UXPA International Short Courses

Educational, timely, and relevant short courses to foster continued education among new and experienced UX practitioners. Courses will be presented live via GoToWebinar, and recordings will be available to students immediately following each class. Courses will be instructor-led with interactive participation.

 

Usability Testing for Survey Research: Best Practices & How To

 

Four 90-minute online lectures, Tuesdays at 4 PM EST, Oct 3, 10, 17, & 24, 2017

Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options, but may be unable to select their answer accurately on the small screen of a smartphone.Although there is a growing body of literature on best practices for web surveys and mobile devices, not all design guidelines work equally well for all surveys and all survey populations. In addition, it is clear that the capabilities of computerized surveys are constantly emerging (examples include the use of images, videos, maps and GPS, interactive features, and mobile devices). As a result, it is critical for researchers to have the necessary tools to evaluate, test, and modify surveys to incorporate user-centered design in an iterative method as part of the survey pretesting process.

Course objectives: after this course, students will be able to...

  • Identify potential usability concerns with surveys
  • Incorporate iterative user-centered design and testing into survey development process
  • Plan and moderate user testing to improve design of surveys
  • Analyze and revise surveys to improve usability

Presenters:

Emily Geisen, Survey Methodologist, Usability & Cognitive Laboratory Manager, RTI International

Jen Romano Bergstrom, Experimental Psychologist; UX Research Lead, Facebook/Instagram; President, UXPA International

Course Contents

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Benchmarking the User Experience

Four 90-minute online lectures, Thursdays at 2 PM PST, Oct 5, 12, 19, & 26, 2017

Benchmarking a website, app, or product is a valuable research method for understanding how design changes may or may not improve the user experience. Benchmarking is a critical step in quantifying the user experience and requires careful planning in the selection of metrics, tasks and study design to ensure you are optimizing around reliable data.

This course will teach you best practices of UX benchmarking, common mistakes to avoid, logistics for desktop and mobile benchmarking, and provide guided practice for designing and analyzing a UX benchmarking study. Participants will design their own UX benchmarking study and get practice analyzing benchmark data from an unmoderated remote testing platform (MUIQ).

Course objectives: after this course, students will be able to...

  • Understand when and how to benchmark the user experience of a website or product
  • The pros and cons of different benchmark studies, including moderated and unmoderated, retrospective versus task-based, and standalone vs. competitive
  • Understand what metrics to collect at the task and study level
  • How to develop repeatable and reliable benchmarking studies
  • Knowing how to compute the ideal sample sizes based on math and budgets
  • Ability to analyze and present benchmark results

Presenter: Jeff Sauro, Founding Principal, MeasuringU

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Setting Up and Developing a UX Governance

Four 90-minute online lectures, Wednesdays at 12 PM EST, March 7, 14, 21, & 28, 2018

Often when we say “User Experience,” we see faces frowning and heads spinning. What the ?&#! is User Experience? Why is somebody talking about developing a UX team in my company? How is that UX thing going to help my organization? Why should I invest in this group of people that comes with questions and post-its?

For us UXers, is not an easy task either. For years, we've been "unicorns" and evangelists of our own discipline, trying to convince – successfully and unsuccessfully – companies and organizations in which the users are the ones who have all the answers. Now we want to go one step further: we encourage these companies and organizations to develop and set up a UX governance that can identify, develop, and address user needs.

This course will help you to organize all the tools and people you need to set up and develop a UX governance in your company or organization, including all the required laws and rules that are necessary to keep that governance running smoothly and all the KPIs to measure its success and failure.

Course objectives: after this course, students will be able to...

  • Identify the key areas when setting up a UX governance
  • Create and develop UX governance standards
  • Analyze, develop, and set up UX governance KPIs
  • Advocate for a UX governance within a company or organization

Presenter: Claudia Gutiérrez, Digital Director & Professor, Universidad Católica de Chile

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User-Centered Design for Innovation

Four 90-minute online lectures, Wednesdays at 6 PM PST, Aug. 30, Sept. 6, 13, & 20, 2017

In today’s world, the term “UX” is a favorite buzzword of companies everywhere wanting to increase their bottom line, but what does it really mean and how do you design for the “user experience”? And more importantly: How might we design systems that solve real problems, are useful, usable, and enjoyable for our users?

This course will teach you the basic principles and methods used in the user-centered design (UCD) process. Students will learn how to apply UCD to identify a problem space and using the UCD process, design an innovative solution to solve it. Learning is project based and each lecture ties into the deliverable due the following week.

Course objectives: after this course, students will be able to...

  • Advocate and build-in support for user-centered design with your stakeholders
  • Apply research methods for identifying target users and their problem spaces
  • Use ideation techniques that go beyond brainstorming to help you find innovative solutions
  • Conduct rapid prototyping to gather user feedback and inform design decisions
  • Use iterative approaches to keep improving your design solutions

Presenter: Rebecca Destello, Manager Research & Insights, Atlas Informatics; Affiliate Lecturer, University of Washington

Course Contents