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First Insights

Since 2004 First Insights has been providing a diverse set of research services designed to help companies meet their marketing, customer experience and communications objectives more effectively.  During every engagement we work closely with clients to understand their business objectives, advertising goals and UX requirements before selecting an appropriate research methodology. Our team of specialists honed their skills at worldwide advertising leaders (Publicis, JWT, Ogilvy) when digital marketing was just starting to blossom. We believe that our unique points of differentiation can be found in our:

  • Combination of moderation skills, UX design savvy and marketing expertise
  • Range of vertical marketplace experience in banking, publishing, insurance, travel, pharmaceuticals, automotive, e-commerce and packaged goods
  • Depth of research methodologies as our team has covered almost all types of qualitative and quantitative assignments

Based on client recommendations and our passion for excellence, Forrester Research has included First Insights in several of their Usability Research, Persona Development and Interactive Design “select agencies” reports in 2007, 2011 and 2014. We hope to demonstrate our passion, integrity and expertise on every project and strive to make certain that your needs are being met during each stage of an assignment.

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Contact Title
Principal UX Researcher
Contact Name
Lon Taylor

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Lon Taylor

Member since 2 years ago
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