Usable websites are no longer a competitive differentiator. Game changing sites persuade and motivate users to take action and enjoy their experience. Emotional testing takes site optimization to a deeper level. When site user’s view your hero shot and read your CTA, does it generate excitement? When they read your product copy, are they frustrated or bored? Join us as Precision Dialogue Senior Research & Customer Experience Analyst, Nicholas Michel, delves into various facets of emotional testing and different tools and techniques to add emotional testing to your research efforts!