Educational, timely, relevant, and free webinars that speak to UX practitioners.
Quick and dirty ethnography for the initiate
Feb 26, 2018 at 4 PM PT (San Francisco) / 7 PM ET (New York) / 1 AM CET (Paris - Feb 27)
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The world is complex, competition is stiff, and ethnography is here to inform strategy and design. As brands strive to reach new markets and products seek to address the needs of new users, researchers who support these efforts may find themselves in search for new tools and techniques. Traditional qualitative consumer and user research methods such as focus groups, usability tests, and other lab-based methods yield valuable findings but they have their limits. For teams engaged in user-centered innovation, success depends on their ability to understand people, their needs, and their behaviors. Ethnography can unlock new levels of understanding through immersion and contextual learning.
Giles is a UX Researcher with a Ph.D. in cultural anthropology. He works at Google and focuses on communication and expression. Previously, Giles worked at Altria and State Farm Insurance where supported product design and marketing efforts. In his spare time, he skateboards with his dog in the streets of San Francisco.
Enhancing the User Experience for People with Disabilities
Mar 23, 2018 at 11 AM (San Francisco) / 2 PM ET (New York) / 7 PM CET (Paris)
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People with disabilities account for approximately 20% of the population. If digital properties aren't built with accessibility in mind, it can result in a frustrating experience for a significant share of this audience. As more people start to rely on websites and mobile apps to gather information, make purchases and engage with organizations online, inaccessible websites become an issue. Just brick & mortar location must be accessible to all employees and customers, a website should also be accessible.
In this webinar you will learn:
1. Disability Market Trends: Understanding the disability market and barriers faced by people with disabilities in the digital world.
2. Accessible Technology: Discover how people with disabilities use technology to engage with brands digitally.
3. Web Accessibility Guidelines, Standards and Regulations: Learn about mandated requirements and how they benefit consumers.
4. Success Stories: See how leading organizations have enhanced the user experience for people with disabilities through an integrated approach to web accessibility compliance that delights.
Simon Dermer and Spiro Papathanasakis
Simon Dermer is the co-founder and Managing Director of eSSENTIAL Accessibility, Simon Dermer is the co-founder and Managing Director of eSSENTIAL Accessibility, which enhances the customer experience for people with disabilities through the integration of assistive technology with digital accessibility evaluation services. Simon graduated in economics from Queen’s University and completed the Chartered Financial Analyst (CFA) program.
Spiro Papathanasakis is a founder and director of eSSENTIAL Accessibility. Spiro’s experience in frontline consumer services with some of the largest companies in the financial and healthcare sectors informs eSSENTIAL Accessibility’s innovative market-driven approach.