Qualitative Consumer Research Manager

Bose Corporation
Framingham, MA

Bose Corporation is a research company dedicated to developing breakthrough technologies and quality products that enrich people's lives. To do so, we take an approach that is different from most companies. The result is a longstanding reputation for innovation and quality. Reaching our goals requires uniquely talented individuals with a strong desire to grow and achieve – individuals who share the values of passion, innovation, excellence and integrity that are embedded throughout our organization today.

The Consumer & Market Insights (CMI) group researches current and potential customers and markets to deliver targeted insight that supports decisive action and effective strategic thinking by our product teams and executives. ​ Within CMI, the Qualitative Consumer Research team uses observational and ethnographic methodologies in the field and online to study new and emerging use cases, and to help us identify the problems and desires that consumers don’t even know they have yet.


If you are our ideal candidate, you are rigorous with data, and disciplined in drawing conclusions, yet also willing to express judgment and help the business make intuitive leaps when necessary. You have the confidence and presence to command the respect of executives and your team, and the humility that demonstrates your respect for them.

You will also have:

  • Ten or more years of experience applying your qualitative skills to the solution of real-world problems involving consumer products (consumer-electronics experience is particularly beneficial).
  • Experience leading qualitative research teams, developing individual team members’ capabilities, and inspiring them to reach their full potential.
  • A strong methodological foundation in gathering insights, primarily through ethnography, in-depth interviews, and online community moderation. Expertise in focus groups is a plus but not required.
  • A Bachelors (Master’s degree highly desired) in a relevant field, such as Anthropology, Psychology, Sociology or Human Factors. Some background in quantitative methods, or at least experience collaborating with quantitative researchers, is desirable as well.

The Manager, Qualitative Consumer Research is a high-energy person who works equally well with research colleagues, marketing/sales staff, engineers, and executives. You will apply your proven people management skills to inspire, coach and mentor a team of direct reports. Key to your success is your ability to marry creativity (seeing new questions, and finding ways to uncover the hitherto unknowable) with analytic skills (digging deeply to create clarity from ambiguity) and compelling story-telling that enables you to credibly convey complex findings to a business audience. Your abundant self-motivation, intellectual curiosity and capacity to juggle conflicting priorities will be your best allies.

You and your team will collaborate with CMI’s other research teams (quantitative researchers, market analysts, and competitive intelligence specialists) to synthesize recommendations for action by our strategy, product, and marketing/sales teams. You will manage your team, its work queue, and its deliverables to ensure high quality and completeness in critical thinking. And you will be part of the CMI leadership team that identifies and prioritizes research needs to drive maximum business impact. You also will build partnerships with Bose’s business leaders so that you can understand their challenges and help them chart Bose’s future.

How to apply:

Please apply via our Career sites at https://boseallaboutme.wd1.myworkdayjobs.com/Bose_Careers/job/US-MA---Fr...