Danny Bluestone is the CEO & Founder of Cyber-Duck, a leading full service digital agency. He has practical experience building integrated marketing, branding and communication strategies; capturing organisations’ unique identity and culture to drive emotional resonance and user engagement. He would draw on experience working as a strategist, producer and counsel to exciting startups and global brands, including Cancer Research, the European Commission and Arsenal FC. Before founding our agency, Danny gathered insight working for Ogilvy & Mather, Digitas LBI, Endomol and Isobar.
More than this, Danny is committed to UXPA’s overall mission: championing the value of user-centred design, and supporting the development of UX professionals. An advocate of process accreditation, he continues to refine our UX approach, infused with Lean, Agile and creative R&D. He enjoys speaking at academic and industry events, explaining our unique process and take on cross/omni-channel design; addressing audiences with the UKTI, UX London and UXPA. His thought leadership pieces have been featured in Econsultancy, Web Designer, UX and Smashing Magazine. Under his guidance, Cyber-Duck is the brains behind the wildly popular UX Companion: a free, award-winning glossary app for core principles and theories, loved by over 20,000 designers.