Common AI and Ethics Challenges and How to Solve Them

If you’re interested in learning what design and ethics challenges commonly occur when developing AI products and services, and how to practically address them, then this webinar is for you. During this hour you’ll get a brief primer on AI and its use in design, a list of the major ethical pitfalls that occur during the design of AI services and products and, most importantly, a list of AI ethical design principles, developed by forward-thinking companies such as IDEO, Microsoft and IBM.


Ovetta Sampson

​As a Design Lead and Design Researcher at IDEO, Ovetta works to amplify the voice of people while inspiring design. Following her passion for people and data, analytics and design, she focuses on the intersectionality of people and technology including artificial intelligence, mixed reality, and IoT products and services. She works to design future technology that’s not only human-centered but prioritizes human needs.  She does this with teams at IDEO by cultivating the special sauce that is design research, with the rocket fuel that is data science and machine learning to produce incredible, human-centered design.

Prior to IDEO, she was UX researcher for five years and a journalist for about 20 years both for daily newspapers and international humanitarian organizations. She’s interviewed, lived and worked with people on six continents learning about humanity in a diverse and multicultural way. She has her M.S. in Computer Science, specializing in human-computer interaction, from DePaul University. An adjunct professor at DePaul, Ovetta teaches young designers about their impact on people, places, societies, and communities as well as how to be inclusive and equitable during the design process.


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