UXPA International Short Courses

Educational, timely, and relevant short courses to foster continued education among new and experienced UX practitioners. Courses will be presented live via GoToWebinar, and recordings will be available to students immediately following each class. Courses will be instructor-led with interactive participation. The UXPA international courses are not part of any accreditation system. A participation certificate will be available upon request.


Designing Connected Content
Four 60-minute online lectures on September 20, 27, October 4 and 11, 2018
9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CEST (Paris)


Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Whatever your role, you need to worry about content – or work with someone who does.  This course isn't your usual content strategy course. You won't learn how to craft a story or how to make UX copy better. But you will learn how to use content as design material.
"Design is the method of putting form and content together." -- Paul Rand
When we start with context and give structure to the content, we can create multiple windows into a world. Flip the process, design structure first, and work in layers to make interface designs that help people make better sense of the information they need.

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Price: Students - $100; UXPA International Members - $400; Non-members - $700

Course Objectives

In this workshop, we'll explore a framework for design that allows you to create scalable, flexible, and extensible digital products - one that starts with content, not pixels. We'll work at the intersection of information architecture, content strategy, design, and development.

Course Methodology

Four 60-minute online lectures on Thursdays at Noon ET: September 20, September 27, October 4, October 11
This course will be conducted only in English.

Course Contents

Session 1: Discovering Context
Typically, when we design something, we start with the outputs and use cases and go quickly to how. At some point toward the end, we get to the inputs. Solving problems by building things up and creating rather than breaking things down into their component parts to understand them.
Learn how to start the design process by starting with inputs to get a universal model that you create one time and use it for all the things you make.
Know what a domain model is and why it’s important
How to research a subject domain
Session 2: Content Structure
Domain is the context, content is the expression. Use the domain model to determine what you can offer your audience. Develop a content model that includes all the content you have (or would want to have) for the domain.
How to structure content outside of an interface
Ways to create a universal content model
Session 3: Content Design
User-focused content starts with user needs. To remain user-centric you must put resource before representation. By using the atoms of the content structured in the model, resources can be represented in many ways.
How to map the content structure to user needs
Session 4: Using Structure to Design
With the content chunked up into its smallest pieces, content is design material, not material to put into the design. Mix and match the content atoms over and over to produce any interface representation needed.
Understanding of how to use content as design material
Ease of producing semantic HTML with structured content
How pattern libraries match content and interface design


Carrie Hane Carrie Hane is the founder and principal strategist of Tanzen, which provides content strategy consulting and training designed to change how organizations approach content. For nearly 20 years, she's alternated between in-house web content lead and consulting, putting together cross-functional teams and creating processes that stick while untangling information to make it usable and ready for the next frontier. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.


Getting Started with Ethnography: UX Research in the Field
Four 60-minute online lectures on October 2, 9, 16 and 23, 2018
9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CEST (Paris)

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Price: Students - $100; UXPA International Members - $400; Non-members - $700

Cource Objectives

Learn the basics of ethnography so that you can begin learning from your users right away. After taking this four-part, in-depth course you will be able to:

  • Determine when a situation is appropriate for an ethnographic study.
  • Select appropriate ethnographic studies for your work.
  • Plan and conduct effective ethnographic studies.
  • Analyze and synthesize your findings to make actionable recommendations.
  • Help others to see the benefits of ethnographic methods.

Course Methodology

Four 60-minute online lectures on Tuesdays at Noon ET: October 2, 9, 16 and 23, 2018.
This course will be conducted only in English.

Course Contents

Session 1:

  • Ethnography Overview
  • Intro to ethnography
  • Problems that can be solved through ethnographic studies
  • Overview of ethnographic methods
  • Common issues with ethnographic studies

 Session 2:

  • Planning Studies
  • Selecting the appropriate study for the problem to be solved (B2B vs. B2C)
  • Initial planning
  • Known knowns and unknown unknowns
  • Recruitment and Staffing

Session 3:

  • Conducting Studies
  • Logistics, logistics and more logistics
  • Prepping your team
  • Meeting and greeting participants
  • Running studies – facilitation and data collection
  • Working in Odd Places and Dealing with Difficult Situations

Session 4:

  • Analysis, Synthesis and Evangelization
  • Breaking the data down
  • Bringing it all together
  • Finding patterns
  • Making meaningful, actionable recommendations


Carol Smith Carol Smith is a passionate UX evangelist who inspires teams to make data informed decisions and to focus on bringing value to humans. In her 17-year career she has conducted ethnographic research studies with children, consumers, miners, physicians, race car drivers, and professionals in a variety of industries. Carol is recognized globally as a leader in user experience and has presented over 100 talks and workshops around the world. She now leads UX research to improve the self-driving vehicle experience at Uber’s Advanced Technologies Group (ATG) in Pittsburgh, PA.


Eye Tracking for the User Researcher: Learn about the latest eye tracking research and best practices
Four 60-minute online lectures on Oct 3, 10, 17, 24
9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CEST (Paris)

Eye tracking is now more accessible to UX professionals than ever before. However, those who manage the research, design and development of products often lack an understanding of how eye tracking can be used or if it is appropriate for their project. This course will empower attendees with the knowledge of how eye tracking can be applied to their user research projects as well as best practices for conducting successful eye tracking studies.

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Price: Students - $100; UXPA International Members - $400; Non-members - $700

Course Objectives

This course offers both those who have never experienced eye tracking before and those who are active users of the technology:

  • An introduction to and brief history of eye tracking technology in user research
  • An overview of applications of eye tracking in the field of user experience
  • The fundamentals of eye tracking research methods
  • How to design a user experience test to best utilize eye tracking technology
  • How to effectively conduct and moderate an eye tracking research session
  • How to analyze eye tracking data to reveal usability and design issues

Course Methodology

Four 60-minute online lectures on Wednesdays at 12PM EST: Oct 3, 10, 17, 24

  • Weekly assignments, readings and class discussions
  • The course will feature a diverse mix of presentation materials  including eye tracking visualizations, quantitative data, and video clips from past research studies.
  • The instructor will assume that all attendees have a basic understanding of user research and have had some experience conducting usability tests.
  • Prior eye tracking experience is not required for this course. The first half of the course will be used to make sure that all students have a solid understanding of basic eye tracking principles and applications. The second half of the course will delve into more advanced applications and how to analyze eye tracking data.

Course Contents

Lecture 1: An introduction to eye tracking

  • What is eye tracking and how does it work?
  • An overview of eye tracking applications in user experience
  • How and when to use eye tracking in your user-centered design process

Lecture 2: Planning eye tracking research

  • Setting appropriate research objectives for a successful outcome
  • What to test: Approaches to testing everything from desktop websites to mobile apps
  • When to test: Foundational, iterative and summative research phases
  • Who to test with: Determining sample size and types of participants

Lecture 3: Conducting a study with eye tracking

  • Labs and different testing environments
  • Developing the test protocol
  • Moderation techniques

Lecture 4: Analyzing eye tracking data and presenting findings

  • Qualitative data analysis
  • Quantitative data analysis and information visualizations
  • How to present eye tracking findings to your team


Andrew Schall

Andrew Schall, Director of User Experience, Modernizing Medicine

Andrew has worked as a user researcher and designer for over 15 years and is currently the Director of User Experience at Modernizing Medicine. He has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including organizations such as Aflac, Citibank, Fossil, PBS, Southwest Airlines, and The New York Times. Andrew was formerly the eye tracking guru and trainer at Human Factors International and has conducted his Eye Tracking Bootcamp with several organizations including Comcast and GlaxoSmithKline. He is a frequent presenter on eye tracking, speaking at conferences including Human Computer Interaction International, User Experience Professionals Association, and ConveyUX. Andrew is the co-author of the book, Eye Tracking in User Experience Design.



Essentials of Adobe XD, Two 90-minute online lectures

Date: TBD

Want to learn how to use Adobe XD in your workflow? Come learn from Chris Griffith, with over 20 years of prototyping experience, he will show you the ins and outs of this new design and prototyping tool. This workshop will first introduce you to its design tools, once we have our design in place, we will use its built-in prototyping features to create an interactive demonstration of our design. We will go further by showing how we can share our concepts with teammates, clients or even conduct user tests. Finally, the workshop will teach you how to take your project and export the content to the development team, as well as create a design spec.

Please email education@uxpa.org if you're interested in this course

Price: Students: $70; UXPA International Members: $280; Non-members: $500

Course outline

Session 1

  • Welcome and set up check
  • What is XD?
  • Overview of the UI
  • menus
  • tools
  • property panel
  • UI kits
  • Creating Artboards
  • Working with vectors
  • Working with text
  • Working with bitmaps
  • Understanding layers
  • Using symbols
  • Exploring the assets panel
  • Using the repeat grid
  • Working with other programs
  • Using CC libraries
  • Exercise: create a simple five screen design.

Session 2

  • Prototyping
  • Creating interaction flow
  • Adjusting transitions
  • Previewing the prototype
  • Recording a walkthrough
  • Previewing on Device
  • Sharing a prototype
  • Reviewer comments
  • Manage links
  • Exporting assets
  • Creating a design spec
  • Using Zeplin with Adobe XD
  • Wrap up


Chris Photo

Chris Griffith is the User Experience Lead at a home automation and security company and was also an instructor at the University of California, San Diego Extension teaching mobile application development. Over the past 20 years, he has worked in the field of UX for a variety of companies. He is also the co-author of Electron: From Beginner to Pro (Apress), and the author of Mobile App Development with Ionic (O'Reilly). Chris is an Adobe Community Professional specializing in PhoneGap/Cordova and Experience Design. In addition, he has served as a technical reviewer for several publications and written for uxmag.com. You can follow him on twitter @chrisgriffith or at chrisgriffith.wordpress.com.


Pasos para desarrollar un Gobierno de UX dentro de una organización

A menudo cuando hablamos de Experiencia de Usuario vemos caras de pregunta y cabezas afirmando sin entender nada. ¿De qué ?&#! se trata la Experiencia de Usuario? ¿Por qué hay alguien que está hablando de crear un equipo de UX en mi organización? ¿Cómo es eso que llaman Experiencia de Usuario le va a ayudar a mi organización? ¿Por qué deberían invertir en un grupo de personas que viene con preguntas y post-its?  
Para quienes nos dedicamos a la Experiencia de Usuario tampoco es una tarea fácil. Por años hemos sido unicornios y evangelizadores de nuestra propia disciplina, tratando de convencer a las compañías y organizaciones – a veces con más suerte que otras – que los usuarios son los que tienen las respuestas. Ahora queremos ir un paso más allá. Estamos desafiando a las compañías y a las organizaciones a desarrollar y establecer un Gobierno de UX que pueda liderar, crear y hacerse cargo de las necesidades de los usuarios para poder dar directrices claras que le permitirán un mejor desarrollo a las áreas involucradas.  
Este curso te ayudará a organizar las herramientas que tú y tu equipo necesitarán para poder establecer y desarrollar un Gobierno de UX en tu compañía u organización, incluyendo todas las regulaciones y normas necesarias para que ese gobierno se mantenga de manera exitosa y todos los KPIs necesarios para medir el éxito o el fracaso de esta Governanza de Experiencia de Usuario.

Objetivos del Curso

Después de este curso, los estudiantes podrán:

  • Identificar las áreas claves al establecer un Gobierno de UX
  • Crear y desarrolar estándares y normativas de Governanza de UX
  • Analizar, desarrollar e implementar KPIs que permitan medir la Governanza de UX
  • Liderar y evangelizar respecto a una Governanza de UX en una compañía u organización

Metodología del Curso

  • Cuatro clases online de 90 minutos los días Miércoles a las 12 PM EST: Marzo 7, 14, 21, y 28, 2018 
  • Tareas y lecturas semanales
  • Proyecto final a entregar dos semanas después de la última clase 
  • Este curso será dictado exclusivamente en Español   

Contenidos del Curso

Clase 1: Desarrollar un Gobierno de UX

  • Tú eres el elegido: Qué es un Gobierno de UX y por qué deberíamos impulsarlos
  • El Dilema Organizacional: ¿Dónde cabe un Gobierno de UX en tu organización?
  • Gobierno de UX: ¿Equipo de uno o más de uno? ¿Quién debería ser parte de él?

Clase 2: Estándares de Gobierno de UX

  • Desarrollar estándares de testeo e investigación: reclutamiento y entrevistas 
  • Estándares internacionales de usabilidad, encontrabilidad y accesibilidad
  • La importancia de los equipos técnicos y de diseño en el desarrollo de estándares
  • Desarrolla tus propios estándares: ¿Cómo identificar áreas propias en UX que necesitan ser normadas?

Clase 3: Analizar, Desarrollar e Implementar KPIs en Gobiernos de UX

  • Desarrolla tus KPIs de medición del Gobierno de UX
  • ¿Datos cuantitativos o cualitativos? ¿Cuándo y dónde usarlos?
  • Implementa tu propia pirámide de KPIs: Un análisis de la correlación de los KPIs de UX de las áreas o departamentos vs los de la compañía/organización  

Clase 4: Lidera un Gobierno de UX en tu compañía u organización

  • Identifica usuarios internos y desarrolla personas en tu compañía u organización 
  • ¿Influenciadores o destructores? Identifica tus aliados
  • Desarrolla una Estrategia de Gobierno de UX para tu compañía u organización


Claudia Gutiérrez, Directora Digital y Académica de UX, Universidad Católica de Chile

Claudia es una profesional de UX con más de 20 años de experiencia en el ámbito digital. Claudia ha liderado la Experiencia de Usuario de proyectos de gran escala como empresas de telecomunicaciones, aerolíneas, y Gobierno. Actualmente ella lidera la Estrategia Digital de la universidad más importante en Chile, donde dirige, coordina y mide la Experiencia de Usuario de más de 800 canales digitales. Hoy ella está interesada en aplicar UX en proyectos de Big Data a través de tecnología semántica y esquemas basados en APIs y microservicios. Además, es académica en UX en Pre y Postgrado en las Facultades de Ingeniería y Comunicaciones en la Universidad Católica de Chile.
Claudia es un miembro activo de UXPA – actualmente es Directora de Publicaciones, maneja el equipo de traducciones de la revista UXPA Magazine y fue Directora Regional de UXPA para Latinoamérica.