Past Webinars

UX Marketing: un enfoque de UX para incrementar la conversión, julio 3, 2019 

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​UX Marketing es el enfoque de Talámica Øptimization de experiencia de usuario orientado a lograr objetivos de marketing. Ayuda a crear y optimizar sitios web, landing pages o apps, a través de una estrategia de diseño clara, permitiéndoles elaborar fácilmente hipótesis de diseño que puedan poner a prueba a través de experimentos que mejoren su tasa de conversión.

El componente central de UX Marketing es el Modelo CCC, compuesto de tres factores, relevancia, influencia y usabilidad, con los que se toman decisiones de diseño que definen una estrategia de UX y Conversion Rate Optimization (CRO).

Presentado por: Juan-Francisco Reyes

Es consultor, investigador y profesor en Interacción Humano-Computadora aplicada a la creación de canales de marketing digital más efectivos. Se graduó como Bachiller en Comunicación Social en la Universidad Nacional Mayor de San Marcos y tiene el grado de MsC en Interaction Design and Information Architecture por la Universidad de Baltimore (USA). Posee las certificaciones CUA (Certified Usability Analyst) y CXA (Certified User Experience Analyst), otorgadas por Human Factors International (USA). Con más de 20 años implementando canales de marketing digital, ha trabajado en proyectos de marcas líderes a nivel internacional. Ayuda a las marcas a lograr objetivos de marketing en Talámica Øptimization (


Listen In: Using the Power of Podcasts for Insights, June 14, 2019

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Podcasts continue to grow in popularity for sharing and learning. How can insights professionals put the medium to use? In this session we’ll talk about how you can harness the storytelling power of podcasts for not only delivering insights, but also gathering insights.

Presented by Casey Bernard

​Casey Bernard began her career in Marketing research in 2003 after receiving her MSMR from UT Arlington. She worked for research agencies and advertising agencies on major CPG, financial services, pharmaceutical, and utility brands in both traditional marketing research studies and early social media research. Today, she works as an independent qualitative research consultant in Austin, Texas where her work has included in person and online qualitative work for major retailers, medical services, higher education, professional services and international brands.

In 2016, she began producing a podcast for a social media client with a friend who has a significant YouTube following. In 2018 the podcast launched a new concept for her research work as she saw the opportunity for research professionals to tap into the medium for producing more engaging reports.

Her company, Nimble Market Research, became Nimble Modern Radio as Casey is now consulting both research professionals and small businesses on podcast production. She recently released the first episode of her podcast, Breaking Research, focused on issues in marketing research and features professionals who are breaking research traditions to find new ways of getting insights.

The Wonderful & Maddening World of Webcam, June 7, 2019

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When budget, time, and/or travel restrictions impede your ability to conduct in-person research, then smile – you’re on webcam! Web-enabled discussions pose unique opportunities and challenges to both researcher and respondent. Learn best practices for designing, moderating, and analyzing insights generated from web-enabled depth interviews and focus groups. Walk away equipped with ideas to minimize tech issues, make respondents feel comfortable, and ensure everyone gets a voice “at the table.” Case studies supported by video clips will illustrate effective moderating and reporting strategies.

Presented by Kelly Heatly

Kelly Heatly, Heatly Custom Research LLC, specializes in qualitative and quali-quant research designed to gather insights that help clients make sound business decisions.

With over 20 years of marketing research experience, Kelly specializes in qualitative methods focused on new product development and optimization; brand positioning and communications; and user experience. She specializes in moderating, facilitating, and interviewing online, in a research facility, and “in the moment, in the environment” – wherever necessary to gather insights. Her experience encompasses consumer and business-to-business studies for a wide variety of industries including retail, restaurant, CPG, apparel, mobile technology, healthcare/pharma, financial, insurance, travel & leisure, and homebuilding.

Kelly earned a BS in Marketing from Louisiana State University and an MS in Marketing Research from The University of Texas at Arlington. She serves as Vice President of the Qualitative Research Consultants Association (QRCA) and as member of the UTA MSMR Advisory Board. She has written articles for Quirk’s Marketing Research Review, GreenBook, and VIEWS. Outside of work, she enjoys being a “boy mom” to two sons, attending live music events, and training for marathons.

Common AI and Ethics Challenges and How to Solve Them, April 12th, 2019

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If you’re interested in learning what design and ethics challenges commonly occur when developing AI products and services, and how to practically address them, then this webinar is for you. During this hour you’ll get a brief primer on AI and its use in design, a list of the major ethical pitfalls that occur during the design of AI services and products and, most importantly, a list of AI ethical design principles, developed by forward-thinking companies such as IDEO, Microsoft and IBM.


Ovetta Sampson

​As a Design Lead and Design Researcher at IDEO, Ovetta works to amplify the voice of people while inspiring design. Following her passion for people and data, analytics and design, she focuses on the intersectionality of people and technology including artificial intelligence, mixed reality, and IoT products and services. She works to design future technology that’s not only human-centered but prioritizes human needs.  She does this with teams at IDEO by cultivating the special sauce that is design research, with the rocket fuel that is data science and machine learning to produce incredible, human-centered design.

Prior to IDEO, she was UX researcher for five years and a journalist for about 20 years both for daily newspapers and international humanitarian organizations. She’s interviewed, lived and worked with people on six continents learning about humanity in a diverse and multicultural way. She has her M.S. in Computer Science, specializing in human-computer interaction, from DePaul University. An adjunct professor at DePaul, Ovetta teaches young designers about their impact on people, places, societies, and communities as well as how to be inclusive and equitable during the design process.

Transitioning into UX from academia, March 29th, 2019

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​Interested in learning about life beyond academia? How to translate your knowledge and skill set to a career in UX? Join UXPA and our panel of UX professionals, as they discuss their career trajectory, share their post graduate experiences, and making the transition from academia to UX. 


​Elizabeth Allen (Brazen)

Elizabeth is the Principal of Brazen, a UX research and training consultancy based in Toronto, Canada. At Brazen, she helps companies identify and solve critical UX problems in digital and physical products, and trains design teams on how to do their own research. Her previous experience includes UX research roles at Shopify, Prosper, and Centralis, as well as a PhD in Cognitive Psychology. Elizabeth lives in Toronto with her cat, Eliot, and spends her free time speaking at conferences, mentoring junior researchers, and playing the banjo. 

Amy Bucher (Mad*Pow) 

Amy Bucher, Ph.D., is the Behavior Change Design Director at Mad*Pow. In her work, Amy focuses on crafting engaging and motivating solutions that help people change behavior, especially related to health, wellness, learning, and financial well-being. Previously she worked with CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and with Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavior Science. Her research interests include motivational design, patient and user engagement, happiness, and how social relationships influence health and well-being. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan. 

Becca Kennedy (Kennason) 

Becca Kennedy, PhD lives in Albany, NY where she runs the UX consulting company Kennason and works remotely as the UX Designer for Agrilyst, an agtech startup. She is also a writer for UserZoom and a board member of AIGA Upstate New York. 

Jen Romano-Bergstrom (Bridgewater Associates) 

Jen is the UX Research Director at Bridgewater Associates. She has spent over a decade leading UX research for numerous organizations and products, including Facebook, Instagram, Nielsen, the Consumer Financial Protection Bureau, and the US Census Bureau. Jen specializes in efficient applications of empirical methods to ensure quality is not lost while working fast to get actionable results. Jen is a trained Experimental Psychologist and has spearheaded efforts around the world to get academics and industry collaborating on research. She is the co-author of ‘Eye Tracking in UX Design’ and ‘Usability Testing of Surveys’ and the director of marketing with UXPA International. 

Getting into the UX field with content writers and strategists, February 15th, 2019

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If you’ve ever chatted with UX professionals about their careers and how they got started in UX, you will often find that the path to UX is not straightforward and there isn’t just one. UX is one of the fastest growing industries and comprised of practitioners with varying backgrounds, education and skills. We’ve invited four UX professionals, with specializations in Content Writing and Content Strategy, to join us and share their experiences breaking into the field of UX and succeeding at it. Want to ask questions and hear great advice? Join us on Feb 15th at 9 am PT/Noon ET.


Elissa Lerner (Google)

Elissa Lerner is a Senior UX Writer at Google where she works on Google Cloud Platform. Before Google, she was a freelance content strategist and communications consultant where she worked with a variety of clients, notably in the financial, legal, and communications technology sectors. Previously, she was a communications strategist at Palantir Technologies, and she edited The Architecture of Privacy (O’Reilly Media, 2015). Prior to tech, Elissa was the Clay Felker Fellow staff writer and editor at Duke Magazine, and helped create The Brooklyn Quarterly, where she served as senior editor. Her writing has appeared in The New YorkerThe New Inquiry, and ESPN the Magazine, and she produced her play, Abraham’s Daughters, in the New York International Fringe Festival. She received her M.A. in Journalism and Religious Studies from New York University, where she was the Goren Fellow in the Global and Joint Studies Program at the Arthur L. Carter Journalism Institute. Lately, Elissa enjoys writing about sports data analysis in the cloud.

Bria Hunter (Facebook)

Bria is a product content strategist at Facebook, focused on making it easy for people to share with the people they’re close to on the Messenger app. Having worked in marketing, user education, and UX writing, she’s interested in storytelling, close collaboration with design and engineering, and user personas.

Carrie Hane (Tanzen)

Carrie Hane is the founder and principal strategist of Tanzen, which provides content strategy consulting and training designed to change how organizations approach content. For nearly 20 years, she’s alternated between in-house web content lead and consulting, putting together cross-functional teams and creating processes that stick while untangling information to make it usable and ready for the next frontier. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.

​Kimberly Reyes (WalmartLabs)

Kimberly is a word nerd, poet, essayist, and former music journalist who received her M.A. in journalism from Columbia University and her M.F.A. in creative writing from San Francisco State University. The ultimate strategist in finding ways to support her art, while communicating with the largest possible audience in both her worlds, she’s currently a Senior Content Strategist at Walmart Labs where she works to improve the online grocery customer experience for the world’s largest retailer. She’s been published in places like The Atlantic, The Associated Press, Entertainment Weekly,, The New York Post, The Village Voice, Alternative Press, ESPN the Magazine, Jane, Honey, NY1 News, Entropy, and Medium. She’s previously written content for Google, PlayStation, and, among other places. Kimberly has upcoming poetry and nonfiction books coming out this year.

WCAG 2.1: What You Need to Know About the Most Recent Accessibility Standards, November 1, 2018​

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On June 5th, the World Wide Web Consortium (W3C) announced a major update to its Web Content Accessibility Guidelines (WCAG), the world’s most widely accepted technical standard for digital accessibility. The new version, WCAG 2.1, expands the guidance provided in the previous iteration, WCAG 2.0, to include more coverage of mobile accessibility and provisions for people with low vision and cognitive and learning disabilities. With these updates, WCAG 2.1 helps organizations to improve inclusion and better serve a wider audience.

In this session you will learn:

  • Web Content Accessibility Guidelines: A brief history of the W3C, WCAG and how people with disabilities use the web
  • WCAG 2.1: Discovering what’s new and how to use the new success criteria when testing for accessibility
  • Standards and Regulations: Understanding how the new guidelines affect an organizations obligations under accessibility laws
  • Testing Methodologies: Learn about different types of testing methodologies to ensure conformance


Eduardo Meza-Etienne, Director of Compliance at eSSENTIAL Accessibility

Eduardo, a brain injury survivor, has been involved in the accessibility and disabilities field for 20 years working for numerous government agencies and small contractors in the Washington, DC metropolitan area. He is a Certified Professional in Accessibility Core Competencies by the International Association of Accessibility Professionals. Eduardo holds a Bachelor of Science in Economics, a Master of Science in Accounting and Finance from the London School of Economics and Political Science and a Master’s degree in International Management from Thunderbird School of Global Management in Glendale, AZ.

Kara Zirkle, Manager, Compliance and Training at eSSENTIAL Accessibility

Kara Zirkle has over 18 years’ experience working with individuals with disabilities and education/outreach. She is an advocate and educator with regard to providing technical support, awareness and guidance on assistive technologies as well as the laws around overall accessibility and those that protect individuals with disabilities.

Slippy UX: diseñando experiencias invisibles, October 10, 2018

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El concepto “Slippy UX” fue acuñado por Jake Zukowski para describir el diseño de experiencias donde las personas deben ser distraídas lo menos posible. En esta charla veremos qué es y cómo aplicar Slippy UX para mejorar el uso de ciertos dispositivos en contextos que obligan a pensar en experiencias “casi imperceptibles”.


Luis Carlos Aceves

Luis Carlos Aceves es socio fundador de Usaria, es parte del consejo de administración de la empresa definiendo la estrategia general. Es socio fundador de AprendeUX. Consultor Senior en experiencia de usuario, experto en investigación con usuarios, dinámicas de ideación, innovación, prototipeo y validación de productos y servicios. Se desempeñó como Director General hasta 2017. Actualmente es parte del Consejo de Administración. Ha realizado labor de consultoría en usabilidad y experiencia de usuario a organizaciones como Google, HEB, Grainger, VivaAerobus, Amway, Gobierno del Estado de Nuevo León, IHG, entre otras. Luis Carlos es autor del libro “Mejores prácticas en el diseño de portales gubernamentales”.
LinkedIn | Twitter: @laceves

Using Content as Design Material, August 16, 2018

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Are you designing boxes to be filled up with content or are you creating usable designs for the content? Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Whatever your role, you need to worry about content – or work with someone who does. When we start with context and give structure to the content, we can create multiple windows into a world. Flip the process. Design structure first. Work in layers to make interface designs that help people make better sense of the information they need. This webinar will provide an introduction to a content-first design process that starts with content, not pixels. Come explore the intersection of information architecture, content strategy, design, and development to create a useful, usable, delightful user experience.


Carrie Hane

Carrie Hane is the founder and principal strategist of Tanzen, which provides content strategy consulting and training designed to change how organizations approach content. For nearly 20 years, she’s alternated between in-house web content lead and consulting, putting together cross-functional teams and creating processes that stick while untangling information to make it usable and ready for the next frontier. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.

VR and Civic Tech for the community, July 13, 2018

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Inspired by the work of Chris Milk to use VR and 360 Filmmaking to deliver experiences of vulnerable populations on an international scale to UN leaders. Clorama will share her thoughts on how civic tech can similarly draw from this example to utilize the immersive value of VR to close empathy gaps in local government. She will go over several example use cases and demonstrate how she has used the 360 filmmaking to better inform her work and communication with stakeholders when designing user journeys of government services. She will also highlight some case studies of VR as a simulation tool for decision-makers in public policy.


Clorama Dorvilias

“Clorama grew up in San Jose and graduated with a BS in Political Science (2009).  She spent her early career in community engagement roles in the Public Sector and realized that technology was greatly underutilized to serve the public. Wanting to make a stronger impact, she self-taught to become a freelance front-end developer and volunteered her free time to create profitable digital presence for various non-profits and NGO’s.  In 2015, Clorama completed her Masters Degree in Interaction Design Communication at University of the Arts in London. For her thesis, she researched VR and its impact on social behavior. She created her first VR app to gamify anti-bias training in the workplace. She then took on various roles in UX in the public and private sector in London, France and the Bay Area while simultaneously working on freelance projects as VR Developer. Clients included: University of College of London, the London Neuropsychology Clinic  and Hyphen-Labs, LLC.
In 2017, she completed a successful fellowship as the lead UX Research and Design as a Code for America fellow where she delivered a open-source website for jobseekers in Municipality of Anchorage, Alaska. And became an Oculus Launch Pad scholarship winner for her submission of an anti-bias training app for classroom education. In partnership with Facebook/Oculus, Clorama is launching a startup in 2018 as the Co-Founder/CEO of Debias VR with goals to provide more effective and engaging alternative to traditional methods of corporate diversity training, leveraging the powerful medium of Virtual Reality.”

Getting into the User Experience field, June 15, 2018

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The User Experience field is a fast growing field. People with various backgrounds and experiences have joined it. Every year in the UXPA International conferences, we notice chats about how people got into UX, what their first jobs looked like, how long did it take for them to learn UX and things they wished the knew when they started. With the increasing interest in the field, these type of questions pop up very often in various channels. We invited 4 UX professionals in different areas (design, research and strategy) to join us and talk about their experiences breaking into UX and succeeding at it. Want to ask questions and hear great advice? Join us on June 15th at 9 am PT/Noon ET.

The experts/panelists

Jason Buhle – AnswerLab 
Christine Chun – Instacart 
Marlin De May – Algolia 
Adrienne Guillory – AT&T 

How to Mix-and-Match Foundational Research Frameworks, May 17, 2018

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Determining which foundational research method to use is a consistent debate within the UX research community – researchers seem to fall firmly into either the personas or Jobs-to-be-done camp. But why not mix-and-match these approaches? Udemy’s Head of Research, Claire Menke, will be discussing her company’s decision to combine three foundational research frameworks – personas, JTBD, and customer journeys – to create a more united understanding of the user narrative. Learn how to push your product strategy forward by speaking to your stakeholders through the right methodologies, building a greater degree of empathy along the way.


Claire Menke

Claire Menke is the head of UX Research at Udemy, an online learning marketplace that empowers anyone to teach and learn. At her core, Claire believes in empowering communities of people through research – be that indigenous communities in the Peruvian Amazon or learners around the world. She holds a BA and an MSc from Stanford University, and in a former life was a field anthropologist studying ecotourism and sustainable development. She has since established the UX Research function at two education technology start-ups.

A lifelong learner, Claire is currently teaching herself how to bake sourdough bread, quilt, and crochet.

Usability Testing: Here, There and Everywhere, April 18, 2018

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Usability testing is rarely one size fits all. Each project has unique needs and those needs must be considered carefully to get actionable insights. With emerging technologies, there is no longer a need to only conduct “traditional” user testing. With a little creativity, and the right tools in your belt, the options are endless. In this webinar, you will learn how to evaluate your research goals and come up with an agile plan that gets you the insights you need. Utilizing multiple approaches ensure you’ll get the biggest bang for your buck.


Sarah Garcia

Sarah Garcia has been a usability researcher since 2004, when she traded her marketing research hat for UX consultancy at UEGroup in San Jose. Since then, she’s had the opportunity to work with nearly 100 companies, help build two usability labs, conduct over 1000 research sessions and 100 ethnographic interviews–from operating rooms to living rooms.  Sarah brings business and marketing savvy to the research she takes on and has developed curriculum for practical UX methodologies which she has presented at various conferences and on a UX podcast.  Sarah is known for always asking the question “how can we make this better?” and most recently has been working on building tools for researchers, including discovering ways to capture user emotions and make recruiting for studies less laborious. When not changing the world through UX, she’s cooking with her daughter, watching her son play soccer or helping her husband build a local arts magazine for Silicon Valley.

Enhancing the User Experience for People with Disabilities, Mar 29, 2018

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People with disabilities account for approximately 20% of the population. If digital properties aren’t built with accessibility in mind, it can result in a frustrating experience for a significant share of this audience. As more people start to rely on websites and mobile apps to gather information, make purchases and engage with organizations online, inaccessible websites become an issue. Just brick & mortar location must be accessible to all employees and customers, a website should also be accessible.

In this webinar you will learn:

1. Disability Market Trends: Understanding the disability market and barriers faced by people with disabilities in the digital world.

2. Accessible Technology: Discover how people with disabilities use technology to engage with brands digitally.

3. Web Accessibility Guidelines, Standards and Regulations: Learn about mandated requirements and how they benefit consumers.

4. Success Stories: See how leading organizations have enhanced the user experience for people with disabilities through an integrated approach to web accessibility compliance that delights.


Simon Dermer and Spiro Papathanasakis

Simon Dermer is the co-founder and Managing Director of eSSENTIAL Accessibility, Simon Dermer is the co-founder and Managing Director of eSSENTIAL Accessibility, which enhances the customer experience for people with disabilities through the integration of assistive technology with digital accessibility evaluation services. Simon graduated in economics from Queen’s University and completed the Chartered Financial Analyst (CFA) program.

Spiro Papathanasakis is a founder and director of eSSENTIAL Accessibility. Spiro’s experience in frontline consumer services with some of the largest companies in the financial and healthcare sectors informs eSSENTIAL Accessibility’s innovative market-driven approach.

Quick and dirty ethnography for the initiate, Feb 26, 2018

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The world is complex, competition is stiff, and ethnography is here to inform strategy and design. As brands strive to reach new markets and products seek to address the needs of new users, researchers who support these efforts may find themselves in search for new tools and techniques. Traditional qualitative consumer and user research methods such as focus groups, usability tests, and other lab-based methods yield valuable findings but they have their limits. For teams engaged in user-centered innovation, success depends on their ability to understand people, their needs, and their behaviors. Ethnography can unlock new levels of understanding through immersion and contextual learning.  


Giles Harrison-Conwill

Giles is a UX Researcher with a Ph.D. in cultural anthropology. He works at Google and focuses on communication and expression. Previously, Giles worked at Altria and State Farm Insurance where supported product design and marketing efforts. In his spare time, he skateboards with his dog in the streets of San Francisco.

Split Focus: Designing Applications for Multiple Monitor Setups, Jan 5, 2018

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The next big challenge on the horizon for UX in application design is not about the small screen—it’s about going large. Large monitors keep getting cheaper – and higher resolution – so many users working with SaaS and enterprise applications today have multiple monitors on their desks. It is frustrating for those users when applications do not scale well to a larger size, wasting screen real  estate, and not taking advantage of the additional monitors to support side-by-side comparisons and multi-tasking that are common to knowledge workers in many domains. As UX design consultants, we are increasingly seeing opportunities to improve user experience and productivity for business users by utilizing multiple monitors. In this presentation, we discuss new UX design patterns and challenges that arise in software and web-based application design for multiple monitors, illustrating them with real project examples.


Lisa Battle, Design for Context (President)

Lisa Battle is the president of Design for Context, a UX design consultancy in the Washington, DC area. She has designed usable software, web-based applications, and web sites for clients in a variety of industries, and specializes in UX design for highly interactive enterprise applications and software as a service (SaaS). Her work with project teams includes eliciting user needs, clarifying business goals, and designing creative user interface solutions that improve user experience and productivity. She holds a master’s degree in Cognitive Psychology/Human Factors from George Mason University

Rachel Sengers, Design for Context (User Experience Designer)

Rachel Sengers is a user experience designer with Design for Context, a UX design consultancy in the Washington, DC area. She has designed Web-based applications, software, and sites for a variety commercial and government clients, and specializes in creating intuitive, usable interfaces for complex tasks and workflows. She helps clarify project goals, plans how users will accomplish their tasks, specifies details of the user interface, and helps support development. Rachel has a graduate certificate in Information Design from the University of Baltimore, a B.S. in Advertising Design and a B.S. in East Asian Studies from University of Maryland, College Park. 

Michael Owens, Design for Context (User Experience Designer)

Michael Owens is a user experience professional with Design for Context, a UX design consultancy in the Washington, DC area. She has over 20 years of experience delivering innovative experiences that meet user and business needs. Her projects span the range from large-scale data-rich portals to consumer-oriented mobile applications. She provides project planning and creative leadership, defines business and user goals, and helps translate user needs into development specifications. Michael is a Human Factors International Certified Usability Analyst and holds a Masters in American Studies from the University of Virginia, a Masters of Education from Marymount University.”

UXPA@Pratt, the First Student Chapter of UXPA International, Nov 29, 2017

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The Pratt Institute School of Information student chapter of the UXPA was established in January 2017. UXPA@Pratt supports professional development and promotes career networking for students in the Information Experience Design Master of Science degree program.

In this webinar, the faculty advisor and several officers of the group will

  • Characterize  the IXD degree program at Pratt
  • Discuss how they initiated their relationship with UXPA International,
  • Outline their goals and how these are addressed in an active event schedule,
  • Talk about how their social networking strategy is building their community, and
  • Describe the UX research and design process for the future UXPA@Pratt website!


Craig M. MacDonald, Ph.D. (Faculty Advisor), is an associate professor in the School of Information at Pratt Institute where he developed and coordinates the Master of Science in Information Experience Design and User Experience advanced certificate programs.

Charles Dellebovi (former UXPA@Pratt President) holds a Master of Science degree in Information Experience Design from Pratt Institute. He currently works as a registrar for a small art storage and shipping company based in New York City.

Mary Ellen Curley (current President) is a second-year School of Information student pursuing an MS in Information Experience Design, and is currently a Lead Product Developer for McGraw-Hill Education.

Jo Polanco (Vice President, Communications) has had a career in corporate retail before attending Pratt, and is also a second-year School of Information student, working toward an MS in Library Information Science with an Advanced Certificate in User Experience.  

Arushi Jaiswal (Vice President, Webmaster) has a background in the fields of communication, marketing and fashion, and is a second-year student pursuing an MS in Information Experience Design at Pratt.

10 Research Guiding Principles (that we live and work by), Nov 27, 2017

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We’ve collaborated on design research for 15 years—now we’re going to share our top 10 lessons learned to help you become an (even more) awesome researcher.

Whether you’re just starting out or have years of experience, come to find out our lessons learned (with examples, strategies, and resources) to be even more effective as a design researcher.

Where our hard-earned lessons come from: We’ve done research at startups, large corporations, agencies and as independent consultants. We’ve done everything from ethnography to usability to optimization to hybrid experiments. We do research in-person, in groups, online, in labs, coffee shops, living rooms and offices. We do research globally and locally. We do research to support feature and product design, product strategy, communication, content, brand—whatever needs to be informed, we inform it.

We’re passionate about design research and want to help you be a great researcher because time is ticking—get out there and be awesome!

Presenters: Beth Toland and Leah Rader

Beth and Leah have been doing research on physical and digital products and services for a really long time. Sometimes they’ve worked together on the same team, sometimes at different companies—but always intersecting and collaborating on their projects, methods, techniques, tools, resources and philosophical approach to research.

Leah Rader is Director of Design Research at Spring Studio, a research, strategy and design firm in San Francisco.

Beth Toland is Research Manager at Asana, an online tool for managing the tasks, communication, and collaboration that enables teamwork bliss.

Combinando eye tracking con analítica web, 13 de octubre de 2017

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El análisis de los datos obtenidos con eyetrackers permite generar mapas con representaciones visuales del comportamiento durante la navegación y previo al clic. Tomar en cuenta estos reportes puede ayudar a reducir considerablemente los potenciales problemas de navegación. El objetivo de este webinar es comprender el valor agregado que ofrece un estudio de eye tracking sobre analítica web. Asimismo, se mostrará la utilidad de combinar ambos.

Presentador: Freddy Linares Torres

Director de proyectos, Neurometrics Egresado de la maestría de Neurociencias, Facultad de Medicina Humana, UNMSM

Freddy Linares estudió administración de negocios en la Universidad del Pacífico. Posteriormente obtuvo una maestría en Tecnologías de la Información en la Universidad Nacional Mayor de San Marcos. También cursó una maestría en neurociencia entre el 2013-2014. Freddy ha trabajado como consultor en innovación en la Universidad del Pacífico, y fue profesor visitante en la Universidad Peruana de Ciencias Aplicadas en el 2011.
Actualmente, trabaja como profesor en la Universidad del Pacífico, y es director de Desarrollo de Cominstall Corp. desde 2008, así como vicepresidente de investigación en Neurometrics desde enero del 2010.


Combining eye-tracking and web analytics, Oct 13, 2017

The analysis of data obtained with eye-tracking allows us to create visual representations of behavioral maps captured during navigation and before action (click). Taking these reports into account can greatly reduce potential problems with navigation. The objective of this webinar is to understand the value in combining eye tracking and web analytics.

Presenter: Freddy Linares Torres

Director of projects, Neurometrics. Masters in Neuroscience, College of Human Medicine, UNMSM.

Freddy Linares studied business administration at Universidad del Pacífico. He then obtained a Master degree in Information Technology at Universidad Nacional Mayor de San Marcos. He also studied neuroscience in 2013-2014.
Freddy has worked as an innovation advisor at Universidad del Pacífico, and was a guest professor at Universidad Peruana de Ciencias Aplicadas back in 2011.
Currently, he works as a guest professor at Universidad del Pacífico, director of Business Development at Cominstall Corp. since 2008, and VP Research at Neurometrics since January 2010.

Storytelling and the Art of Getting the Design Job, Oct 11, 2017

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As designers, we focus on crafting the perfect web site or app. We agonize over our customer personas, the right flows, and making sure every pixel is perfect. When selling ourselves for our next job or project, we can use these same Experience Design skills to craft a detailed narrative that speaks to our target audience, the interviewers.
Design is a process of problem solving; during the  hiring process, we are trying to solve a two-sided problem, matching the best talent with the right project. A story-centered approach, in conjunction with other user-centered design techniques (including research and testing), can help to create superior outcomes. This talk will discuss the various steps in the interview process and how to nail them by focusing on the power of storytelling.

Presenter: Sharon Carmichael

Sharon Carmichael currently leads the Interaction Design community for Intuit’s award-winning TurboTax experience. In her twenty years working in the field of Experience Design at both large and small companies, she has hired numerous designers and reviewed hundreds of portfolios. Her pet peeves are typos, illegible fonts, and people who assume they can use her laptop to show their portfolio during an interview.

Make Meaningful Work (Designing Projects for Success), Sep 6, 2017

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Being involved in doing meaningful work is something we all want. The psychiatrist Viktor Frank famously described how the innate human quest for meaning is so strong that, even in terrible circumstances, people seek out their purpose in life. Today people feel stuck on projects that have little value or sometimes described as “bullshit work”. We all get lost in the noise, speed, and deliverables of the day to day work that we forget about why we are working on a project in the first place. This results in feeling purposeless, stressed, unhealthy and in a state of “sleepwalking”.

What if we could create a project ecosystem that encouraged people to thrive and relevant practices to help people do the work that matters? – where the best work felt like play and the best play felt like work.
During this fun workshop we will learn to:

  • Define the core elements needed for projects to be successful
  • Listen to and learn from project stories to give clues on project behaviours
  • Define roles beyond job title to help a project flow
  • Document your own person qualities and best practices so you can be a guide and lead for others in well understood shared story
  • Design a plan for influencing your day-to-day work to make it more meaningful for yourself and others.

Finally, we will all discuss the importance of these daily practices with a clear intention of wellness for people, work, projects, communities and economies for an enlightened future and it will leave all of us inspired to traverse from being stuck on projects (“sleepwalking”), to flow (“sparkle”).

Presenter: Daniel Szuc

Dan is the co-founder of Apogee HK, a design research & usability services company based in Hong Kong.

He recently co-authored the book Global UX with Whitney Quesenbery, a collection of stories and distillation of insights from UX practitioners around the world showing real examples of successful UX practice. He also co-wrote The Usability Kit with Gerry Gaffney, an implementation guide providing best practices and guidelines for UX design teams.

Dan previously worked on a usability team for Telstra Australia and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Canada, New Zealand, Israel, UK, and Japan. He holds a BS in Information Management from Melbourne University.

You can follow Daniel on Twitter @dszuc

Conocimientos, Prácticas y Herramientas de los Profesionales de UX y Usabilidad en Latinoamérica, 24 de agosto de 2017

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La experiencia de más de cuarenta profesionales en el área de Experiencia de Usuario (UX) y Usabilidad fue capturada en un estudio llevada a cabo durante los primeros meses de 2017. 

En esta plática se presentan los principales resultados de ese estudio que se enfocó a entender la práctica profesional de esta disciplina desde la perspectiva de líderes en grupos de diseño, gestión de producto, e ingeniería de software, ubicados en una variada gama de empresas, desde nacientes (startups) hasta grandes corporaciones empresariales, en países como México, Costa Rica, Colombia, Perú, Argentina, Uruguay y Chile. El estudio identifica los principales marcos teóricos que sostienen la práctica profesional, los métodos de investigación, creación de producto y gestión de diseño más comunes, así como los principales retos y barreras para generar diseño centrado en el usuario y ajustar prácticas ágiles en el contexto Latinoamericano. Los resultados son de valor para profesionales en el área y un elemento de diagnóstico para orientar futuros esfuerzos de la comunidad. 

Presentador: Víctor Manuel González (PhD, MSc, Cert. Eng)

Victor es un entusiasta, consultor y experto internacional en el campo de la interacción humano-computadora y el diseño de experiencias óptimas de usuario para productos interactivos. Es profesor de tiempo completo y jefe del Departamento Académico de Computación del Instituto Tecnológico Autónomo de México (ITAM). Combina su labor docente y de investigación, con el campo de la consultoría a través de la cual apoya a empresas en México y Latinoamérica a encontrar mejores métodos para diseñar, y crear productos digitales con propuestas de valor innovadoras. sitio web:


UX and Usability Latin-American Professionals’ Knowledge, Practices and Tools, Aug 24, 2017

The experience in UX and Usability of more than 40 professionals was gathered in a study conducted in the first months of 2017. In this talk we present the main results of this study, focused on understanding the discipline from a the perspective of leaders in design groups, product management and software engineering. They belong to a wide variety of companies, from startups to big corporations from Mexico, Costa Rica, Colombia, Peru, Argentina, Uruguay and Chile. The study identifies the theoretical frameworks to which the most common practice, research methods, product creation and design management adhere to. It also focuses on the main goals and obstacles to generate user centered design and to adjust agile practices to the Latin American context. Results are of great value to professionals in the discipline and a diagnosis element with which to orient future community efforts.

Presenter: Víctor Manuel González (PhD, MSc, Cert. Eng)

Victor is an enthusiast, consultant and international expert in the HCI field and in the design of optimal user experiences for interactive products. He is a full-time professor and head of the Computing Academic Department at the Instituto Tecnológico Autónomo de México (ITAM).

He combines his teaching and research work with consulting to help companies in Mexico and Latin America find better ways to design and create digital products with innovative and valuable propositions. Website:

UX-Led Content Strategy: Getting to the Core of Every Experience, Aug 16, 2017

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Content is a bigger part of UX than most realized. In fact, user satisfaction of any experience is determined by how well the content meets their needs and expectations. In this talk we’ll expand our understanding and definition of content. Spoiler, it’s not just about text on a page, and it’s not just relevant to the web, and it goes deeper than information architecture. Content can, and should, be measured for its functional efficacy. As the crafters of the experience, it’s our right and responsibility to influence the creation of content so it moves users mentally, emotionally, and physically the way we intend. We’ll talk about tools and techniques UX can use to ensure the content of the experience lives up to user’s expectations. Most important, we’ll see there are big rewards for UX when we take on this responsibility.

Presenter: Mike Donahue

Mike Donahue is a Senior UX Architect at Citrix in South Florida, where he lives with his wife Nikki and their dogs (their “daughters”), Layla and Cassidy. When not working, Mike is reading books on psychology and behavior or talking someone’s ear off about the value of designing for emotions. When he needs a break from all that, he grabs his camera and gets out in nature to get his “Zen on” taking photos. Nature and wildlife photography is Mike’s artistic outlet and mental salvation.

Demystifying Eye-Tracking for UX Research, Jul 19, 2017

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Are you interested in eye-tracking as a tool for answering UX questions? Are you intimidated by the learning curve involved? Don’t despair! You can use eye-tracking qualitatively or quantitatively, and it doesn’t have to be extremely time consuming or difficult. The complexity of eye-tracking depends largely on your research questions and the level of rigor in quantitative analysis that you apply.  In this webinar, I will help demystify eye-tracking for UX, make a case for why you should consider adding it to your toolbox and offer lessons I learned as an eye-tracking noob.

Presenter: Laura Rivera

Laura Rivera is a User Experience Researcher at Facebook, in Menlo Park, CA. She has spent the last decade applying her background in cognitive psychology as a mixed methods researcher in the non-profit and technology sectors. When she’s not thinking about how to deliver the freshest, most engaging content to people in their News Feed, she’s usually at home hanging out her 5 year-old daughter and her husband, reading, running, doing yoga, or having dinner parties with friends.

On-Demand! Workshops as a tool to boost design in organizations, June 28, 2017

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During this webinar in Spanish we will talk about issues we spot in Argentina’s  organizations; how we have used workshops to facilitate conversations y add up value. We will share an overview of what we learned and what has become part of our daily process in design workshops.  

El Workshops como herramienta para potenciar el diseño en las organizaciones

Durante este webinar conversaremos sobre lo que vemos en algunas organizaciones de Argentina y la región; y como hemos utilizado workshops para habilitar las conversaciones y agregar valor. Compartiremos algunos aprendizajes que hemos sintetizado y son hoy parte de nuestro proceso de diseño de talleres.

Nicolás Jaureguiberry y Santiago Trevisán – Inter-Cultura 

Nicolás y Santiago son responsables del área de Strategic Design and Transformation en Inter-Cultura, consultora de innovación y diseño con base en Buenos Aires. Allí acompañan a organizaciones en el proceso de aplicar Design Thinking a sus prácticas de creación de productos, servicios y estrategias.

Nicolás es además Research Practice Lead con la responsabilidad de velar por la calidad de los procesos de investigación. En su carrera ha participado en proyectos para compañías y startups entre las que se encuentran el Grupo Clarín, Tenaris, Avenida, ICBC, BBVA, Turner, La Nación, Verizon y La Voz del Interior. 

Además es docente de grado y escuela de postgrado en UCA e ITBA. Ha realizado además ponencias y clases en otras entidades como UNLP, Interaction South America, Encuentro latinoamericano de diseño, UX13, MediaParty13 y UTN entre otras.

Santiago es CX & Service Design Lead con la responsabilidad de definir y asegurar la práctica de Service Design influyendo, dirigiendo y capacitando a otros. Entre otras organizaciones, ha acompañado a ICBC, Avenida, Petrobras, HBO, Banco Macro, Calsa, Telefónica, IMPSA, Guggenheim, Faena Hotels y Discovery Channel.

Presenters:  Nicolás Jaureguiberry y Santiago Trevisán – Inter-Cultura 

Nicolás and Santiago are heads of the Strategic Design and Transformation Area at Inter-Cultura, A buenos Aires based consulting firm in innovation and design. They help companies apply Design Thinking to their product, services and strategy creation processes.

Nicolás is also Research Practice Lead and is responsible for the quality of research processes. He has participated in projects for companies and startups such as Grupo Clarín, Tenaris, Avenida, ICBC, BBVA, Turner, La Nación, Verizon y La Voz del Interior.

He is also a graduate professor at UCA and ITBA. He has also participated in talks and classes such as UNLP, Interaction South America, Encuentro latinoamericano de diseño, UX13, MediaParty13 and UTN, among others.

Santiago is CX & Service Design Lead and determines and ensures the Service Design practice, influencing, directing and training others. Among the companies he has helped are ICBC, Avenida, Petrobras, HBO, Banco Macro, Calsa, Telefónica, IMPSA, Guggenheim, Faena Hotels and Discovery Channel.

Conversational User Interfaces: Past and Future, May 23, 2017

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How can chatbots learn from existing VUI design? What makes these new interfaces different, and how are they similar? Where do the Alexas and Siris come into the mix? We’ll discuss text-based vs. voice-based conversational user interfaces, and the landscape of Conversational User Interfaces, now and into the future.

Presenter: Crispin Reedy

Crispin Reedy is a Voice User Experience designer and usability professional with over 10 years of front-line design, speech usability, and tuning experience across a variety of industries, including financial, telecommunications, health care and transportation. She is interested helping teams make excellent design decisions and how we can best leverage real-world data to achieve those goals. She has previously spoken at SpeechTEK, UXPA International, Dallas Tech Fest, Dallas Startup Week and Big Design Conference, and is currently serving as President of AVIxD

Usabilidad “on the go”: evaluar productos en el contexto del usuario, 26 de abril de 201

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Utilizar metodologías ágiles para el diseño de experiencia de usuario en proyectos de innovación, implica adaptarse muchas veces a escenarios diversos donde no siempre se tiene el tiempo, el equipo o el presupuesto para realizar estudios especializados de usabilidad. En esta charla, a partir de dos casos prácticos en empresas de retail, compartiremos nuestro aprendizaje haciendo pruebas de usabilidad en contextos donde el usuario se encuentra en movimiento o realizando otras actividades y deberás convencerlo de que te ayude a probar tu producto. ¿Cómo saber si es el usuario correcto?¿Cómo abordarlo?¿Qué debo planear?¿Cómo hacer el análisis? 

Presentadores: María Isabel Murillo y Natalia Vivas 

Co-directoras de Usaria Colombia, comunicadoras sociales colombianas, comparten más de 12 años de experiencias en proyectos centrados en la experiencia de las personas, combinan sus conocimientos en investigación con usuarios y arquitectura de información, para abordar diferentes problemas de diseño tanto en nacientes startups como en equipos de innovación de grandes compañías. María Isabel cuenta con estudios especializados de Mercadotecnia Electrónica y Natalia cursa actualmente cursa una maestría en Gerencia de la Innovación y el Conocimiento. Ambas han sido docentes de diversas universidades colombianas, entre ellas la Universidad Eafit, la Escuela de Ingeniería y la Universidad del Cauca.

Usability on the go: evaluation of products in the user’s context, Apr 26, 2017.

The use of agile methodologies in innovation projects for UX design means abiding to budget, time, and people constraints because you don´t always have enough resources to do specialized usability studies. In this webinar, we will talk about specific real cases and share our experiences doing usability tests when a user is on the go or busy and you must convince him/her to help you try the product.

Presenters: María Isabel Murillo y Natalia Vivas 
Our co-presenters of Usaria, Colombia share more than 12 years of experience in UX projects. María Isabel has done graduate studies in eMarketing, and Natalia Vivas is currently studying for a Master’s in Innovation and Knowledge Management.


Stretching online research tools to meet your research goals, Apr 19, 2017

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Some UX research goals are easy to fulfill, others are wicked hard. To meet those wicked goals, I often end up stretching online UX research software well beyond the software’s original intent. In this session (updated since it was first presented at UXPA 2016 )I’ll explore some unconventional ways to solve challenging research questions. We’ll look at case studies ranging from prototyping a tax wizard with surveyware to a Wizard of Oz voice response study implemented on tree-testing software. Links will be provided so that afterwards everyone can try a shortened version of the research tools. You’ll hear some funny stories about how the support and management teams at SurveyGizmo, Optimal Workshop and Eyes Decide have all helped me out at various times as I took their software into places they’d never imagined it would go.

Presenter: Lisa Fast

Lisa Fast is an independant service designer and behavioral researcher with over 25 years of experience. Over her UX unicorn career, she has been a programmer, designer, product manager and researcher who has facilitated over 1,000 hours of remote usability research sessions with participants all over the world. Lisa is active Github collaborator on the Government of Canada’s Web Experience Toolkit (WET). She holds 2 patents and her publications are listed on While her children were young, she moved into academia as a mathematical cognition researcher and enjoyed the change of pace. Back before UX was even a thing, Lisa completed a master’s degree in Computer Science in the psychology of programming.

The UX Careers Handbook: Finding Success in your UX Career, March 28, 2017

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Cory Lebson, author of the recently published book, The UX Careers Handbook, who will serve up the sweet secrets to success in the UX job market. 
If you’re a job seeker, learn what it takes to succeed as a UX professional. Explore the multitude of career pathways available to you. Find out how you can frame yourself solidly as a UX-er through learning, personal branding and networking. 
And if you’re an employer or recruiter, learn how you can craft your job descriptions to find experienced UX-ers instead of elusive unicorns. 
Cory’s talk will cover: 

  • What kinds of UX jobs are available 
  • How to write/identify a good job description 
  • How to successfully apply for a UX job 
  • How to create a resume and portfolio to tell your career story 
  • Understanding and become part of the UX community for career advancement 
  • Hire who you need and help existing UX staff grow professionally 
  • The UX Careers Handbook offers an insider’s look at how to be a successful User Experience (UX) professional from comprehensive career pathway descriptions to learning, personal branding, networking skills, building of resumes and portfolios, and landing a UX job.

Presenter: Cory Lebson

Cory Lebson has been a user experience consultant for nearly 20 years. He is the principal and owner of Lebsontech LLC, a successful small user experience consulting firm he established in 1997. Lebsontech focuses on user research and evaluation, user experience strategy, UX training, and mentoring.

Cory regularly gives talks and workshops on topics related to UX career development, user experience, user research, information architecture, and accessibility. He has been featured on the radio and has published a number of articles in a variety of professional publications.

Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology. Cory is a past president of the User Experience Professionals Association (UXPA) International and is also a past president of the UXPA DC Chapter. Follow Cory on Twitter @corylebson

Gobierno de UX para Grandes Corporaciones – en ESPAÑOL – UX Governance for Big Organizations, February 27, 2017

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Cuando trabajas en una corporación grande y descentralizada, que se encuentra dividida en departamentos o silos con equipos internos de Experiencia de Usuario, lograr un objetivo común no es tarea fácil. Este webinar abordará el cómo crear, desarrollar y mantener un Gobierno de Experiencia de Usuario (UX) en grandes corporaciones, tanto públicas como privadas. Esta charla se centrará en los principales aspectos que forman parte de las Políticas de un Gobierno de Experiencia de Usuario de  grandes corporaciones, tales como:

  • KPIs (Indicadores) por Departmento/Área versus KPIs (Indicadores) de la Organización
  • Desarrollo y Creación de Estándares de Experiencia de Usuario
  • Cómo lograr estándares de Experiencia de Usuario dentro de las organizaciones
  • Trazabilidad y Medición de la Experiencia de Usuario por Departamento/Área

Este webinar será presentado sobre la base de casos de studio y será dictado en español.


When you work in a big decentralized organization that is divided into departments or areas that have their own UX teams, achieving a common goal for the whole organization it is a very hard task. This webinar will cover how to create, develop and maintain a UX Government in big decentralized organizations, whether they are public or private ones. This webinar will cover the main topics that are part of UX Governance Policies when working for big organizations:

  • Department/Area KPIs vs Organizational KPIs
  • Development of UX Governance standards
  • Advocacy of UX Governance standards within the organization
  • UX Department/Area Traceability

The webinar will be presented on the basis of case studies and will be conducted in Spanish.

Presenter:  Claudia Gutiérrez, Digital Director and Professor, Universidad Católica de Chile

Claudia is a UX Professional with +19 years of experience in the digital field. She has experienced UX Management for large scale projects such as telecoms, airlines, government, among others. Currently she leads the Digital Strategy for the most important university in Chile, where she manages UX for +800 sites, apps and social media accounts. She is currently interested in applying UX in Big Data projects through web ontologies and microservices technologies. She also teaches UX courses in Undergraduate and Graduate programs of the Communications and Engineering schools of Universidad Católica de Chile.
She is an active member of UXPA. Former Regional Director for Latin America and currently Director of Publications, she also manages the translation team for UX Magazine.

This webinar was co-sponsored by University of Monterrey, the UXPA Mexico chapter and the UXPA Chile chapter.


Accessibility Guide for UX Professionals, January 27, 2017

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In this webinar, participants will learn simple tweaks UX Professionals can make to their existing practices that will enable all users to experience technology. Accessibility is a cornerstone to transform digital experiences into “inclusive” experiences. Accessibility is often seen as a compliance issue rather than an experience problem. Everyone involved in creating a digital experience has the responsibility of making them “inclusive.” By making digital experiences “inclusive”, there is potential to enable 7 billion users on the earth. That is a business opportunity worth over $2 trillion dollars.

This Webinar will cover Accessibility best practices for:

  • Designers
  • Researchers
  • Content Authors
  • UI Developers

Presenter:  Rajesh Kalidindi, Sr. Accessibility Manager

Rajesh is a User Experience professional with special interest in Accessibility. Rajesh’s personal mantra is hiding the complexity behind the screen while surfacing simple and meaningful experiences on the screen. Rajesh has 20+ years of experience in delivering wide range of digital experiences in consumer and enterprise domains. He does this by observing people – their needs, desires, and behaviors – and merging these observations into business goals. He enjoys evangelizing User Experience and Accessibility.

Rajesh is living in Seattle, working at Microsoft delivering “inclusive experiences”. He is also volunteering as board member of UXPA (User Experience Professionals Association) International organization.

Shadow First, then Probe: Tips for Remote Shopper Insight Studies, Nov. 30, 2016

Watch Recording It’s FREE! Co-Sponsored by UserZoom

In this session, you will learn practical tips for planning and executing moderated research studies remotely. Suzy will cover a variety of qualitative research methodologies you can layer up for your remote research, including longitudinal shopper journey studies, contextual usability interviews, and mobile diary studies.

  • An introduction to a range of tools that support moderated remote research on multiple devices
  • An overview of DIY recruiting tools – and some tips for using video in your recruiting screeners
  • Tips for moderating remote interviews and executing international studies

Presenter: Suzy Sharpe, Shopper Researcher

Suzy Sharpe is an independent shopper researcher and usability consultant based in Andover, Massachusetts. Her career started in 1998 conducting in-person, task-based usability studies, however, nearly all of the studies she conducts these days are executed remotely.

Suzy loves experimenting with new tools and technologies and working them into her methodologies. Most of the work she has conducted over the past 15 years has been for her top client, HP.  Suzy is excited to share her experiences conducting remote moderated studies – and hopes attendees will leave the webinar feeling inspired to take their research to a new level.

Build a Better Experience: Unlocking the Insights to Deliver Exaclty What Your Customers Want.

Nov. 17, 2016 at 9 am PT (San Francisco) / 12 pm ET (New York) / 6 pm CET (Paris)

Watch Recording It’s FREE! Co-Sponsored by User Zoom

This may not come as a surprise, but your customers are more sophisticated than ever before. We live in a world where a top-notch experience has become an expectation and on-demand is standard. The lines are blurring between consumers and business users, making UX research not only relevant but critical to every single enterprise.

So how do we build a better experience? How can we deliver above and beyond the basic expectations of our customers?

The key is embracing agile and multi-method research. It’s about the marriage between your research efforts and your rapid development cycles — enabling you to test early and often — that will allow you to deliver a superior experience.

Join us for a live webinar where we’ll share our perspective on:

  • Evolving UX research needs; from the lab to the wild  
  • Scaling your research capabilities and getting deeper insights  
  • Embracing agile and multi-method research on the path to a better experience  
  • Diversifying your recruitment strategy

Presenter: Alfonso de la Nuez

Originally from Madrid, Spain, Alfonso de la Nuez has 17 years of experience in User Experience, Digital Marketing, Ecommerce, Web Design, Web Project Management, User-Centered Design and Usability Testing.

Before founding UserZoom, he worked for companies such as Dell Computers, Icon Medialab (now LBi / Digitas), and Proxicom’s venture in Spain (now Indra). He’s a frequent speaker at UX conferences, has taught usability courses at various universities, and collaborates with the Stanford University Technology Ventures Program.

Informing Agile Software Development with Continuous User Insight.

Nov. 15, 2016 at 7 am PT (San Francisco) / 10 am ET (New York) / 4 pm CET (Paris)

Watch Recording It’s FREE! Co-Sponsored by UserZoom

This talk covers how we embedded user insights into a rapid software development cycle by conducting usability studies that break the stereotype that “research takes too long”. We’ll show you how we planned, conducted, analyzed and informed our dev sprints in just one week with what famously became known as “Witness Wednesdays”.

In this webinar, you will learn:

  • When you should consider implementing short-turnaround user studies
  • How to organize short-turnaround user studies to promote rapid iteration
  • How to keep user feedback from creating confusion and churn in the development process
  • Tips for engaging your organization in gathering and synthesizing user feedback

Presenters: Justin Marx and Rebecca Destello

Justin Marx is a product designer at Atlas Informatics, a Seattle-based startup focused on revolutionizing personal search. Prior to Atlas, Justin was Principal UX Designer at Nordstrom, where he worked across disciplines to design and deliver world-class online customer experiences. Outside the office, he can be found prototyping and rapidly iterating in the kitchen, on the floor with a pile of Lego, and up in the mountains with a camera and compass.

Rebecca Destello leads the user research program at Atlas Informatics, a startup that’s building the world’s first personal search engine, Atlas Recall.  She is also an Affiliate Faculty member at the University of Washington’s Human Centered Design & Engineering (HCDE) department where she has been teaching graduate students in user-centered design, design thinking, usability testing, and web design since 2012. She received her Master’s Degree in Human Centered Design & Engineering (HCDE) at the University of Washington in 2011. Prior to that, she received a BA in Interdisciplinary Visual Arts, with a focus on design, printmaking, and art history, also from the University of Washington.


How to Spot, Attract, and Hire Great UX Talent, Nov. 10, 2016

Watch Recording It’s FREE! Co-sponsored by The Creative Group

Why is it so hard to find UX talent for your team? Poorly written job descriptions are partly to blame. It seems no one can agree on titles and what it means to be a UX professional, including those in the industry. It’s a core challenge — for hiring managers and job seekers — who waste hours weeding through irrelevant resumes or employment ads to find the talent or opportunities they seek.

Diane Domeyer – Executive Director, The Creative Group
Rich Gunther – Executive Director, UXPA & Principal / Co-Owner, Ovo Studios
Joe Hallock – Principal Design Manager, Microsoft
Carol Smith – Senior Design Manager, IBM

Join The Creative Group, UXPA, and guest panelists for a webinar on World Usability Day 2016, where you’ll learn:

  • Steps to improve each phase of the hiring process,
  • Tips for developing effective job descriptions, and
  • How to review digital portfolios and conduct interviews.

So the next time you look to fill a UX role or embark on a job search, you’ll feel more confident in how to proceed.

What We (Don’t) Learn From Eye Tracking. Nov. 7, 2016

Recording Coming Soon! It’s FREE! Co-Sponsored by Mediabarn

Eye tracking is a unique technology that allows researchers to study people’s eye movements to better understand how they visually perceive information. One key strength of eye tracking is that it allows researchers to collect feedback passively as the individual views information. Most other methods of evaluation and testing – such as interviews and focus groups – involve an interviewer asking people about their reactions, which can introduce error into the evaluation.

Understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this eye-tracking technique quite simple and affordable. In this talk, you will learn about modern eye tracking and how it can help you to understand your users. Jen will discuss recent usability testing projects that included eye tracking and revealed important findings that led to changing the appearance of products and ultimately improved the user experience. Attendees will learn about the importance of conducting usability testing during product development, pros and cons of using eye tracking with mobile devices, and what the different types of data and visualizations can tell you. Attendees will also learn when eye tracking is NOT appropriate to use and when eye-tracking data can be misleading.

Presenter: Jennifer Romano Bergstrom, Sr. UX Researcher, Facebook

Jennifer Romano Bergstrom has over a decade of experience planning, conducting and managing user-centered research projects. At Facebook, she leads user experience (UX) research for Privacy and Safety Check. She leads, conducts, and manages UX studies across multiple teams simultaneously and collaborates across disciplines to understand the user experience. Jen specializes in experimental design, implicit learning, and eye tracking. Jen co-authored Eye Tracking in User Experience Design (Elsevier, 2014), Usability Testing for Survey Research (Elsevier, 2017), and has published peer-reviewed articles in Applied Cognitive Psychology, Memory, Annals of the New York Academy of Sciences, Journal of Health Communication, Computers in Human Behavior, Survey Practice, International Journal of Human-Computer Interaction, Social Science Computer Review, Universal Access in the Information Society, and Journal of Usability Studies. Jen frequently presents research and conducts workshops at local, national, and international events and conferences. Prior to Facebook, Jen formed the UX Division at Fors Marsh Group (FMG), in the Washington DC area, where she recruited, trained, and led a team of UX researchers. Prior to FMG, Jen taught a team of researchers at the US Census Bureau how to use eye-tracking data in usability research to impact design change for website, surveys, and forms. Jen teaches UX Design and Research courses for government agencies, practitioners, and academia. She is the President of the User Experience Professionals Association, and she is past President of the DC Chapter of the Usability Professionals Association and the DC Chapter of the American Association for Public Opinion Research. Jen received her B.A. in Psychology from Central Connecticut State University, and her M.A. and Ph.D. in Applied/Experimental Psychology from The Catholic University of America. 

Telling App Stories: Empathy as User Task – Oct. 19, 2016

Watch recording co-sponsored by UserZoom

Most UX designers hear that empathy is key to understanding the user base. This presentation will take that knowledge one step further. Empathy is not only a tool for designers, but also a task and a skill for users of certain applications. During this webinar, screen captures of an application made for the U.S. Holocaust Memorial Museum will be shown as an example of an application that encourages empathy in users through personal stories, visual cues, and other devices.

Presenter: Madeline Coven

Madeline was until recently a WordPress web designer for UNC-Chapel Hill’s program to encourage women in STEM fields. She uses the skills she gained to make websites and programs that encourage human values in users. She recently attended the graduate program at the UNC’s information science program. Before that, she studied philosophy and history at UNC, and that background prepared her to think about the specialized technical field of user interface design in terms of human values. In her spare time, Madeline creates books for teenagers and frequents museums.

Techniques to Enhance Your Moderating Skills – Sept. 28, 2016

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Being an effective moderator is one of the most important skills a user experience researcher can master. Being a good moderator is more than reading from a test script, it involves all of the complex social interactions and self-awareness that is a core part of human-to-human interaction. It is extremely easy to impose our views and alter the behavior patterns of a participant. It takes time to perfect moderating skills and requires regular input from even the more experienced researchers. Constructive critiquing is a useful and productive way to get feedback and help to refine those skills.

In this webinar, you will learn the do’s and don’ts of moderating qualitative user research sessions. Common mistakes such as leading a participant, questions about when it is and is not ok to interrupt a participant, and how to effectively probe, will be addressed. This interactive presentation will demonstrate moderating techniques and the five key personas developed by our presenter that reflect some of the most challenging types of participants to work with. A series of fun and entertaining exercises will help the audience to develop strategies to handle challenging participants. The webinar will also include Q&A time with an opportunity to ask questions from this veteran moderator.

Whether you are a seasoned moderator or a first-timer, this session is for you. What do attendees gain from this webinar?

  • A way to self-assess your current moderation skills,
  • Understand five commonly encountered participant personas and how to get the most from these types of individuals, and
  • Have a chance to ask a seasoned moderator any tips and tricks on moderating techniques.

Presenter: Andrew Schall

Andrew Schall is a user experience researcher, designer, and strategist. He has been a pioneering leader in UX research for over 10 years and has developed many new methods for gaining deeper insights into the minds of our users. Over his career he has moderated 1,000s of UX research sessions including user interviews, usability tests, participatory design sessions, and focus groups. He is co-author of Eye Tracking in User Experience Design, a book that covers the gamut of how eye tracking is currently being applied in the field of user experience. Andrew is currently a principal researcher and director at Key Lime Interactive, a UX research firm located in Miami, FL.

Biometrics and Eye Tracking in Applied Media Usability – Aug. 24, 2016

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In this presentation, Dr. Duane Varan, CEO of MediaScience, will provide an overview of the various ways in which psychophysiological tools, including eye tracking, can be useful in better understanding media audience behavior.  He will provide an overview of the various tools MediaScience incorporates in their studies, including skin conductivity, heart rate, facial coding, response latency testing and eye tracking. MediaScience’s labs house more than 100 eye tracking stations from across 7 different manufacturers. As part of his presentation, Dr. Varan will also explore different contexts where eye tracking is useful and discuss the relative advantages and disadvantages of different approaches.

Presenter: Duane Varan

Dr. Duane Varan is well-published and the recipient of numerous awards including the Australian Prime Ministers Award for University Teacher of the Year. MediaScience is a leader in lab-based audience research with labs in Austin and Chicago and also facilitator of the ESPN Lab.

Revisiting the Basics of Human Behavior to Optimize UX Design – July 27, 2016

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While Introduction to Psychology remains one of the most popular undergraduate courses in the U.S., enrollment is disproportionately comprised of younger students who have rarely heard about or decided to pursue a UX career. Alas, principles of Long-Term Memory (Ebbinghaus, 1885) all but guarantee that at least some of the important principles introduced in introductory psychology courses will be forgotten. In this webinar, key principles of human behavior that are often covered in Psychology 101 are revisited, and then examined on how they help to inform optimal UX design, all while drawing on industry experience to provide real-world examples of these principles in practice.

Presenter: Rob Youmans

Dr. Robert J. Youmans is a cognitive psychologist who directs product development research and design at Google. Prior to joining Google, Rob was the Director of the Creative Design and User Experience (CDUX) laboratory at George Mason University (2011-2014), and an Assistant Professor of Applied Cognition at California State University, Northridge (2007-2011). Rob earned his Ph.D. in Cognitive Psychology with a doctoral minor in Industrial Design at the University of Illinois at Chicago (2007) for his research on links between physical prototyping and creative design. His M.A. degree in Experimental Psychology was awarded in 2003 by Wake Forest University for his research investigating human decision-making.

Going Rogue: Rethinking UX Research – June 29, 2016

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Having a background in the social and behavioral sciences provides a strong foundation from which to design methodology and research practices in applied settings. That foundation is also critical when evaluating where it’s possible to relax rigor and employ creativity in order to generate insights in new ways for clients and stakeholders outside of the research community.

This webinar focuses on specific examples where traditional qualitative research approaches have provided the conceptual basis for methods design, and where they also provided the guardrails to experiment with research process and approach. This webinar will also include an examination of the unique applied contexts where such experimentation is possible – specifically objectives, actors, and desired outcomes. The webinar concludes with tips and tactical considerations for the audience.

Presenter: Jessica Bates

Jessica Bates works as a Director of Research Practice at Motivate Design with a focus on using applied and collaborative methodologies to problem solve within communities, with clients, and for end-users and customers. Throughout her career, she has had a strong interest in cultivating a deeper understanding of human behavior and motivation, as well as the cultural, social, and market influences on decision-making. Her previous roles include working on insight driven teams at both Bloomingdale’s and Sony Electronics.

Everything I’ve Learned About Lean UX – June 23, 2016

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Jeff Gothelf changed the way we look at designing products and services six years ago with his book, Lean UX. But how have the ideas evolved since 2010? How does Lean UX relate to Agile UX? How have companies implemented Lean UX strategies in their everyday work? Jeff Gothelf talks about what he’s learned as a practitioner, an author, and teacher of Lean UX.

This webinar is an AMA (“ask me anything”) style format, and is directed by audience questions. The more questions the better, so submit yours in the form when you register. A few key questions:

  • What’s the difference between Lean UX and Agile UX?
  • Can you talk about a company you’ve seen effectively implement Lean UX principles?
  • How do UX teams communicate with product using minimal documentation?
  • What are the absolute must-haves in order to be successful with lean UX?
  • What’s different about lean UX now versus six years ago?

Presenter: Jeff Gothelf

Jeff is the author of Lean UX and the upcoming Sense and Respond, a speaker, and organizational designer. With nearly 20 years in digital products and services, Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design, and leadership. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders. Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. As a principal in Neo’s NYC office, Jeff functioned as head of executive training, coaching, workshops, and education. Jeff is regularly keynoting conferences, teaching workshops, and working directly with client leadership teams across North America, Europe, and Asia.

How UX Research & Usability Testing Impact Brand Experience – May 25, 2016

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As a marketer, driving loyalty through each section of your customer funnel is imperative. In the modern world, we can attribute things like smarter spending decisions, more effective campaigns, and ultimately increased customer engagement to data-driven marketingBut with all the robust tools and solutions available, where do you start?

Providing customers with a good user experience is a great first step. UX is so much more than just design, and it’s time for marketers to familiarize themselves with the expanded world of UX when applying it to their campaigns. The more that UX and marketing can work together, the more beautiful and seamless your customers’ overall experience with your brand will be.

Discover how data-driven marketers can successfully:

  • Measure overall brand impression and improve the customer experience;
  • Measure the usability of your websites, mobile sites, and mobile apps to increase conversion rates;
  • Gather instant user feedback with Voice of Customer programs and learn the customer intent behind your organic search traffic;
  • Identify optimization opportunities by combining your web analytics data with user feedback;
  • Determine how your company can stand out from competitors through benchmarking;
  • Go beyond just basic A/B testing;
  • Validate persona-based research; and
  • Enable inter-departmental resource sharing: how marketing, product, and UX teams can benefit from shared insights.

Presenter: Jeff Sauro

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying UX. He specializes in making statistical concepts understandable and actionable. He is the author of five books, including Customer Analytics for Dummies and Quantifying the User Experience. Jeff has published more than twenty peer-reviewed research articles and presents tutorials and papers regularly at leading human-computer interaction conferences: CHI, UPA, HCII, and HFES. He is an adjunct professor at the University of Denver and leads an annual UX Boot Camp focusing on UX Methods and Metrics.

Effective Digital Diary Studies – May 18, 2016

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Diary studies are one of the few research methods that allows people to report their in-the-moment experiences, but their usefulness has been limited by the difficulty in getting people to remember to carry them around and fill them out. Mobile phones have breathed new life into diary studies since people are already using them in short spurts throughout their day. However designing a study that collects relevant data can be tricky.

This talk will feature some of the different ways diary studies can be conducted digitally and provide a range of examples showing what kind of data was collected and how it was used. The talk will also cover best practices for creating an effective digital diary study. Attendees will come away with not only an understanding of how much rich data can be collected via diary studies, but with the basic knowledge needed to design their own.

Presenter: Sara Cambridge

Sara is a Senior UX Researcher at the San Francisco-based research consultancy gotoresearch. She has planned and led research into a broad range of subjects, including how people feel about mobile privacy, the future of screens in the home, and how people use their fitness trackers. She has presented on diary studies at several national conferences. She has a masters degree from the UC Berkeley School of Information.

Excelling in the UX Economy, Today and Tomorrow – May 3, 2016

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UX is a fast-paced, dynamic, and multi-faceted field. How do you keep up on everything that’s important to your organization, let alone get ahead of the industry curve? Dean Barker will look at the convergence of and predictions for emerging and likely trends in tech and the UX/usability field. He’ll discuss what it means for UX professionals and the best focus for our careers in the near future.

In this webinar, you’ll learn:

  • The power game: How to change the world through influence and making great products.
  • Cultivating omnipresence: Where you need to be in contemporary product development.
  • Navigating reality in a virtual world: What existing knowledge you can use to design for ubiquitous technology.
  • Raising unicorns on a pig farm: What skills and knowledge you’ll need to succeed in the future and how to get it on a shoestring.
  • Dealing with data diversity: What you need to know about the user research of the future.
  • Exploring the future of usability testing and UX research: How automation and technology will change the way that companies conduct usability testing and UX research.

Presenter: Dean Barker

Dean T. Barker is Vice President of UX for Optum, a UnitedHealth Group business and leading supplier of healthcare software. He has two decades of experience in software design and consulting. He is an editor and author of ISO standards for software quality and usability and has co-authored a book on speech user interfaces. He has also written for many industry magazines, including Enterprise Development Magazine, Visions Magazine, and Quirks Marketing Research Review. Mr. Barker holds a B.A. in Business Management and Communications and a M.S. in Software Engineering from the University of Minnesota, where he currently teaches a graduate course in user interface design.

UX Doesn’t Happen on a Screen, It’s in the Mind – April 21, 2016

UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds. Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels. See concrete examples of how this process can be leveraged to uncover key insights for products and how to blend this approach into your discovery and empathy research.

This webinar, co-sponsored by Brilliant Experience, covers:

  • UX is not on a screen, but rather is multimodal and multidimensional.
  • What the six minds are.
  • How you uncover what is in those minds.
  • How you can use this process on your own.

Presenter: John Whalen

John Whalen as a PhD in Cognitive Science from Johns Hopkins and a 15-year track record in experience design and expert knowledge of human vision, attention, memory, and problem solving. He is founder of Brilliant Experience – a DC-based UX consultancy known for transforming psychological user insights into powerful business strategy and advanced UX innovations. He specializes in uncovering insights about people’s spoken and unspoken needs and using those insights to envision new products and services. Brilliant Experience uncovers actionable insights about your customers to drive strategy and digital product innovation. Our clients ask us to understand customer needs, identify market opportunities, inform strategy, and rapidly prototype and test product innovations. We harness a psychology-based “six minds” approach to customer research that has been used to reveal the unspoken needs of consumers, scientists, engineers, healthcare professionals, and investors in support of products that affect millions of people and billions in revenue.

It’s Not Research, We’re Getting Stuff Done! – March 30, 2016

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With the rise in popularity of Lean UX, Agile, and DevOps, UX professionals are facing continuing pressure to complete their work in shorter time periods than ever before. How are we supposed to identify the key concerns of our users and our customers, not to mention discover disruptive opportunities in the market in two-week chunks? In this webinar, Frishberg and Lambdin offer a method they’ve been using for several years and recently published in their book, Presumptive Design: Design Provocations for Innovation. The pair introduces the method in the context of Agile, comparing and contrasting it to Lean UX.

Presenters: Leo Frishberg & Charles Lambdin

About Leo: For more than 40 years, Leo has been working with computing technologies, starting by assembling his first computer in 1967 and continuing as an Algol 80 and Basic programmer before the onset of microprocessors. Throughout his career as general partner of Phase II, an architectural consultancy, and with Cliffside Software, Inc., a Portland software development firm, Leo has maintained a strong experience-centered design philosophy. In 2004, Leo began to formalize his approach to design research, a process he calls Presumptive Design. From 2012 to 2015, Leo was with Intel Corporation as Product Design Manager in IT. In the years prior, Leo was a Principal Architect, UX at Tektronix, Inc. Leo holds a B.A. in Environmental Planning from UCSC and an M.Arch from SCI-ARC. In 1984, Leo began his career as a UX Architect (before he knew what it was called).

About Charles: Charles is a UX Researcher and Designer at Intel Corporation. His background is in research methods, judgment and decision making, and usability engineering.

Reduce Product Failure While Boosting Conversions – Feb. 29, 2016

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How would a 5% improvement in your website conversion rates (via sign-ups, sales, repeat orders, etc.) enhance your bottom line? If you’re not doing regular usability testing, then you’re probably leaving at least that value on the table. But it’s most likely much, much more. Your website and apps need to be tested, readjusted, and re-tested regularly to ensure they provide optimal returns. Developing empathy for the way your customers really see the world is a highly cost-effective way to dramatically increase your chances of achieving higher profits.

In this practical webinar your takeaways include:

  • Four usability testing techniques you can use immediately,
  • “5 Second” Test,
  • Basic Usability Test (Task Testing),
  • Content Test,
  • Expert vs. Novice Test, and
  • An understanding of Ascest’s Product Acquisition Model so you’ll know how to run the right test at the right time.

Presenter: Peter Hughes

Peter Hughes helps his customers create successful web and mobile products while helping them avoid wasting resources on product features and concepts that fail to perform, and the accompanying stress that brings.To do this, Peter guides organizations in how to implement Ascest’s FastTrack usability testing programs, that include one-on-one and team coaching, workshops, and expert Q&A webinars. His usability testing system works with all kinds of software development methodologies and are well suited to Agile and Lean Startup teams. Based in New York City, Peter has developed and implemented test strategies over the last 18 years that have identified numerous product improvement opportunities, and validated software product design directions for startups to corporations such as Citigroup, MetLife, JP Morgan Chase, Bloomberg, Hearst Media, Boeing, Honeywell, Nintendo, Conde Nast Magazines, Scholastic, and many others.

Using Automated Testing Tools to Empower Your UX Research – Jan. 25, 2016

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Chrys Sullivan from Useagility details how to use automated testing tools to empower your UX research and offer new knowledge about when to use moderated versus unmoderated testing. 

In this webinar, you’ll learn:

  • Guidelines for when to use moderated vs. unmoderated testing;
  • How to structure studies and set up tasks to get valid research results that achieve business objectives for testing;
  • Tried-and-true tricks for avoiding the most common pitfalls of unmoderated testing;
  • Advice for recruitment, screening, and use of online panels;
  • How to use automated testing with agile design and development sprints to accommodate tight timelines and satisfy usability needs.

Presenter: Chrys Sullivan

Chrys Sullivan is Founder at Kansas City-based UX firm, Useagility. Under her leadership, the company has ranked among KC’s fastest-growing companies. She and her team are elevating exposure of user-centered design as critical to success of digital products at established companies and innovative start-ups. Chrys is also an advocate for women in the technology workforce and a company culture that supports work-life balance.


Don't miss these upcoming Webinars:

Universal Design with Accessibility in Mind August 23rd, 2019 at 9 AM PT / 12 PM ET / 6 PM CET
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