Usability Testing: Here, There and Everywhere

Usability Testing: Here, There and Everywhere

Usability testing is rarely one size fits all. Each project has unique needs and those needs must be considered carefully to get actionable insights. With emerging technologies, there is no longer a need to only conduct “traditional” user testing. With a little creativity, and the right tools in your belt, the options are endless. In this webinar, you will learn how to evaluate your research goals and come up with an agile plan that gets you the insights you need. Utilizing multiple approaches ensure you’ll get the biggest bang for your buck. Presenter: Sarah Garcia Sarah Garcia has been a usability researcher since 2004, when she traded her marketing research hat for UX consultancy at UEGroup in San Jose. Since …

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Enhancing the User Experience for People with Disabilities

Enhancing the User Experience for People with Disabilities

People with disabilities account for approximately 20% of the population. If digital properties aren’t built with accessibility in mind, it can result in a frustrating experience for a significant share of this audience. As more people start to rely on websites and mobile apps to gather information, make purchases and engage with organizations online, inaccessible websites become an issue. Just brick & mortar location must be accessible to all employees and customers, a website should also be accessible. In this webinar you will learn: 1. Disability Market Trends: Understanding the disability market and barriers faced by people with disabilities in the digital world. 2. Accessible Technology: Discover how people with disabilities use technology to engage with brands digitally. 3. Web …

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Quick and dirty ethnography for the initiate

Quick and dirty ethnography for the initiate

The world is complex, competition is stiff, and ethnography is here to inform strategy and design. As brands strive to reach new markets and products seek to address the needs of new users, researchers who support these efforts may find themselves in search for new tools and techniques. Traditional qualitative consumer and user research methods such as focus groups, usability tests, and other lab-based methods yield valuable findings but they have their limits. For teams engaged in user-centered innovation, success depends on their ability to understand people, their needs, and their behaviors. Ethnography can unlock new levels of understanding through immersion and contextual learning. Presenter: Giles Harrison-Conwill Giles is a UX Researcher with a Ph.D. in cultural anthropology. He works …

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UXPA@Pratt, the First Student Chapter of UXPA International

UXPA@Pratt, the First Student Chapter of UXPA International

The Pratt Institute School of Information student chapter of the UXPA was established in January 2017. UXPA@Pratt supports professional development and promotes career networking for students in the Information Experience Design Master of Science degree program. In this webinar, the faculty advisor and several officers of the group will Characterize  the IXD degree program at Pratt Discuss how they initiated their relationship with UXPA International, Outline their goals and how these are addressed in an active event schedule, Talk about how their social networking strategy is building their community, and Describe the UX research and design process for the future UXPA@Pratt website! Presenters: Craig M. MacDonald, Ph.D. (Faculty Advisor), is an associate professor in the School of Information at Pratt Institute where he developed and …

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Combinando eye tracking con analítica web

Combinando eye tracking con analítica web

El análisis de los datos obtenidos con eyetrackers permite generar mapas con representaciones visuales del comportamiento durante la navegación y previo al clic. Tomar en cuenta estos reportes puede ayudar a reducir considerablemente los potenciales problemas de navegación. El objetivo de este webinar es comprender el valor agregado que ofrece un estudio de eye tracking sobre analítica web. Asimismo, se mostrará la utilidad de combinar ambos. Presentador: Freddy Linares Torres Director de proyectos, Neurometrics Egresado de la maestría de Neurociencias, Facultad de Medicina Humana, UNMSM https://www.linkedin.com/in/freddylinares/ Freddy Linares estudió administración de negocios en la Universidad del Pacífico. Posteriormente obtuvo una maestría en Tecnologías de la Información en la Universidad Nacional Mayor de San Marcos. También cursó una maestría en neurociencia entre …

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