When budget, time, and/or travel restrictions impede your ability to conduct in-person research, then smile – you’re on webcam! Web-enabled discussions pose unique opportunities and challenges to both researcher and respondent. Learn best practices for designing, moderating, and analyzing insights generated from web-enabled depth interviews and focus groups. Walk away equipped with ideas to minimize tech issues, make respondents feel comfortable, and ensure everyone gets a voice “at the table.” Case studies supported by video clips will illustrate effective moderating and reporting strategies.
Presented by Kelly Heatly
Kelly Heatly, Heatly Custom Research LLC, specializes in qualitative and quali-quant research designed to gather insights that help clients make sound business decisions.
With over 20 years of marketing research experience, Kelly specializes in qualitative methods focused on new product development and optimization; brand positioning and communications; and user experience. She specializes in moderating, facilitating, and interviewing online, in a research facility, and “in the moment, in the environment” – wherever necessary to gather insights. Her experience encompasses consumer and business-to-business studies for a wide variety of industries including retail, restaurant, CPG, apparel, mobile technology, healthcare/pharma, financial, insurance, travel & leisure, and homebuilding.
Kelly earned a BS in Marketing from Louisiana State University and an MS in Marketing Research from The University of Texas at Arlington. She serves as Vice President of the Qualitative Research Consultants Association (QRCA) and as member of the UTA MSMR Advisory Board. She has written articles for Quirk’s Marketing Research Review, GreenBook, and VIEWS. Outside of work, she enjoys being a “boy mom” to two sons, attending live music events, and training for marathons.