PRINCIPAL EXPERIENCE RESEARCHER

Sacunas
Harrisburg, PA

At Sacunas, our research team dives headfirst into a variety of industries to understand their customers, their customers’ customers, and the combined interactions that define an experience – both digitally and in-person.

They uncover users’ deepest needs, drivers and pain-points – always objective and curious about people, processes, and technologies.

The right candidate has a toolkit of qualitative and quantitative research methods that includes data-driven persona and archetype development, ethnographic observation and contextual inquiry, journey mapping, survey design, and usability testing.

They also have a passion for emerging technologies like consumer wellness, AR/VR, and smart products. 
PLEASE APPLY IF:

  • You know what you’re doing

You have a degree in a human services discipline: psychology, cognitive science, anthropology, human factors, human computer interaction, sociology, behavioral economics, etc. You have at least 5 years of experience.

  • You keep it real.

You can design for experiences that solve real world problems. Your strategic vision can work seamlessly – elevating brands across multiple channels and touch-points. 

  • You are a wonderer and wanderer. 

You live for the scientific method. You have a shelf full of design thinking books. You notice how your favorite restaurant could be laid out more efficiently. You have a passport and are ready to use it, either for a focus group in China or a tradeshow in France.

  • You are resourceful.

You know the art of improvisation when conducting field research and have a backup plan or two. You can field questions from a marketing director, an IT manager, or a CEO. You are equally comfortable interviewing a mechanic, an engineer, or a physician. You are driven, humble, and mentally ambidextrous. 

Qualifications: 

OTHER IMPORTANT SKILLS INCLUDE:

  • Leading qualitative studies, specifically conducting contextual and in-depth interviews, developing recruiting matrices and interview guides, performing content analysis, affinity mapping, and other analytic techniques
  •  Superior qualitative moderation skills for focus groups and one-on-one interviews
  • Ability to conduct a variety of stakeholder workshops to define business needs and goals, including: engagement kick-offs, discovery sessions, ideation, participatory design, or prioritizatio
  • Coaching clients and colleagues on appropriate research methodologies 
  • Superior critical thinking ability in connecting the dots and identifying behavioral patterns in data and leveling-up findings to insights. Generating actionable recommendations and strategic directions, highlighting problems that many may overlook
  • Leading usability testing (remote and in-person), evaluations, and card sorts
  • Understanding of usability heuristics and relevant HCI literature
  • Confidence in presenting research findings to executive stakeholders through engaging presentations 

PREFERRED EXPERIENCE IN: 

  • Customer journey mapping created from ethnographic field research in the context of individuals’ thoughts, behaviors and actions 
  • User flows, storyboards, and low-fidelity wireframes
  • Game-storming methods, collaborative SWOT and cost-benefit analyses
  • Competitive landscape analyses, using secondary research to identify industry trends
  • Quantitative methods: customer segmentation, survey design and analytics, voice-of-customer feedback platforms, NPS, A/B testing
  • Digital, social and/or campaign analytics platforms 
  • Descriptive statistics: SPSS, R, Excel
Compensation & Benefits: 

AGENCY BENEFITS INCLUDE: 

  • Flexible work schedule
  • Summer flex Fridays 
  • Mobile working options 
  • Generous vacation package
  • Sponsored events for continued education and team building 
  • 401K Plan
To Apply:
E-mail resume and cover letter to: careers@sacunas.com
Please include “Principle Experience Researcher” in the subject line.