The Psychology of AI User Experiences: Design AI Features People Trust, Adopt, and Value
$350.00
A 3-hour interactive course designed for UXPA International members.
Course Registration Rates
UXPA International Students: Free
UXPA International Members: $250 USD
Non-Members: $350 USD
Description
Why This Course Matters
Every app, feature, or workflow you touch will soon (or already does) include AI. But what separates AI that delights from AI that feels creepy or irrelevant? Behavioral science reveals when, how, and for whom AI truly enhances value.
In this interactive course, we’ll explore the behavioral insights behind user trust, mental models, emotion, and decision-making when using AI products.
Through real-world examples and hands-on exercises, you’ll learn how design choices—from phrasing prompts to managing expectations—can make or break the user experience.
Course Structure & Lesson Plan (2026)
Oct 29: Conference Course
Format
Live, 3-hour Zoom session
The session will be held from 12:00 PM – 3:00 PM (Eastern Time)
Dedicated Slack channel for participants
Course Instructor: Sarah Thompson
Sarah Thompson is a behavioral scientist and Senior Experience Specialist at Nielsen Norman Group.
With a background in clinical psychology and a Master’s in Cognitive Semiotics, Sarah has deep expertise in how people think, feel, and make decisions. She applies these insights to real-world design challenges across healthcare, sustainability, financial wellbeing, education, and tech.
Her work includes consulting with Fortune 500 companies and major nonprofits, training teams, and speaking globally on how behavioral insights elevate UX, CX, marketing, and AI experiences.