The person hired for the position of Digital Marketing Specialist is responsible for the U.S. strategy, planning, execution and measurement of Marketing Automation/Lead to Revenue Management programs. You will be the Marketing Automation (MA) subject matter expert, creating the roadmap for platform and process implementation of MA tools across multiple SGBG divisions, driving adoption and accelerating usage, implementing tactics and analyzing results within the Safety & Graphics Business (SGBG) Digital Marketing Operations Group. The team’s goal is to lead our divisions to develop and maintain a world class Marketing Automation program in all relevant markets we do business in.
We are looking for a talented and experienced digital marketer with strong marketing, analytical, and communication skills to join our team. The long term objective is to grow the Marketing Automation projects within Safety & Graphics so this role will be a program advocate, change agent, and team lead for a growing program. This role is also part campaign manager and part technical excellence.
Campaign Manager & UX Manager
As Marketing Automation Manager you’ll approach marketing and direct sales objectives with creativity, earn trust from internal and external partners, manage multiple projects, and balance competing priorities and business partners. You will work at the strategic level to generate bold and innovative ideas and at the tactical level to develop and design campaigns, execute test plans, and refine targeting and messaging based on performance metrics.
You will be working to integrate automation into our core websites and working closely with the business owners and website team. You will be responsible for customer experience to and from any marketing automation campaign, including lead generation through digital tactics (social, email, display ads), and will be responsible for representing 3M consistently by following brand standards and digital best practices.
You will be responsible for gaining sales support through various sales coverage models for campaigns, coordinating trainings, and advocating for sales during any CRM integrations. You will be developing and improving lead nurturing processes between digital marketing, channel partners, inside and outside sales. You will also work with these partners to create processes to track the lead to sale for reporting and analytics.
As Marketing Automation manager you will be responsible for the technical execution and ongoing maintenance of campaigns, SME for all CRM integrations, and hands on coding and troubleshooting when needed. Project manager of coordinating additional resources if needed as well.
This role will be responsible for the divisional platform roadmap: which includes system integrations and also leading the strategy of investing, activation, and implementation of functionality and capabilities within the system or via plugins to meet business needs.