Upcoming Webinars

Educational, timely, relevant, and free webinars that speak to UX practitioners.

Workshops as a tool to boost design in organizations

June 28, 2017 10 AM CT (Mexico) / 8 AM PT (San Francisco) / 11 AM ET (New York)

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During this webinar in Spanish we will talk about issues we spot in Argentina's  organizations; how we have used workshops to facilitate conversations y add up value. We will share an overview of what we learned and what has become part of our daily process in design workshops.  

El Workshops como herramienta para potenciar el diseño en las organizaciones

Durante este webinar conversaremos sobre lo que vemos en algunas organizaciones de Argentina y la región; y como hemos utilizado workshops para habilitar las conversaciones y agregar valor. Compartiremos algunos aprendizajes que hemos sintetizado y son hoy parte de nuestro proceso de diseño de talleres.

Nicolás Jaureguiberry y Santiago Trevisán - Inter-Cultura 

Nicolás y Santiago son responsables del área de Strategic Design and Transformation en Inter-Cultura, consultora de innovación y diseño con base en Buenos Aires. Allí acompañan a organizaciones en el proceso de aplicar Design Thinking a sus prácticas de creación de productos, servicios y estrategias.

Nicolás es además Research Practice Lead con la responsabilidad de velar por la calidad de los procesos de investigación. En su carrera ha participado en proyectos para compañías y startups entre las que se encuentran el Grupo Clarín, Tenaris, Avenida, ICBC, BBVA, Turner, La Nación, Verizon y La Voz del Interior. 

Además es docente de grado y escuela de postgrado en UCA e ITBA. Ha realizado además ponencias y clases en otras entidades como UNLP, Interaction South America, Encuentro latinoamericano de diseño, UX13, MediaParty13 y UTN entre otras.

Santiago es CX & Service Design Lead con la responsabilidad de definir y asegurar la práctica de Service Design influyendo, dirigiendo y capacitando a otros. Entre otras organizaciones, ha acompañado a ICBC, Avenida, Petrobras, HBO, Banco Macro, Calsa, Telefónica, IMPSA, Guggenheim, Faena Hotels y Discovery Channel.

Presenters:  Nicolás Jaureguiberry y Santiago Trevisán - Inter-Cultura 

Nicolás and Santiago are heads of the Strategic Design and Transformation Area at Inter-Cultura, A buenos Aires based consulting firm in innovation and design. They help companies apply Design Thinking to their product, services and strategy creation processes.

Nicolás is also Research Practice Lead and is responsible for the quality of research processes. He has participated in projects for companies and startups such as Grupo Clarín, Tenaris, Avenida, ICBC, BBVA, Turner, La Nación, Verizon y La Voz del Interior.

He is also a graduate professor at UCA and ITBA. He has also participated in talks and classes such as UNLP, Interaction South America, Encuentro latinoamericano de diseño, UX13, MediaParty13 and UTN, among others.

Santiago is CX & Service Design Lead and determines and ensures the Service Design practice, influencing, directing and training others. Among the companies he has helped are ICBC, Avenida, Petrobras, HBO, Banco Macro, Calsa, Telefónica, IMPSA, Guggenheim, Faena Hotels and Discovery Channel.

 

Demystifying Eye-Tracking for UX Research

Jul 19, 2017 9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CET (Paris)

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Are you interested in eye-tracking as a tool for answering UX questions? Are you intimidated by the learning curve involved? Don't despair! You can use eye-tracking qualitatively or quantitatively, and it doesn't have to be extremely time consuming or difficult. The complexity of eye-tracking depends largely on your research questions and the level of rigor in quantitative analysis that you apply.  In this webinar, I will help demystify eye-tracking for UX, make a case for why you should consider adding it to your toolbox and offer lessons I learned as an eye-tracking noob.

Presenter: Laura Rivera

Laura Rivera is a User Experience Researcher at Facebook, in Menlo Park, CA. She has spent the last decade applying her background in cognitive psychology as a mixed methods researcher in the non-profit and technology sectors. When she's not thinking about how to deliver the freshest, most engaging content to people in their News Feed, she's usually at home hanging out her 5 year-old daughter and her husband, reading, running, doing yoga, or having dinner parties with friends.

 

UX-Led Content Strategy: Getting to the Core of Every Experience

Aug 16, 2017 at 9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CET (Paris)

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Content is a bigger part of UX than most realized. In fact, user satisfaction of any experience is determined by how well the content meets their needs and expectations. In this talk we’ll expand our understanding and definition of content. Spoiler, it’s not just about text on a page, and it’s not just relevant to the web, and it goes deeper than information architecture. Content can, and should, be measured for its functional efficacy. As the crafters of the experience, it’s our right and responsibility to influence the creation of content so it moves users mentally, emotionally, and physically the way we intend. We’ll talk about tools and techniques UX can use to ensure the content of the experience lives up to user's expectations. Most important, we’ll see there are big rewards for UX when we take on this responsibility.

Presenter: Mike Donahue

Mike Donahue is a Senior UX Architect at Citrix in South Florida, where he lives with his wife Nikki and their dogs (their "daughters"), Layla and Cassidy. When not working, Mike is reading books on psychology and behavior or talking someone’s ear off about the value of designing for emotions. When he needs a break from all that, he grabs his camera and gets out in nature to get his “Zen on” taking photos. Nature and wildlife photography is Mike's artistic outlet and mental salvation.

 

Make Meaningful Work (Designing Projects for Success)
Sep 6, 2017 at 5 PM PT (San Francisco) / 8 PM ET (New York) / 2 AM CET (Paris - Sep 7)

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Being involved in doing meaningful work is something we all want. The psychiatrist Viktor Frank famously described how the innate human quest for meaning is so strong that, even in terrible circumstances, people seek out their purpose in life. Today people feel stuck on projects that have little value or sometimes described as “bullshit work”. We all get lost in the noise, speed, and deliverables of the day to day work that we forget about why we are working on a project in the first place. This results in feeling purposeless, stressed, unhealthy and in a state of “sleepwalking”.

What if we could create a project ecosystem that encouraged people to thrive and relevant practices to help people do the work that matters? – where the best work felt like play and the best play felt like work.
During this fun workshop we will learn to:

  • Define the core elements needed for projects to be successful
  • Listen to and learn from project stories to give clues on project behaviours
  • Define roles beyond job title to help a project flow
  • Document your own person qualities and best practices so you can be a guide and lead for others in well understood shared story
  • Design a plan for influencing your day-to-day work to make it more meaningful for yourself and others.

Finally, we will all discuss the importance of these daily practices with a clear intention of wellness for people, work, projects, communities and economies for an enlightened future and it will leave all of us inspired to traverse from being stuck on projects (“sleepwalking”), to flow (“sparkle”).

Presenter: Daniel Szuc

Dan is the co-founder of Apogee HK, a design research & usability services company based in Hong Kong.

He recently co-authored the book Global UX with Whitney Quesenbery, a collection of stories and distillation of insights from UX practitioners around the world showing real examples of successful UX practice. He also co-wrote The Usability Kit with Gerry Gaffney, an implementation guide providing best practices and guidelines for UX design teams.

Dan previously worked on a usability team for Telstra Australia and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Canada, New Zealand, Israel, UK, and Japan. He holds a BS in Information Management from Melbourne University.

You can follow Daniel on Twitter @dszuc

 

10 Research Guiding Principles (that we live and work by)

Nov 15, 2017 at 9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CET (Paris)

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We’ve collaborated on design research for 15 years—now we’re going to share our top 10 lessons learned to help you become an (even more) awesome researcher.

Whether you’re just starting out or have years of experience, come to find out our lessons learned (with examples, strategies, and resources) to be even more effective as a design researcher.

Where our hard-earned lessons come from: We’ve done research at startups, large corporations, agencies and as independent consultants. We’ve done everything from ethnography to usability to optimization to hybrid experiments. We do research in-person, in groups, online, in labs, coffee shops, living rooms and offices. We do research globally and locally. We do research to support feature and product design, product strategy, communication, content, brand—whatever needs to be informed, we inform it.

We're passionate about design research and want to help you be a great researcher because time is ticking—get out there and be awesome!

Presenters: Beth Toland and Leah Rader

Beth and Leah have been doing research on physical and digital products and services for a really long time. Sometimes they’ve worked together on the same team, sometimes at different companies—but always intersecting and collaborating on their projects, methods, techniques, tools, resources and philosophical approach to research.

Leah Rader is Director of Design Research at Spring Studio, a research, strategy and design firm in San Francisco.

Beth Toland is Research Manager at Asana, an online tool for managing the tasks, communication, and collaboration that enables teamwork bliss.