Educational, timely, and relevant short courses to foster continued education among new and experienced UX practitioners. Courses will be presented live via GoToWebinar, and recordings will be available to students immediately following each class. Courses will be instructor-led with interactive participation. The UXPA international courses are not part of any accreditation system. A participation certificate will be available upon request.
Leading with Business for Design Leads
$1,000.00
Presenter: Satyam Kantamneni (instructor) & Sarah Khalid (co-instructor)
March 13, 20 and 27
9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CEST (Paris)
Three 120-minute online lectures.
Late Registration:
UXPA does allow for short course registration beyond the start date up until the last day of the course, registration for a course is officially closed once the course has concluded. Late enrollees will be given access to the short course slack channel and receive all course materials and links to recorded sessions that may have been missed. For any additional questions and concerns, please contact: education@uxpa.org
Course Registration Rates:
Students: $100
UXPA International Members: $800
Non-members: $1000
(Value Option: become an Associate Member prior to course registration and you will still save $200 over non-members!)
Description
Business schools are talking design, but how many designers are talking business? Join this course to learn the value designers can bring to the table through understanding the right business focus, speaking the right language, and more. Get equipped with a mindset and frameworks that you can start using today.
Course Objectives
You will learn how design can drive business. We’ll walk you through practical methods to drive business value such as the eXperience Roadmap and the Balanced Scorecard. You’ll learn about concepts such as the experience value chain, portfolio management, Design Opportunities and the Design Premium.
Participants will walk away with a co-branded certificate for PragmaticUX.
Course Methodology
Three 120-minute online lectures on Fridays at Noon ET:
March 13, 20 and 27, Noon ET/11am CT/9am PT
This course will be conducted in English.
Course Contents
Session 1 (2 Hours):
- Introduction to People, Process, Environment
- Five Ways to Evolve
- Q&A
Homework for Session 2:
-
- Think of a user and product (can be your own!) and write down as many user and business insights as you can
Session 2 (2 hours): Deep Dive – The eXperience Roadmap
Lecture:
- The eXperience Roadmap Overview.
- Exercise and Q&A:
- Building the eXperience Roadmap
Homework for Session 3:
-
- Listen to a company’s earning call (link to be provided)
Session 3 (2 hours): Deep Dive – Business Model Canvas
Lecture
- Business Model Canvas Overview
- Exercise and Q&A:
- Understanding the variables of variables of a business to focus on what matters from earnings call/annual report
*Please note, this is a Premium Short Course offering, each lecture is 2 hours with group office hours and coaching for the concepts discussed during lecture.
Presenter
Satyam Kantamneni (instructor) is an engineer by training, designer by profession, and is now the co-founder and Managing Partner at UXReactor. After having spent close to 15 years on the corporate side leveraging design agencies, he took a lot of notes on what was and wasn’t working. He has a track record of leading user experience and product evolution for multiple Fortune 500 companies, and is an alumnus of PayPal, Citrix, Fidelity, Siemens, Harvard Business School and Wright State University.
Sarah Khalid (co-instructor) is a UX Consultant at UXReactor, whose experience in architecture, visual communication and being a non-profit founder led her into the world of human-centered design. She has designed experiences for enterprise technology products with cross-functional teams in the worlds of cybersecurity, alliance management, and virtual data storage to name a few. She is an alumnus of Arup, Urban Strategies Inc and the University of Waterloo.
Cost
$1000.00 Guest/Non-Member
$800.00 Associate/Global Member
$100.00 Student Member