Educational, timely, relevant, and free webinars that speak to UX practitioners.
Quick and dirty ethnography for the initiate
Feb 26, 2018 at 4 PM PT (San Francisco) / 7 PM ET (New York) / 1 AM CET (Paris - Feb 27)
Register NOW It's FREE!
The world is complex, competition is stiff, and ethnography is here to inform strategy and design. As brands strive to reach new markets and products seek to address the needs of new users, researchers who support these efforts may find themselves in search for new tools and techniques. Traditional qualitative consumer and user research methods such as focus groups, usability tests, and other lab-based methods yield valuable findings but they have their limits. For teams engaged in user-centered innovation, success depends on their ability to understand people, their needs, and their behaviors. Ethnography can unlock new levels of understanding through immersion and contextual learning.
Giles is a UX Researcher with a Ph.D. in cultural anthropology. He works at Google and focuses on communication and expression. Previously, Giles worked at Altria and State Farm Insurance where supported product design and marketing efforts. In his spare time, he skateboards with his dog in the streets of San Francisco.
Enhancing the User Experience for People with Disabilities
Mar 30, 2018 at 11 AM (San Francisco) / 2 PM ET (New York) / 8 PM CET (Paris)
Register NOW It's FREE!
People with disabilities account for approximately 20% of the population. If digital properties aren't built with accessibility in mind, it can result in a frustrating experience for a significant share of this audience. As more people start to rely on websites and mobile apps to gather information, make purchases and engage with organizations online, inaccessible websites become an issue. Just brick & mortar location must be accessible to all employees and customers, a website should also be accessible.
In this webinar you will learn:
1. Disability Market Trends: Understanding the disability market and barriers faced by people with disabilities in the digital world.
2. Accessible Technology: Discover how people with disabilities use technology to engage with brands digitally.
3. Web Accessibility Guidelines, Standards and Regulations: Learn about mandated requirements and how they benefit consumers.
4. Success Stories: See how leading organizations have enhanced the user experience for people with disabilities through an integrated approach to web accessibility compliance that delights.
Simon Dermer and Spiro Papathanasakis
Simon Dermer is the co-founder and Managing Director of eSSENTIAL Accessibility, Simon Dermer is the co-founder and Managing Director of eSSENTIAL Accessibility, which enhances the customer experience for people with disabilities through the integration of assistive technology with digital accessibility evaluation services. Simon graduated in economics from Queen’s University and completed the Chartered Financial Analyst (CFA) program.
Spiro Papathanasakis is a founder and director of eSSENTIAL Accessibility. Spiro’s experience in frontline consumer services with some of the largest companies in the financial and healthcare sectors informs eSSENTIAL Accessibility’s innovative market-driven approach.
Usability Testing: Here, There and Everywhere
April 18, 2018 at 9 AM (San Francisco) / 12 PM (New York) / 6 PM CET (Paris)
Register NOW It's FREE!
Usability testing is rarely one size fits all. Each project has unique needs and those needs must be considered carefully to get actionable insights. With emerging technologies, there is no longer a need to only conduct "traditional" user testing. With a little creativity, and the right tools in your belt, the options are endless. In this webinar, you will learn how to evaluate your research goals and come up with an agile plan that gets you the insights you need. Utilizing multiple approaches ensure you'll get the biggest bang for your buck.
Sarah Garcia has been a usability researcher since 2004, when she traded her marketing research hat for UX consultancy at UEGroup in San Jose. Since then, she’s had the opportunity to work with nearly 100 companies, help build two usability labs, conduct over 1000 research sessions and 100 ethnographic interviews–from operating rooms to living rooms. Sarah brings business and marketing savvy to the research she takes on and has developed curriculum for practical UX methodologies which she has presented at various conferences and on a UX podcast. Sarah is known for always asking the question “how can we make this better?” and most recently has been working on building tools for researchers, including discovering ways to capture user emotions and make recruiting for studies less laborious. When not changing the world through UX, she’s cooking with her daughter, watching her son play soccer or helping her husband build a local arts magazine for Silicon Valley.
How to Mix-and-Match Foundational Research Frameworks
May 10, 2018 at 10 AM PT (San Francisco) / 1 PM ET (New York) / 7 PM CET (Paris)
Determining which foundational research method to use is a consistent debate within the UX research community - researchers seem to fall firmly into either the personas or Jobs-to-be-done camp. But why not mix-and-match these approaches? Udemy’s Head of Research, Claire Menke, will be discussing her company’s decision to combine three foundational research frameworks - personas, JTBD, and customer journeys - to create a more united understanding of the user narrative. Learn how to push your product strategy forward by speaking to your stakeholders through the right methodologies, building a greater degree of empathy along the way.
Claire Menke is the head of UX Research at Udemy, an online learning marketplace that empowers anyone to teach and learn. At her core, Claire believes in empowering communities of people through research - be that indigenous communities in the Peruvian Amazon or learners around the world. She holds a BA and an MSc from Stanford University, and in a former life was a field anthropologist studying ecotourism and sustainable development. She has since established the UX Research function at two education technology start-ups.
A lifelong learner, Claire is currently teaching herself how to bake sourdough bread, quilt, and crochet.
VR and Civic Tech for the community
July 13, 2018 at 9 AM PT(San Francisco) / 12 PM ET (New York) / 6 PM CET (Paris)
Register NOW It's FREE!
Inspired by the work of Chris Milk to use VR and 360 Filmmaking to deliver experiences of vulnerable populations on an international scale to UN leaders. Clorama will share her thoughts on how civic tech can similarly draw from this example to utilize the immersive value of VR to close empathy gaps in local government. She will go over several example use cases and demonstrate how she has used the 360 filmmaking to better inform her work and communication with stakeholders when designing user journeys of government services. She will also highlight some case studies of VR as a simulation tool for decision-makers in public policy.
"Clorama grew up in San Jose and graduated with a BS in Political Science (2009). She spent her early career in community engagement roles in the Public Sector and realized that technology was greatly underutilized to serve the public. Wanting to make a stronger impact, she self-taught to become a freelance front-end developer and volunteered her free time to create profitable digital presence for various non-profits and NGO’s. In 2015, Clorama completed her Masters Degree in Interaction Design Communication at University of the Arts in London. For her thesis, she researched VR and its impact on social behavior. She created her first VR app to gamify anti-bias training in the workplace. She then took on various roles in UX in the public and private sector in London, France and the Bay Area while simultaneously working on freelance projects as VR Developer. Clients included: University of College of London, the London Neuropsychology Clinic and Hyphen-Labs, LLC.
In 2017, she completed a successful fellowship as the lead UX Research and Design as a Code for America fellow where she delivered a open-source website for jobseekers in Municipality of Anchorage, Alaska. And became an Oculus Launch Pad scholarship winner for her submission of an anti-bias training app for classroom education. In partnership with Facebook/Oculus, Clorama is launching a startup in 2018 as the Co-Founder/CEO of Debias VR with goals to provide more effective and engaging alternative to traditional methods of corporate diversity training, leveraging the powerful medium of Virtual Reality."