UXPA International Short Courses

Educational, timely, and relevant short courses to foster continued education among new and experienced UX practitioners. Courses will be presented live via GoToWebinar, and recordings will be available to students immediately following each class. Courses will be instructor-led with interactive participation. The UXPA international courses are not part of any accreditation system. A participation certificate will be available upon request.

Mastering Design Anthropology To Make Better AI Designs
Three 60-minute online lectures on May 3, 10, and 17, 2019
10 AM PT (San Francisco) / 1 PM ET (New York) / 7 PM CEST (Paris)

Since Don Norman declared designers "had to accept human behavior the way it is and not the way we wish it to be," user-centered design and its handy companion user research have been the twin towers of the digital age. But as we move beyond laptops, hand-held devices and web browsers into the realm of sentient technology, designers will have to do more than understand human behavior. They will have to focus less on what humans do and more on why they do it. Designing in an intelligent age requires a fundamental understanding of what makes us human, what we value and aspire to and that takes a different type of design research method. This course will introduce you to an emerging design research method called “design anthropology,” and it’s application in human-centered data science work.

Price: Students - $100; UXPA International Members - $400; Non-members - $700

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Course Objectives

You will learn the origins of design anthropology, it’s purpose and why this method is uniquely for UX professionals who seek to create human-centered designed AI products. Through design anthropology case studies you will learn some best practices and methods that will help you translate human needs and values into concrete human-centered AI design. No prior knowledge of AI is required, as this course will offer a foundational understanding of the tools, methods and capabilities of current AI technology.

Course Methodology

  • Three 60-minute online lectures on May 3, 10, and 17.
  • 3 homework assignments
  • Course will be conducted in English

Course Contents

Lecture 1: Introduction to Design Anthropology - May 3

  • Short history of anthropology in business
  • Understanding anthropological applications in design research
  • How design anthropology applies to futuristic technology
  • Read: Design Anthropologists: An Emerging Group of Design Thinkers Focused on Innovation: “https://www.beingguided.com/blog/design-anthropologists

Lecture 2: Intersectionality of AI and Design - May 10

Lecture 3: Mastering Design Anthropology for Better AI - May 17


Ovetta Sampson

Ovetta Sampson photo​As a Design Lead and Design Researcher at IDEO, Ovetta works to amplify the voice of people while inspiring design. Following her passion for people and data, analytics and design, she focuses on the intersectionality of people and technology including artificial intelligence, mixed reality, and IoT products and services. She works to design future technology that’s not only human-centered but prioritizes human needs.  She does this with teams at IDEO by cultivating the special sauce that is design research, with the rocket fuel that is data science and machine learning to produce incredible, human-centered design.

Prior to IDEO, she was UX researcher for five years and a journalist for about 20 years both for daily newspapers and international humanitarian organizations. She’s interviewed, lived and worked with people on six continents learning about humanity in a diverse and multicultural way. She has her M.S. in Computer Science, specializing in human-computer interaction, from DePaul University. An adjunct professor at DePaul, Ovetta teaches young designers about their impact on people, places, societies, and communities as well as how to be inclusive and equitable during the design process.