Senior User Researcher

Charlottesville, VA or Durham, NC

At WillowTree, we bring our clients’ ideas to life — in a digital sense.
We believe teams of mixed disciplines and diverse perspectives create the best product.

And our Product Research team is vital to our clients and products.
They seek to understand why.
They believe creating great products starts with understanding people.
They advocate for excellent user experiences (always).
And they're really good at creatively balancing rigor and flexibility in their research. 

WillowTree’s current clients include HBO, Nestle, Allianz, General Electric, Regal Cinemas, PepsiCo, and more. Our commitment to fostering an environment that encourages creativity has been rewarded by Fortune, Great Places to Work and Glassdoor as the best workplace in tech. Check out what others are saying about us.

As a Senior User Researcher at WillowTree, you'll lead research engagements that directly impact the digital strategy of our clients' products from idea conception to product launch. You'll gain experience conducting research for a variety of industries' digital products.

Your Impact

You establish strong collaborative relationships with our clients and guide product-defining decisions
You ensure we're building the right thing by identifying and answering critical research questions
You find patterns through qualitative and quantitative research that can translate directly to digital features
You present your findings through stories and in ways that get clients excited about the vision
You contribute thought leadership and mentorship on your area of expertise within research 
You deepen the relationship between research and other disciplines e.g. design, engineering
Your Day to Day

Picture Yourself...

Building trust and credibility with clients through empathy and open communication
Partnering with clients to set research and business goals and resolving any conflicts to ensure the users’ best interest
Collaborating with product strategists and product designers to design rigorous research methodologies while flexibly considering timeline and scope
Identifying important research questions and implementing user-centered research methods that translate to digital features and design
Drawing from a breadth of tools and approaches to investigate UX questions such as user interviews, surveys, ethnographic research, and usability tests
Balancing quantitative and qualitative research methods to drive product direction and implementation
Compiling and presenting findings to stakeholders in a clear, actionable, and compelling way
Advocating for research best practices across the company and with our clients


Your Background

You’ve been conducting UX research for 5+ years in the digital industry or 2+ years after an advanced graduate degree in an applicable field of research
You can demonstrate mastery in quantitative or qualitative research, and a baseline level understanding of the other
You’ve conducted research within the digital and/or mobile product space
You have experience with client management and can design research engagements around business needs
You have experience selecting appropriate research methodologies while considering timelines and constraints
You’re comfortable designing and conducting interviews, surveys, ethnographic research, usability tests, competitive landscapes, secondary research (e.g. literature reviews), etc
You possess the ability to creatively target and recruit participants based on personas
You have the ability to recognize patterns, disentangle confounding variables, and synthesize information
You have experience presenting complex ideas to clients and team members in a compelling and actionable way
You enjoy teaching and mentoring others on best practices
Some travel required


To apply for the role in Charlottesville, VA follow this link:
To apply to the role in Durham, NC follow this link: