Usability testing is rarely one size fits all. Each project has unique needs and those needs must be considered carefully to get actionable insights. With emerging technologies, there is no longer a need to only conduct “traditional” user testing. With a little creativity, and the right tools in your belt, the options are endless. In this webinar, you will learn how to evaluate your research goals and come up with an agile plan that gets you the insights you need. Utilizing multiple approaches ensure you’ll get the biggest bang for your buck.
Sarah Garcia has been a usability researcher since 2004, when she traded her marketing research hat for UX consultancy at UEGroup in San Jose. Since then, she’s had the opportunity to work with nearly 100 companies, help build two usability labs, conduct over 1000 research sessions and 100 ethnographic interviews–from operating rooms to living rooms. Sarah brings business and marketing savvy to the research she takes on and has developed curriculum for practical UX methodologies which she has presented at various conferences and on a UX podcast. Sarah is known for always asking the question “how can we make this better?” and most recently has been working on building tools for researchers, including discovering ways to capture user emotions and make recruiting for studies less laborious. When not changing the world through UX, she’s cooking with her daughter, watching her son play soccer or helping her husband build a local arts magazine for Silicon Valley.