Quantitative and qualitative data are both used to help make critical business decisions, yet they typically exist within different sides of an organization. This holds both teams back from achieving their maximum impact. This siloed practice needs to change.
For many insight teams, the idea of combining quant and qual can seem too daunting a task, but bringing their combined power to life can be a lot more straightforward than you would expect…
Join Jenni Bruckman, VP of Customer Success & Strategic Partnerships at WEVO, and Paula Sappington, Sr. Director of Digital Research at Hilton, to learn how to successfully integrate your quant and qual insights practices to meet ever-increasing organizational and consumer demand, and deliver the right customer experiences.
Throughout this rich discussion, you’ll discover how Hilton has combined the power of quant and qual to reduce the risks of usability, and drive an experimentation mindset across the organization. Plus, you’ll take away powerful tips to empower your team to accelerate the integration of quant and qual, build a better customer experience through insight-led innovation, and accelerate impact.
3 Things You’ll Learn:
- How Hilton has combined the power of quant and qual to win at a/b testing and research
- How your team can de-risk, democratize and deliver with smart AI and human experts
- How to shift left and lead with qualitative insights, to win right with the customer experience
