Educational, timely, relevant, and free webinars that speak to UX practitioners.
Demystifying Eye-Tracking for UX Research
Jul 19, 2017 9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CET (Paris)
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Are you interested in eye-tracking as a tool for answering UX questions? Are you intimidated by the learning curve involved? Don't despair! You can use eye-tracking qualitatively or quantitatively, and it doesn't have to be extremely time consuming or difficult. The complexity of eye-tracking depends largely on your research questions and the level of rigor in quantitative analysis that you apply. In this webinar, I will help demystify eye-tracking for UX, make a case for why you should consider adding it to your toolbox and offer lessons I learned as an eye-tracking noob.
Presenter: Laura Rivera
Laura Rivera is a User Experience Researcher at Facebook, in Menlo Park, CA. She has spent the last decade applying her background in cognitive psychology as a mixed methods researcher in the non-profit and technology sectors. When she's not thinking about how to deliver the freshest, most engaging content to people in their News Feed, she's usually at home hanging out her 5 year-old daughter and her husband, reading, running, doing yoga, or having dinner parties with friends.
UX-Led Content Strategy: Getting to the Core of Every Experience
Aug 16, 2017 at 9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CET (Paris)
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Content is a bigger part of UX than most realized. In fact, user satisfaction of any experience is determined by how well the content meets their needs and expectations. In this talk we’ll expand our understanding and definition of content. Spoiler, it’s not just about text on a page, and it’s not just relevant to the web, and it goes deeper than information architecture. Content can, and should, be measured for its functional efficacy. As the crafters of the experience, it’s our right and responsibility to influence the creation of content so it moves users mentally, emotionally, and physically the way we intend. We’ll talk about tools and techniques UX can use to ensure the content of the experience lives up to user's expectations. Most important, we’ll see there are big rewards for UX when we take on this responsibility.
Presenter: Mike Donahue
Mike Donahue is a Senior UX Architect at Citrix in South Florida, where he lives with his wife Nikki and their dogs (their "daughters"), Layla and Cassidy. When not working, Mike is reading books on psychology and behavior or talking someone’s ear off about the value of designing for emotions. When he needs a break from all that, he grabs his camera and gets out in nature to get his “Zen on” taking photos. Nature and wildlife photography is Mike's artistic outlet and mental salvation.
Conocimientos, Prácticas y Herramientas de los Profesionales de UX y Usabilidad en Latinoamérica
La experiencia de más de cuarenta profesionales en el área de Experiencia de Usuario (UX) y Usabilidad fue capturada en un estudio llevada a cabo durante los primeros meses de 2017.
En esta plática se presentan los principales resultados de ese estudio que se enfocó a entender la práctica profesional de esta disciplina desde la perspectiva de líderes en grupos de diseño, gestión de producto, e ingeniería de software, ubicados en una variada gama de empresas, desde nacientes (startups) hasta grandes corporaciones empresariales, en países como México, Costa Rica, Colombia, Perú, Argentina, Uruguay y Chile. El estudio identifica los principales marcos teóricos que sostienen la práctica profesional, los métodos de investigación, creación de producto y gestión de diseño más comunes, así como los principales retos y barreras para generar diseño centrado en el usuario y ajustar prácticas ágiles en el contexto Latinoamericano. Los resultados son de valor para profesionales en el área y un elemento de diagnóstico para orientar futuros esfuerzos de la comunidad.
Presentadore: Víctor Manuel González (PhD, MSc, Cert. Eng)
Victor es un entusiasta, consultor y experto internacional en el campo de la interacción humano-computadora y el diseño de experiencias óptimas de usuario para productos interactivos. Es profesor de tiempo completo y jefe del Departamento Académico de Computación del Instituto Tecnológico Autónomo de México (ITAM). Combina su labor docente y de investigación, con el campo de la consultoría a través de la cual apoya a empresas en México y Latinoamérica a encontrar mejores métodos para diseñar, y crear productos digitales con propuestas de valor innovadoras. sitio web: https://victormgonzalez.me/
UX and Usability Latin-American Professionals’ Knowledge, Practices and Tools
The experience in UX and Usability of more than 40 professionals was gathered in a study conducted in the first months of 2017. In this talk we present the main results of this study, focused on understanding the discipline from a the perspective of leaders in design groups, product management and software engineering. They belong to a wide variety of companies, from startups to big corporations from Mexico, Costa Rica, Colombia, Peru, Argentina, Uruguay and Chile. The study identifies the theoretical frameworks to which the most common practice, research methods, product creation and design management adhere to. It also focuses on the main goals and obstacles to generate user centered design and to adjust agile practices to the Latin American context. Results are of great value to professionals in the discipline and a diagnosis element with which to orient future community efforts.
Presenter: Víctor Manuel González (PhD, MSc, Cert. Eng)
Vicotr is an enthusiast, consultant and international expert in the HCI field and in the design of optimal user experiences for interactive products. He is a full-time professor and head of the Computing Academic Department at the Instituto Tecnológico Autónomo de México (ITAM).
He combines his teaching and research work with consulting to help companies in Mexico and Latin America find better ways to design and creat digital products with innovative and valuable propositions. Website: https://victormgonzalez.me/
Make Meaningful Work (Designing Projects for Success)
Sep 6, 2017 at 5 PM PT (San Francisco) / 8 PM ET (New York) / 2 AM CET (Paris - Sep 7)
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Being involved in doing meaningful work is something we all want. The psychiatrist Viktor Frank famously described how the innate human quest for meaning is so strong that, even in terrible circumstances, people seek out their purpose in life. Today people feel stuck on projects that have little value or sometimes described as “bullshit work”. We all get lost in the noise, speed, and deliverables of the day to day work that we forget about why we are working on a project in the first place. This results in feeling purposeless, stressed, unhealthy and in a state of “sleepwalking”.
What if we could create a project ecosystem that encouraged people to thrive and relevant practices to help people do the work that matters? – where the best work felt like play and the best play felt like work.
During this fun workshop we will learn to:
- Define the core elements needed for projects to be successful
- Listen to and learn from project stories to give clues on project behaviours
- Define roles beyond job title to help a project flow
- Document your own person qualities and best practices so you can be a guide and lead for others in well understood shared story
- Design a plan for influencing your day-to-day work to make it more meaningful for yourself and others.
Finally, we will all discuss the importance of these daily practices with a clear intention of wellness for people, work, projects, communities and economies for an enlightened future and it will leave all of us inspired to traverse from being stuck on projects (“sleepwalking”), to flow (“sparkle”).
Presenter: Daniel Szuc
Dan is the co-founder of Apogee HK, a design research & usability services company based in Hong Kong.
He recently co-authored the book Global UX with Whitney Quesenbery, a collection of stories and distillation of insights from UX practitioners around the world showing real examples of successful UX practice. He also co-wrote The Usability Kit with Gerry Gaffney, an implementation guide providing best practices and guidelines for UX design teams.
Dan previously worked on a usability team for Telstra Australia and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Canada, New Zealand, Israel, UK, and Japan. He holds a BS in Information Management from Melbourne University.
You can follow Daniel on Twitter @dszuc
10 Research Guiding Principles (that we live and work by)
Nov 15, 2017 at 9 AM PT (San Francisco) / 12 PM ET (New York) / 6 PM CET (Paris)
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We’ve collaborated on design research for 15 years—now we’re going to share our top 10 lessons learned to help you become an (even more) awesome researcher.
Whether you’re just starting out or have years of experience, come to find out our lessons learned (with examples, strategies, and resources) to be even more effective as a design researcher.
Where our hard-earned lessons come from: We’ve done research at startups, large corporations, agencies and as independent consultants. We’ve done everything from ethnography to usability to optimization to hybrid experiments. We do research in-person, in groups, online, in labs, coffee shops, living rooms and offices. We do research globally and locally. We do research to support feature and product design, product strategy, communication, content, brand—whatever needs to be informed, we inform it.
We're passionate about design research and want to help you be a great researcher because time is ticking—get out there and be awesome!
Presenters: Beth Toland and Leah Rader
Beth and Leah have been doing research on physical and digital products and services for a really long time. Sometimes they’ve worked together on the same team, sometimes at different companies—but always intersecting and collaborating on their projects, methods, techniques, tools, resources and philosophical approach to research.
Leah Rader is Director of Design Research at Spring Studio, a research, strategy and design firm in San Francisco.
Beth Toland is Research Manager at Asana, an online tool for managing the tasks, communication, and collaboration that enables teamwork bliss.