de Chile

Claudia is a UX Professional with +19 years of experience in the digital field. She has experienced UX Management for large scale projects such as telecoms, airlines, government, among others. Currently she leads the Digital Strategy for the most important university in Chile, where she manages UX for +800 sites, apps and social media accounts. She is currently interested in applying UX in Big Data projects through web ontologies and microservices technologies. She also teaches UX courses in Undergraduate and Graduate programs of the Communications and Engineering schools of Universidad Católica de Chile.
She is an active member of UXPA. Former Regional Director for Latin America and currently Director of Publications, she also manages the translation team for UX Magazine.

This webinar was co-sponsored by University of Monterrey, the UXPA Mexico chapter and the UXPA Chile chapter.

 

Accessibility Guide for UX Professionals, January 27, 2017

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In this webinar, participants will learn simple tweaks UX Professionals can make to their existing practices that will enable all users to experience technology. Accessibility is a cornerstone to transform digital experiences into "inclusive" experiences. Accessibility is often seen as a compliance issue rather than an experience problem. Everyone involved in creating a digital experience has the responsibility of making them "inclusive." By making digital experiences "inclusive", there is potential to enable 7 billion users on the earth. That is a business opportunity worth over $2 trillion dollars.

This Webinar will cover Accessibility best practices for:

  • Designers
  • Researchers
  • Content Authors
  • UI Developers

Presenter:  Rajesh Kalidindi, Sr. Accessibility Manager

Rajesh is a User Experience professional with special interest in Accessibility. Rajesh's personal mantra is hiding the complexity behind the screen while surfacing simple and meaningful experiences on the screen. Rajesh has 20+ years of experience in delivering wide range of digital experiences in consumer and enterprise domains. He does this by observing people – their needs, desires, and behaviors – and merging these observations into business goals. He enjoys evangelizing User Experience and Accessibility.

Rajesh is living in Seattle, working at Microsoft delivering "inclusive experiences". He is also volunteering as board member of UXPA (User Experience Professionals Association) International organization.

 

Shadow First, then Probe: Tips for Remote Shopper Insight Studies, Nov. 30, 2016

Watch Recording It's FREE! Co-Sponsored by UserZoom

In this session, you will learn practical tips for planning and executing moderated research studies remotely. Suzy will cover a variety of qualitative research methodologies you can layer up for your remote research, including longitudinal shopper journey studies, contextual usability interviews, and mobile diary studies.

  • An introduction to a range of tools that support moderated remote research on multiple devices
  • An overview of DIY recruiting tools – and some tips for using video in your recruiting screeners
  • Tips for moderating remote interviews and executing international studies

Presenter: Suzy Sharpe, Shopper Researcher

Suzy Sharpe is an independent shopper researcher and usability consultant based in Andover, Massachusetts. Her career started in 1998 conducting in-person, task-based usability studies, however, nearly all of the studies she conducts these days are executed remotely.

Suzy loves experimenting with new tools and technologies and working them into her methodologies. Most of the work she has conducted over the past 15 years has been for her top client, HP.  Suzy is excited to share her experiences conducting remote moderated studies – and hopes attendees will leave the webinar feeling inspired to take their research to a new level.

 

Build a Better Experience: Unlocking the Insights to Deliver Exaclty What Your Customers Want.

Nov. 17, 2016 at 9 am PT (San Francisco) / 12 pm ET (New York) / 6 pm CET (Paris)

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This may not come as a surprise, but your customers are more sophisticated than ever before. We live in a world where a top-notch experience has become an expectation and on-demand is standard. The lines are blurring between consumers and business users, making UX research not only relevant but critical to every single enterprise.

So how do we build a better experience? How can we deliver above and beyond the basic expectations of our customers?

The key is embracing agile and multi-method research. It’s about the marriage between your research efforts and your rapid development cycles -- enabling you to test early and often -- that will allow you to deliver a superior experience.

Join us for a live webinar where we’ll share our perspective on:

  • Evolving UX research needs; from the lab to the wild
     
  • Scaling your research capabilities and getting deeper insights
     
  • Embracing agile and multi-method research on the path to a better experience
     
  • Diversifying your recruitment strategy

Presenter: Alfonso de la Nuez

Originally from Madrid, Spain, Alfonso de la Nuez has 17 years of experience in User Experience, Digital Marketing, Ecommerce, Web Design, Web Project Management, User-Centered Design and Usability Testing.

Before founding UserZoom, he worked for companies such as Dell Computers, Icon Medialab (now LBi / Digitas), and Proxicom’s venture in Spain (now Indra). He’s a frequent speaker at UX conferences, has taught usability courses at various universities, and collaborates with the Stanford University Technology Ventures Program.

 

 

Informing Agile Software Development with Continuous User Insight.

Nov. 15, 2016 at 7 am PT (San Francisco) / 10 am ET (New York) / 4 pm CET (Paris)

Watch Recording It's FREE! Co-Sponsored by UserZoom

This talk covers how we embedded user insights into a rapid software development cycle by conducting usability studies that break the stereotype that “research takes too long”. We’ll show you how we planned, conducted, analyzed and informed our dev sprints in just one week with what famously became known as “Witness Wednesdays”.

In this webinar, you will learn:

  • When you should consider implementing short-turnaround user studies
  • How to organize short-turnaround user studies to promote rapid iteration
  • How to keep user feedback from creating confusion and churn in the development process
  • Tips for engaging your organization in gathering and synthesizing user feedback

Presenters: Justin Marx and Rebecca Destello

Justin Marx is a product designer at Atlas Informatics, a Seattle-based startup focused on revolutionizing personal search. Prior to Atlas, Justin was Principal UX Designer at Nordstrom, where he worked across disciplines to design and deliver world-class online customer experiences. Outside the office, he can be found prototyping and rapidly iterating in the kitchen, on the floor with a pile of Lego, and up in the mountains with a camera and compass.

Rebecca Destello leads the user research program at Atlas Informatics, a startup that’s building the world’s first personal search engine, Atlas Recall.  She is also an Affiliate Faculty member at the University of Washington’s Human Centered Design & Engineering (HCDE) department where she has been teaching graduate students in user-centered design, design thinking, usability testing, and web design since 2012. She received her Master’s Degree in Human Centered Design & Engineering (HCDE) at the University of Washington in 2011. Prior to that, she received a BA in Interdisciplinary Visual Arts, with a focus on design, printmaking, and art history, also from the University of Washington.

 

How to Spot, Attract, and Hire Great UX Talent, Nov. 10, 2016

Watch Recording It's FREE! Co-sponsored by The Creative Group

Why is it so hard to find UX talent for your team? Poorly written job descriptions are partly to blame. It seems no one can agree on titles and what it means to be a UX professional, including those in the industry. It’s a core challenge — for hiring managers and job seekers — who waste hours weeding through irrelevant resumes or employment ads to find the talent or opportunities they seek.

Presenters:
Diane Domeyer - Executive Director, The Creative Group
Rich Gunther - Executive Director, UXPA & Principal / Co-Owner, Ovo Studios
Joe Hallock - Principal Design Manager, Microsoft
Carol Smith - Senior Design Manager, IBM

Join The Creative Group, UXPA, and guest panelists for a webinar on World Usability Day 2016, where you’ll learn:

  • Steps to improve each phase of the hiring process,
  • Tips for developing effective job descriptions, and
  • How to review digital portfolios and conduct interviews.

So the next time you look to fill a UX role or embark on a job search, you'll feel more confident in how to proceed.

 

What We (Don't) Learn From Eye Tracking. Nov. 7, 2016

Recording Coming Soon! It's FREE! Co-Sponsored by Mediabarn

Eye tracking is a unique technology that allows researchers to study people’s eye movements to better understand how they visually perceive information. One key strength of eye tracking is that it allows researchers to collect feedback passively as the individual views information. Most other methods of evaluation and testing – such as interviews and focus groups – involve an interviewer asking people about their reactions, which can introduce error into the evaluation.

Understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this eye-tracking technique quite simple and affordable. In this talk, you will learn about modern eye tracking and how it can help you to understand your users. Jen will discuss recent usability testing projects that included eye tracking and revealed important findings that led to changing the appearance of products and ultimately improved the user experience. Attendees will learn about the importance of conducting usability testing during product development, pros and cons of using eye tracking with mobile devices, and what the different types of data and visualizations can tell you. Attendees will also learn when eye tracking is NOT appropriate to use and when eye-tracking data can be misleading.

Presenter: Jennifer Romano Bergstrom, Sr. UX Researcher, Facebook

Jennifer Romano Bergstrom has over a decade of experience planning, conducting and managing user-centered research projects. At Facebook, she leads user experience (UX) research for Privacy and Safety Check. She leads, conducts, and manages UX studies across multiple teams simultaneously and collaborates across disciplines to understand the user experience. Jen specializes in experimental design, implicit learning, and eye tracking. Jen co-authored Eye Tracking in User Experience Design (Elsevier, 2014), Usability Testing for Survey Research (Elsevier, 2017), and has published peer-reviewed articles in Applied Cognitive Psychology, Memory, Annals of the New York Academy of Sciences, Journal of Health Communication, Computers in Human Behavior, Survey Practice, International Journal of Human-Computer Interaction, Social Science Computer Review, Universal Access in the Information Society, and Journal of Usability Studies. Jen frequently presents research and conducts workshops at local, national, and international events and conferences. Prior to Facebook, Jen formed the UX Division at Fors Marsh Group (FMG), in the Washington DC area, where she recruited, trained, and led a team of UX researchers. Prior to FMG, Jen taught a team of researchers at the US Census Bureau how to use eye-tracking data in usability research to impact design change for website, surveys, and forms. Jen teaches UX Design and Research courses for government agencies, practitioners, and academia. She is the President of the User Experience Professionals Association, and she is past President of the DC Chapter of the Usability Professionals Association and the DC Chapter of the American Association for Public Opinion Research. Jen received her B.A. in Psychology from Central Connecticut State University, and her M.A. and Ph.D. in Applied/Experimental Psychology from The Catholic University of America.
 

 

Telling App Stories: Empathy as User Task - Oct. 19, 2016

Watch recording co-sponsored by UserZoom

Most UX designers hear that empathy is key to understanding the user base. This presentation will take that knowledge one step further. Empathy is not only a tool for designers, but also a task and a skill for users of certain applications. During this webinar, screen captures of an application made for the U.S. Holocaust Memorial Museum will be shown as an example of an application that encourages empathy in users through personal stories, visual cues, and other devices.

Presenter: Madeline Coven

Madeline was until recently a Wordpress web designer for UNC-Chapel Hill's program to encourage women in STEM fields. She uses the skills she gained to make websites and programs that encourage human values in users. She recently attended the graduate program at the UNC's information science program. Before that, she studied philosophy and history at UNC, and that background prepared her to think about the specialized technical field of user interface design in terms of human values. In her spare time, Madeline creates books for teenagers and frequents museums.

 

Techniques to Enhance Your Moderating Skills - Sept. 28, 2016

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Being an effective moderator is one of the most important skills a user experience researcher can master. Being a good moderator is more than reading from a test script, it involves all of the complex social interactions and self-awareness that is a core part of human-to-human interaction. It is extremely easy to impose our views and alter the behavior patterns of a participant. It takes time to perfect moderating skills and requires regular input from even the more experienced researchers. Constructive critiquing is a useful and productive way to get feedback and help to refine those skills.

In this webinar, you will learn the do’s and don’ts of moderating qualitative user research sessions. Common mistakes such as leading a participant, questions about when it is and is not ok to interrupt a participant, and how to effectively probe, will be addressed. This interactive presentation will demonstrate moderating techniques and the five key personas developed by our presenter that reflect some of the most challenging types of participants to work with. A series of fun and entertaining exercises will help the audience to develop strategies to handle challenging participants. The webinar will also include Q&A time with an opportunity to ask questions from this veteran moderator.

Whether you are a seasoned moderator or a first-timer, this session is for you. What do attendees gain from this webinar?

  • A way to self-assess your current moderation skills,
  • Understand five commonly encountered participant personas and how to get the most from these types of individuals, and
  • Have a chance to ask a seasoned moderator any tips and tricks on moderating techniques.

Presenter: Andrew Schall

Andrew Schall is a user experience researcher, designer, and strategist. He has been a pioneering leader in UX research for over 10 years and has developed many new methods for gaining deeper insights into the minds of our users. Over his career he has moderated 1,000s of UX research sessions including user interviews, usability tests, participatory design sessions, and focus groups. He is co-author of Eye Tracking in User Experience Design, a book that covers the gamut of how eye tracking is currently being applied in the field of user experience. Andrew is currently a principal researcher and director at Key Lime Interactive, a UX research firm located in Miami, FL.

 

Biometrics and Eye Tracking in Applied Media Usability - Aug. 24, 2016

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In this presentation, Dr. Duane Varan, CEO of MediaScience, will provide an overview of the various ways in which psychophysiological tools, including eye tracking, can be useful in better understanding media audience behavior.  He will provide an overview of the various tools MediaScience incorporates in their studies, including skin conductivity, heart rate, facial coding, response latency testing and eye tracking. MediaScience’s labs house more than 100 eye tracking stations from across 7 different manufacturers. As part of his presentation, Dr. Varan will also explore different contexts where eye tracking is useful and discuss the relative advantages and disadvantages of different approaches.

Presenter: Duane Varan

Dr. Duane Varan is well-published and the recipient of numerous awards including the Australian Prime Ministers Award for University Teacher of the Year. MediaScience is a leader in lab-based audience research with labs in Austin and Chicago and also facilitator of the ESPN Lab.

 

Revisiting the Basics of Human Behavior to Optimize UX Design - July 27, 2016

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While Introduction to Psychology remains one of the most popular undergraduate courses in the U.S., enrollment is disproportionately comprised of younger students who have rarely heard about or decided to pursue a UX career. Alas, principles of Long-Term Memory (Ebbinghaus, 1885) all but guarantee that at least some of the important principles introduced in introductory psychology courses will be forgotten. In this webinar, key principles of human behavior that are often covered in Psychology 101 are revisited, and then examined on how they help to inform optimal UX design, all while drawing on industry experience to provide real-world examples of these principles in practice.

Presenter: Rob Youmans

Dr. Robert J. Youmans is a cognitive psychologist who directs product development research and design at Google. Prior to joining Google, Rob was the Director of the Creative Design and User Experience (CDUX) laboratory at George Mason University (2011-2014), and an Assistant Professor of Applied Cognition at California State University, Northridge (2007-2011). Rob earned his Ph.D. in Cognitive Psychology with a doctoral minor in Industrial Design at the University of Illinois at Chicago (2007) for his research on links between physical prototyping and creative design. His M.A. degree in Experimental Psychology was awarded in 2003 by Wake Forest University for his research investigating human decision-making.

 

Going Rogue: Rethinking UX Research - June 29, 2016

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Having a background in the social and behavioral sciences provides a strong foundation from which to design methodology and research practices in applied settings. That foundation is also critical when evaluating where it's possible to relax rigor and employ creativity in order to generate insights in new ways for clients and stakeholders outside of the research community.

This webinar focuses on specific examples where traditional qualitative research approaches have provided the conceptual basis for methods design, and where they also provided the guardrails to experiment with research process and approach. This webinar will also include an examination of the unique applied contexts where such experimentation is possible – specifically objectives, actors, and desired outcomes. The webinar concludes with tips and tactical considerations for the audience.

Presenter: Jessica Bates

Jessica Bates works as a Director of Research Practice at Motivate Design with a focus on using applied and collaborative methodologies to problem solve within communities, with clients, and for end-users and customers. Throughout her career, she has had a strong interest in cultivating a deeper understanding of human behavior and motivation, as well as the cultural, social, and market influences on decision-making. Her previous roles include working on insight driven teams at both Bloomingdale's and Sony Electronics.

 

Everything I've Learned About Lean UX - June 23, 2016

Watch recording co-sponsored by UserTesting

Jeff Gothelf changed the way we look at designing products and services six years ago with his book, Lean UX. But how have the ideas evolved since 2010? How does Lean UX relate to Agile UX? How have companies implemented Lean UX strategies in their everyday work? Jeff Gothelf talks about what he’s learned as a practitioner, an author, and teacher of Lean UX.

This webinar is an AMA (“ask me anything”) style format, and is directed by audience questions. The more questions the better, so submit yours in the form when you register. A few key questions:

  • What’s the difference between Lean UX and Agile UX?
  • Can you talk about a company you’ve seen effectively implement Lean UX principles?
  • How do UX teams communicate with product using minimal documentation?
  • What are the absolute must-haves in order to be successful with lean UX?
  • What’s different about lean UX now versus six years ago?

Presenter: Jeff Gothelf

Jeff is the author of Lean UX and the upcoming Sense and Respond, a speaker, and organizational designer. With nearly 20 years in digital products and services, Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design, and leadership. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders. Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. As a principal in Neo’s NYC office, Jeff functioned as head of executive training, coaching, workshops, and education. Jeff is regularly keynoting conferences, teaching workshops, and working directly with client leadership teams across North America, Europe, and Asia.

 

How UX Research & Usability Testing Impact Brand Experience - May 25, 2016

Watch recording co-sponsored by UserZoom

As a marketer, driving loyalty through each section of your customer funnel is imperative. In the modern world, we can attribute things like smarter spending decisions, more effective campaigns, and ultimately increased customer engagement to data-driven marketingBut with all the robust tools and solutions available, where do you start?

Providing customers with a good user experience is a great first step. UX is so much more than just design, and it’s time for marketers to familiarize themselves with the expanded world of UX when applying it to their campaigns. The more that UX and marketing can work together, the more beautiful and seamless your customers’ overall experience with your brand will be.

Discover how data-driven marketers can successfully:

  • Measure overall brand impression and improve the customer experience;
  • Measure the usability of your websites, mobile sites, and mobile apps to increase conversion rates;
  • Gather instant user feedback with Voice of Customer programs and learn the customer intent behind your organic search traffic;
  • Identify optimization opportunities by combining your web analytics data with user feedback;
  • Determine how your company can stand out from competitors through benchmarking;
  • Go beyond just basic A/B testing;
  • Validate persona-based research; and
  • Enable inter-departmental resource sharing: how marketing, product, and UX teams can benefit from shared insights.

Presenter: Jeff Sauro

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying UX. He specializes in making statistical concepts understandable and actionable. He is the author of five books, including Customer Analytics for Dummies and Quantifying the User Experience. Jeff has published more than twenty peer-reviewed research articles and presents tutorials and papers regularly at leading human-computer interaction conferences: CHI, UPA, HCII, and HFES. He is an adjunct professor at the University of Denver and leads an annual UX Boot Camp focusing on UX Methods and Metrics.

 

Effective Digital Diary Studies - May 18, 2016

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Diary studies are one of the few research methods that allows people to report their in-the-moment experiences, but their usefulness has been limited by the difficulty in getting people to remember to carry them around and fill them out. Mobile phones have breathed new life into diary studies since people are already using them in short spurts throughout their day. However designing a study that collects relevant data can be tricky.

This talk will feature some of the different ways diary studies can be conducted digitally and provide a range of examples showing what kind of data was collected and how it was used. The talk will also cover best practices for creating an effective digital diary study. Attendees will come away with not only an understanding of how much rich data can be collected via diary studies, but with the basic knowledge needed to design their own.

Presenter: Sara Cambridge

Sara is a Senior UX Researcher at the San Francisco-based research consultancy gotoresearch. She has planned and led research into a broad range of subjects, including how people feel about mobile privacy, the future of screens in the home, and how people use their fitness trackers. She has presented on diary studies at several national conferences. She has a masters degree from the UC Berkeley School of Information.

 

Excelling in the UX Economy, Today and Tomorrow - May 3, 2016

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UX is a fast-paced, dynamic, and multi-faceted field. How do you keep up on everything that’s important to your organization, let alone get ahead of the industry curve? Dean Barker will look at the convergence of and predictions for emerging and likely trends in tech and the UX/usability field. He’ll discuss what it means for UX professionals and the best focus for our careers in the near future.

In this webinar, you’ll learn:

  • The power game: How to change the world through influence and making great products.
  • Cultivating omnipresence: Where you need to be in contemporary product development.
  • Navigating reality in a virtual world: What existing knowledge you can use to design for ubiquitous technology.
  • Raising unicorns on a pig farm: What skills and knowledge you’ll need to succeed in the future and how to get it on a shoestring.
  • Dealing with data diversity: What you need to know about the user research of the future.
  • Exploring the future of usability testing and UX research: How automation and technology will change the way that companies conduct usability testing and UX research.

Presenter: Dean Barker

Dean T. Barker is Vice President of UX for Optum, a UnitedHealth Group business and leading supplier of healthcare software. He has two decades of experience in software design and consulting. He is an editor and author of ISO standards for software quality and usability and has co-authored a book on speech user interfaces. He has also written for many industry magazines, including Enterprise Development Magazine, Visions Magazine, and Quirks Marketing Research Review. Mr. Barker holds a B.A. in Business Management and Communications and a M.S. in Software Engineering from the University of Minnesota, where he currently teaches a graduate course in user interface design.

 

UX Doesn’t Happen on a Screen, It’s in the Mind - April 21, 2016

UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds. Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels. See concrete examples of how this process can be leveraged to uncover key insights for products and how to blend this approach into your discovery and empathy research.

This webinar, co-sponsored by Brilliant Experience, covers:

  • UX is not on a screen, but rather is multimodal and multidimensional.
  • What the six minds are.
  • How you uncover what is in those minds.
  • How you can use this process on your own.

Presenter: John Whalen

John Whalen as a PhD in Cognitive Science from Johns Hopkins and a 15-year track record in experience design and expert knowledge of human vision, attention, memory, and problem solving. He is founder of Brilliant Experience – a DC-based UX consultancy known for transforming psychological user insights into powerful business strategy and advanced UX innovations. He specializes in uncovering insights about people’s spoken and unspoken needs and using those insights to envision new products and services. Brilliant Experience uncovers actionable insights about your customers to drive strategy and digital product innovation. Our clients ask us to understand customer needs, identify market opportunities, inform strategy, and rapidly prototype and test product innovations. We harness a psychology-based "six minds" approach to customer research that has been used to reveal the unspoken needs of consumers, scientists, engineers, healthcare professionals, and investors in support of products that affect millions of people and billions in revenue.

 

It's Not Research, We're Getting Stuff Done! - March 30, 2016

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With the rise in popularity of Lean UX, Agile, and DevOps, UX professionals are facing continuing pressure to complete their work in shorter time periods than ever before. How are we supposed to identify the key concerns of our users and our customers, not to mention discover disruptive opportunities in the market in two-week chunks? In this webinar, Frishberg and Lambdin offer a method they've been using for several years and recently published in their book, Presumptive Design: Design Provocations for Innovation. The pair introduces the method in the context of Agile, comparing and contrasting it to Lean UX.

Presenters: Leo Frishberg & Charles Lambdin

About Leo: For more than 40 years, Leo has been working with computing technologies, starting by assembling his first computer in 1967 and continuing as an Algol 80 and Basic programmer before the onset of microprocessors. Throughout his career as general partner of Phase II, an architectural consultancy, and with Cliffside Software, Inc., a Portland software development firm, Leo has maintained a strong experience-centered design philosophy. In 2004, Leo began to formalize his approach to design research, a process he calls Presumptive Design. From 2012 to 2015, Leo was with Intel Corporation as Product Design Manager in IT. In the years prior, Leo was a Principal Architect, UX at Tektronix, Inc. Leo holds a B.A. in Environmental Planning from UCSC and an M.Arch from SCI-ARC. In 1984, Leo began his career as a UX Architect (before he knew what it was called).

About Charles: Charles is a UX Researcher and Designer at Intel Corporation. His background is in research methods, judgment and decision making, and usability engineering.

 

Reduce Product Failure While Boosting Conversions - Feb. 29, 2016

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How would a 5% improvement in your website conversion rates (via sign-ups, sales, repeat orders, etc.) enhance your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. But it’s most likely much, much more. Your website and apps need to be tested, readjusted, and re-tested regularly to ensure they provide optimal returns. Developing empathy for the way your customers really see the world is a highly cost-effective way to dramatically increase your chances of achieving higher profits.

In this practical webinar your takeaways include:

  • Four usability testing techniques you can use immediately,
  • “5 Second” Test,
  • Basic Usability Test (Task Testing),
  • Content Test,
  • Expert vs. Novice Test, and
  • An understanding of Ascest’s Product Acquisition Model so you'll know how to run the right test at the right time.

Presenter: Peter Hughes

Peter Hughes helps his customers create successful web and mobile products while helping them avoid wasting resources on product features and concepts that fail to perform, and the accompanying stress that brings.To do this, Peter guides organizations in how to implement Ascest’s FastTrack usability testing programs, that include one-on-one and team coaching, workshops, and expert Q&A webinars. His usability testing system works with all kinds of software development methodologies and are well suited to Agile and Lean Startup teams. Based in New York City, Peter has developed and implemented test strategies over the last 18 years that have identified numerous product improvement opportunities, and validated software product design directions for startups to corporations such as Citigroup, MetLife, JP Morgan Chase, Bloomberg, Hearst Media, Boeing, Honeywell, Nintendo, Conde Nast Magazines, Scholastic, and many others.

 

Using Automated Testing Tools to Empower Your UX Research - Jan. 25, 2016

Watch recording co-sponsored by UserZoom

Chrys Sullivan from Useagility details how to use automated testing tools to empower your UX research and offer new knowledge about when to use moderated versus unmoderated testing. 

In this webinar, you'll learn:

  • Guidelines for when to use moderated vs. unmoderated testing;
  • How to structure studies and set up tasks to get valid research results that achieve business objectives for testing;
  • Tried-and-true tricks for avoiding the most common pitfalls of unmoderated testing;
  • Advice for recruitment, screening, and use of online panels;
  • How to use automated testing with agile design and development sprints to accommodate tight timelines and satisfy usability needs.

Presenter: Chrys Sullivan

Chrys Sullivan is Founder at Kansas City-based UX firm, Useagility. Under her leadership, the company has ranked among KC’s fastest-growing companies. She and her team are elevating exposure of user-centered design as critical to success of digital products at established companies and innovative start-ups. Chrys is also an advocate for women in the technology workforce and a company culture that supports work-life balance.