Digital Product Optimization Specialist

Volkswagen Credit
Herndon, VA

Role Summary:
Volkswagen Group of America (VWGoA) is the parent company of Audi, Volkswagen, Lamborghini, Bentley, Bugatti, Ducati, and Volkswagen Credit, Inc. (VCI) in the US. As the financial arm of Audi, Volkswagen and Ducati, VCI focuses on providing financing, insurance and ancillary products for people who lease or finance cars, and we are working towards creating great experiences throughout their shopping, buying and post-purchase experiences.

As part of Volkswagen AG’s “Route 2025” strategy large investments are being made globally towards the group becoming the industry leader across multiple areas including Digital products and experiences. Here in the US, VCI is redefining and building its digital experiences, products, and features as part of this overall growth strategy.

Our Specialist, Digital Product Optimization, will be part of a growing VCI Digital team that balances business, technology and design priorities to deliver innovative customer experiences throughout the VCI digital ownership lifecycle, increasing customer satisfaction and loyalty. This role will play a lead role in developing our data-driven experience development for our VCI digital channels, and shaping and sharing these insights within the organization. As the quantitative testing lead on the team, you will be a driving force on what we are building for our customers and why in our digital product ecosystem across brand platforms, web and native mobile applications. It will be crucial for this role to guide us in applying quantitative reasoning to everything we do by identifying weaknesses, pitfalls, and implicit assumptions in data analyses and business cases as they exist today.

Qualifications: 

Experience:

  • 5 – 7 years of experience in digital and/or customer experience data analytics or marketing optimization
  • Prior experience working for a digital marketing agency; or on an analytics team with large digital presence

Education:

  • Bachelors degree in Business, Engineering, Science, Economics, or other quantitative discipline (or equivalent experience)

General Skills:

  • Passion for owning, developing, and iterating on digital customer growth, testing and satisfaction models that connect product feature development and business outcomes through analysis
  • Ability to inspire action on insights that you discover by quantitative and qualitative data analysis
  • As the voice of the customer on the product team, be excited to define, communicate and report on user adoption, activation, engagement and retention metrics
  • Build and maintain digital dashboards to provide clarity on product performance
  • Develop A/B test ideas throughout the customer journey to challenge our assumptions
  • Develop hypothesis driven analysis to quantify and inform our feature roadmap development

Specialized Skills:
Required –

  • Advanced querying against database environments
  • Using Tableau or similar BI tools to create dashboards, reports, and views into the data
  • Being a master in Excel wizardry
  • Knowledge in data preparation, collection, and cleansing

Desired –

  • Using Scala/Python/R/Java your language of choice to automate data processing tasks
  • Familiarity with statistics and experimental methodology (e.g. A/B testing)
  • Knowledge or experience with Google Analytics
  • Previous B2C digital analytics experience

Work Flexibility:

Travel 20% of the time

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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Responsibilities: 
  • Develop an approach to continuously surface data driven, actionable digital channel opportunities through behavior analysis, trend monitoring, marketing testing, and insights quantification
  • Develop KPI dashboards and experience and business performance monitoring dashboards to inform product development, create transparency with partners, and identify opportunities
  • Develop hypothesis drive testing, including A/B testing, multivariate and bandit tests for our digital features and functionality
  • Partner with other customer drive teams across VCI and brands to validate insights, understand their data sets to create a full customer picture (e.g customer service call center data, dealer data sources, brand insights)
  • Assist in prioritization the Digital Experience and Build product roadmap through collaboration/input from other team members with analytical mindset driving KPIs and data driven decision making
  • Help drive digital product optimization initiatives; developing and executing on optimization roadmap 
  • Manage select usability and customer research initiatives such as surveys and customer feedback opportunities
  • Be a insights and optimization evangelist in the organization to help grow data-driven decision making in product organization
  • Breakdown of time spent –

    KPI and Dashboard Development (30%)+

    Hypothesis and data driven experience testing (30%)

    Insights development for Product Development (40%)
Apply: